Google Ads Training
Google Ads is an online advertising platform where organisations pay to have their ads displayed on Google’s search engine results page when users perform relevant searches. In some cases, where the ads are managed effectively, they can even appear above the very top organic results.
Getting ads positioned well depends on a number of factors; most importantly bid amount, ad relevance, expected impact, as well as, of course, what the user is searching for. Writing targeted, well-written ads, in a well-structured account can lead to incredible results.
From targeted campaigns to site-wide promotion, we can help you get set up and teach you how to manage the account effectively. This includes best-practise outlines, account structuring, keyword analysis and targeting, scripts, automations, ad extensions, conversions, bid amounts, location targeting, re-marketing. You name it, we can train you in it!
We have seen incredible results through Google Ads. One of our clients has seen a Return On Investment of over 1300% over an 8-month period, from their Google Ads account alone. In order to measure this kind of ROI, you need to ensure that you are tracking what your users are doing, so that you can determine who has converted, and from which channels they have come. As well as Google Ads training, we also offer Google Analytics training, so you can understand the more complex reports within Analytics and be sure you are tracking users effectively, as well as and understanding your site and the user journeys within it.
We’d love to chat with you about your requirements, and can tailor a training session, or multiple sessions to suit your needs. Use our contact form to get in touch, or call us on 01993 835432. We look forward to speaking with you soon!