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15 Benefits of a Website for a Small Business in 2024

Written by James Tudge on .
Small business owner checking their laptop

In today's digital age, having a strong online presence is essential for businesses of all sizes. For small businesses, a well-designed and functional website can be a powerful tool for reaching new customers, building credibility, and driving growth. In this article, we'll explore the numerous benefits that a website can offer to small businesses in 2024 and beyond.

Understanding How the Benefits of a Small Business Website Have Evolved

Having a website is integral to the performance of many small businesses, and in this day and age, it is perhaps more important than ever, considering the current competition for businesses. Statistics back in 2013 showed that 80% of all UK businesses had a website;- in 2023, that figure stood at 87% for small businesses alone, and 70% of those also used online marketing alongside this.

Recent statistics also show that 69% of UK business owners who don’t currently have a website believe that they should have one. If the benefits of having a website were properly understood, there is no doubt that many of these businesses would rethink the priority of their web build, but what are these benefits?

Increased Brand Awareness and Visibility

Creating a website for your business can help you become more visible to those who are interested and looking for your services. People can discover more about your business and what you do from anywhere in the world, leading to a wider client base and an increased authority in your industry. This can then open up opportunities for expansion and growth beyond your local market - the more people that are aware of what your business offers, the more likely they are to tell others about it, which in turn could generate more website visitors (and potentially more new clients).

SEO Opportunities

Having a website allows you to explore SEO (search engine optimisation) opportunities which could help your business get seen more online, potentially leading to more customers if the SEO is successful. A good SEO strategy relates directly to your business’s visibility on search engines such as Google, so it is no surprise that people enlist the support of SEO specialists to optimise SEO strategies where possible. By implementing best practices for website design, content optimisation, and user experience, you can effectively boost your organic rankings and attract more traffic to your website, opening up further opportunities for your business down the line.

Competitive Advantage

In today's digital age, having a website is essential for staying competitive - it allows you to compete with larger businesses by reaching a broader audience and providing better customer service as you are more contactable online - which, let’s face it, is where most people look for products and services. The goods and services market is constantly evolving, and by having a website, you’re able to adapt to the changing market trends, catering for specific audiences and expanding your desired client base. By building a website for your business, you stand a greater chance of being ahead of your competitors, especially those who still have yet to build a website.

Gain Customer Analytical Trends

Through website analytics tools, small businesses can gain valuable insights into customer behaviour, preferences, and demographics. By tracking metrics such as website traffic, conversion rates, and user engagement, businesses can make informed decisions to optimise their marketing strategies and improve the overall customer experience. This is particularly important in 2024 since the rise of AI use can help predict customer trends and other analytics, meaning business owners can make smarter decisions - as many as 59% of UK small businesses are already using AI in some form, while 23% aim to do so in the near future.

Become a Hub of Information for Your Industry

Having a website for your small business allows you to establish yourself as a relevant hub of information in your industry, through regular website updates such as blog posts. By frequently adding high-quality, relevant content to your website, you can essentially become a one-stop shop for new information within your industry. This will encourage more users to visit your website on a regular occasion, and in turn, people will become more aware of your services - your business name may start appearing in more Google searches if you’re covering a wide range of relevant topics. This also importantly relates to backlinks since the more accurate and industry-relevant information you feature on your website, the more your site will encourage backlinks from other trusted websites related to your industry. This is important for building authority and trust on your own site.

Customer Support

Websites can serve as platforms for providing customer support and addressing frequently asked questions (FAQs), reducing the need for extensive phone support and improving efficiency. This gives you more time to focus on important business tasks, allowing for routine questions to be answered by informational pages on your website. This is also where AI comes in handy since AI chatbots can be enabled on a website to answer questions related to your business services.

Cost-Efficiency

coins and notes

Compared to traditional advertising methods, maintaining a website is relatively cost-effective. It allows you to reach a wider audience without spending a fortune on printed ads or physical storefronts, and allows you to make changes to information without having to reprint. There is a common misconception that websites cost a lot of money for small businesses, but through certain professionally managed services such as the 100 Club service, a website can actually cost as little as £100 a month; not much more than a phone contract - and with your web design, build, hosting, security and ongoing updates included, what’s not to like?!

