How to Make the Most of Your Google Ad Grant

What is a Google Ad Grant?

Ad Grants are a gift-in-kind from Google. It’s not a joke. It’s not a hoax. It is $10,000 of free Google ad spend every month, and if you’re a nonprofit and hold current valid charity status in your country, it’s all yours! Every...single...month!

So, if you’re a charity without a Google Ad Grant, what are you thinking?!

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Find the ‘Aha!’ Moment

If you find the ‘Aha!’ moment with your prospects, then you are more than half-way to welcoming them as a new customer!

Whether you are selling your products or services directly to consumers or businesses, someone is going to have to make the decision as to whether to buy from you or not. One common thing we all share is that we are all unique. Some of us like to gather all of the facts about a product or service, and compare them to one, or maybe even ten comparable products or services on the market.

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