After years working predominantly in the charitable sector, managing huge Google Ad accounts and SEO campaigns for nonprofits like Chatham House, The King's Fund, Meningitis Now, Shakespeare Birthplace Trust, Epilepsy Society and The National Garden Scheme, Caroline joined forces with Paul Coombes to create Beyond Your Brand. The concept for the agency was to build a collaborative agency, where the web design/development team worked closely with the digital marketing teams in order to drive meaningful results; looking beyond simply increasing traffic, but towards increasing leads and sales.
As BYB’s Digital Marketing Director, Caroline is responsible for ensuring clients get the very best from their websites, and works closely with the team to make sure we are always working towards the same goal. Her objectives for Beyond Your Brand are to make it an enjoyable, happy place to work; a business where nobody is held back, but everybody is encouraged to be the best they can be - in their own unique way, however that may be.
Outside of work Caroline plays tennis for Oxfordshire and captains the Witney Ladies A team. She has sky-dived, bungee-jumped, white-water-rafted the highest commercially rafted waterfall in the world and travelled a lot! She also enjoys playing the piano, going on long walks and dining out (anything to avoid having to cook!)