What's Your Font Flavour?
There are many occasions here at Beyond Your Brand when we receive pre- existing logo images for branding or website design purposes, and we ask the question, “What font did you use?” The reply often comes back, “Ooh, I don't know! I’ll have to contact the old designer.”
Your typography, and the fonts you use in your branding will be part of your company's DNA. Think of them as the extra sprinkles of chocolate on top of your cappuccino. They’re the first thing you see and a taste of what’s to come; giving you a first impression of what wonders lay ahead. As such, it's important to remember what you use. This is particularly useful when using various different companies to produce your marketing materials.
Mapping Your Customer Journey
Every Interaction is an Opportunity to Shine
At Beyond Your Brand, we are fortunate to work with organisations of all shapes and sizes. From small charities to enterprise clients. Whether you are seeking donations to help a great cause, or you are looking to close multi-million-pound contracts, one thing is constant; you need to impress your customers.
Social Responsibility - A Choice or an Obligation
What is Social Responsibility?
The theory is that whether you are an individual or a business, you have an obligation to act in a manner that benefits society. The International Organization for Standardization (ISO) emphasizes that a business's ability to maintain a balance between pursuing economic performance and adhering to societal and environmental issues is a critical factor in operating efficiently and effectively.