business person and directions

Setting Up a Business During and After Covid

For many individuals, the recent Covid-19 pandemic has meant a time of uncertainty, worry and frustration, particularly around employment. With approximately 9.1 million people currently furloughed (data as of 14th June 2020) and job security not what it was, many are taking the time and opportunity to consider their future employment options.

Over the last few months, we have all had to adapt to a new way of life. On a personal level, that’s involved going without seeing loved ones, staying at home, juggling kids and home-schooling, and, for many, battling mental health issues. Each and every one of us is trying hard to carry on and make the most of this new and very different world. Work, for most of us, has also had to change. For our much-loved key-workers, this has not only meant increasing working hours, but also having to deal with concerns and anxieties over catching Coronavirus and passing it on to others. As a result, many have had to stay away from immediate family members. We join the nation in thanking each and every one of them for their commitment, dedication and continued hard work.

For the rest of us, we have had to deal with the fact that business won’t return to normal for a long time to come. Covid-19 has shaken up the global economy, and businesses have been hit in a variety of different ways. Whilst some have been fortunate enough to be able to continue without the need to furlough any staff or make any redundancies, we are all too aware that others have not been so lucky. The Bank of England expects unemployment to jump from 4% to 9% as a result of the pandemic; the highest rate since 1994.

Whilst this will no doubt take its toll on the economy; many are already seeing their time away from work as an opportunity to consider their employment future. People are rethinking their options, with thoughts about achieving a better work-life balance at the forefront of many minds. Many trends that were expected to occur over coming years have been forced into happening much quicker; increased working from home, shopping local, less travel, boosting the green economy and carrying out important meetings online are all areas that many businesses were already striving to achieve. The need to adapt to a new type of digital age is providing the opportunity for many new businesses to rise from the ashes of the Coronavirus. The heavy increase towards digital is a golden opportunity for individuals looking to set up online businesses.

As a digital agency, we know the importance of being able to work remotely. We understand the value of online meetings and organic visibility. Whilst our clients are our absolute focus, we work with them in a collaborative way that doesn’t require the need to physically come together. Through Zoom calls and Google Hangouts, we keep our clients up to speed on all of the latest goings-on; through Office 365 and the Google Suite, we share documents and ideas to enable us to work together to achieve great things.

Everything is going online. It has to in order to survive. And as such, people are looking at new and innovative ways to meet the demands that have always existed; but just in new ways that are adaptable and online.

At Beyond Your Brand, we have seen a huge increase in enquiries for help with digital marketing and website creation since coronavirus, because the focus is now very much to get everything online. 

With the rise of the digital economy and the “economy of the individual,” more people than ever want to start a business and be their own boss. There are many prominent ideas for new businesses that are circulating, and understanding why these will be successful is paramount to progressing into a digital future:

  • Providing online courses and coaching
  • Creating a website for e-commerce or dropshipping
  • Podcasts/blogs
  • Digital marketing/web development
  • Virtual assistants
  • Social media managers
  • App developers
  • Freelance content writing
  • Personal shoppers
  • Online tutoring
  • Stock photography

We have spoken with a number of individuals ready to take the plunge and set up on their own. Our monthly subscription of a website; designed, built and maintained for just £100 a month is ideal for these individuals, as an affordable package that gets you online and visible from the outset.

We know the worries and concerns that come with starting out on a new venture, and we provide support for all digital requirements. 

In new and unusual circumstances, it can be difficult to take time to focus on yourself. The stresses and strains of life as it is now can distract us from focusing on our own wellbeing. We would like to take this opportunity to remind you to look after yourself. Take a moment to step back and reflect, and don’t ever be afraid to ask for help.

Contact Details

We love a good chat, and a good marketing dilemma. It is our pleasure to make suggestions and recommendations on how to implement them, in a way that works for each individual customer, based on their objectives and goals. Give us a ring, or drop us an email, and together we can find a solution for you.

T: 01993 835432
E: info@beyondyourbrand.co.uk

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  • "I could not be more thrilled with my new website. From the first meeting, Caroline took great care to understand my business and how I wished to see the website. The result is stunning. In addition to this, Beyond Your Brand are helping me to understand Google analytics so I get the best return. I would be delighted to recommend."
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