24/7 Accessibility

A big part of business success in 2024 comes from how accessible you are. Many people nowadays choose to shop online as opposed to on the high street. Businesses who operate websites allow their services to be accessed 24 hours a day, 7 days a week; something which is attractive to users who can discover what they do from their own homes. The number of e-commerce users in the UK is expected to grow to 62.1 million in 2025, representing a significant shift towards online sales - those who do not have a website will not reap the benefits that e-commerce brings to businesses small and large.

Let People Know the Story Behind Your Business

Tell your brand story. People are more likely to get behind a business with a unique story, especially if the business is a small one. In the current market, there are a lot of businesses trying to achieve similar things, so any way in which you can stand out from the crowd is worth trying; telling website visitors why you do what you do in your business, whether it has a family history, what motivates you to make a difference in your community, etc. will help your business feel more “human” in a world where everything has become a little robotic. Without a website, people may not be able to access this information as easily, so never being made aware of the story behind your business.

Establish Authority Through Reviews and Testimonials

Having a website is a much easier way of showcasing how good you are at what you do, as opposed to physical high street stores. Integrating customer reviews and testimonials directly onto your website provides tangible evidence of your business's value and credibility. Positive reviews from satisfied customers serve as social proof, reassuring potential customers of the quality of your products or services and instilling trust in your brand. People are less likely to use a service if they’re the first ones doing so; reviews and testimonials help show that what you offer is tried and tested (and approved of, too).

Attract New Staff Recruitment

shaking hands

Having a website for your business isn’t just about raising awareness of what you do or converting sales - it is also an effective way of attracting potential new members of staff. Those who are interested in working for you can discover what your business is about with ease, allowing them to explore whether the business seems the right fit for them. In 2023, statistics showed that 64% of people will research a company’s background online before applying for a role. In recent years, people tend to apply for jobs online as opposed to handing in a physical CV - if you have a website, you could choose to receive direct CV applications online, streamlining the recruitment process.

Creating a Mailing List

Creating a newsletter is a great way of showcasing your business services to complement your website. After establishing this website, incorporate a form enabling visitors to subscribe to your mailing list or newsletter. This action will prepare you with a readily accessible database of new customers for promotional purposes, which in turn could create new customer leads. It is important to note that an organically generated emailing list (from customer sign-ups) will be much more beneficial than a paid-for mailing list, as people often ignore those since they didn’t sign up for it themselves.

Make Time for Important Business Tasks

Having a website can free up a lot of time for other important business activities and tasks, something which is particularly valuable for small businesses that may have more stretched resources or fewer members of staff to complete jobs. Your website can take care of routine tasks such as answering frequently asked questions, as mentioned in the “Customer Support” section, handling transactions if you sell products or services, informing users on when items will be back in stock, and providing other useful information.

Promote Your Physical Location(s)

Having a website can help show users where they can find you physically, such as on a high street or at a retail park. If you want potential customers to visit your physical location, having a website can be a useful way of encouraging them to do so, showcasing what you offer before they visit you. This could help transactions take place in-person as well as online since they will arrive already having insight into what you do.

Creating a Google Business Profile

google screenshot

Having a website means you can create a Google Business Profile; an important tool for businesses in 2024. This opens up important doors for your small business, offering an easy way of displaying your business address, contact details, opening hours, latest reviews and much more. Google Business Profiles are free and easy to set up, helping your business get found for local services. For example, users can find you in searches such as “digital marketing agencies in Oxfordshire” if you register as a digital marketing agency in that specific area.

What Do Digital Marketing Agencies Do to Help Achieve These Benefits?

man on laptop

Having a website is important, but knowing how to effectively use it is even more important. Many digital marketing agencies, like Beyond Your Brand, are proficient in a range of SEO strategies to take your online presence to the next level. For example, creating new blog posts which are relevant to your industry (bringing in more readers) is a benefit of having a website, but these posts need to target the right search intent and contain relevant keywords to stand the best chance of being seen, and most importantly, being seen by the right people. Working with a digital marketing agency could help you maximise your online potential with each blog post you create, which in turn could bring even more benefits to your business, such as a wider client base and increased profits. Consider how a digital marketing agency could support your business in the long term, once you’ve set up your website.

Are You Getting the Most From Your Website?

There are many advantages to having a website, but are you making the most of all of them? If you want to ensure that you are getting the best from your site, or want help creating one that reflects the visions, values and service you provide, then get in touch with us and we’ll help get your business visible.

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