Beyond Your Brand is Now a Google Partner!
We’re pleased to announce that we are now a Google Partner. We’ve long been experts in Google Ads, but now we have the badge to prove it!
But what exactly is a Google Partner? What requirements do you have to meet? And what benefits will it bring our clients?
What is a Google Partner?
A Google Partner agency is an agency who has shown they are an expert in Google Ads, meeting the Google Partner requirements set out by Google.
These requirements ensure that the agency is accomplished across Google Ads, including a proven record on ad performance, evidence of growing their client’s accounts, and have the most up-to-date training and qualifications.
What is ‘Google Ads’?
Google Ads is Google’s platform for Pay Per Click (PPC) advertising. It is used to create paid advertisements that appear in Google search engine results. Google Ads are a brilliant way to attract new leads and conversions for a business or organisation.
Businesses can manage them themselves of course, however many hire a digital marketing agency to utilise their knowhow and make sure their ads are being managed effectively.
What Requirements Do You Have To Meet To Be a Google Partner?
The requirements for becoming a Google Partner fall into three categories:
- Performance
- Spend
- Certifications
Performance
To become a Google Partner, an agency must maximise campaign success across the campaigns they run.
They must maintain an optimisation score of at least 70% on all of their campaigns. This means continued, dedicated management of the Google Ads accounts to ensure they are optimised to reach their potential.
Spend
Secondly, agencies must drive client growth, maintaining a $10,000 spend over 90 days across the accounts they manage.
This involves the agency supporting their clients in consistently identifying areas for growth and new opportunities, helping them reach more audiences in a sustainable manner.
Certifications
Finally, to qualify to be a Google Partner, agencies must demonstrate their expertise in Google Ads management.
They must prove they’re up to date with the latest Google Ads products and solutions by having 50% of their account strategists certified across the many aspects of Google Ads.
What Are the Benefits of Working with a Google Ads Partner?
As explained above, you have to be an expert in Google Ads in order to become a Google Partner. This expertise is hugely beneficial in creating and managing Google Ads campaigns that reach their full potential and make the most of their budget.
When planning your Google Ads campaign and looking for a digital marketing agency to work with, a Google Partner is your best bet to achieve your goals.
Furthermore, as a Google Partner, we receive further support and training from Google, keeping us up-to-date with the latest Google products and the intricacies of Google Ads. Plus, we have exclusive promotional offers for our clients thanks to our Google Partner status. When working with us, you can receive a £400 credit if your account spends £400 in its first 60 days. This is the perfect way to give your ads the strongest start possible.
Start Your Google Ads Journey
As a certified Google Partner, we are best placed to create, manage and optimise your ads so that they reach their potential.
Thinking about using Google Ads to boost your business and reach new leads? Get in touch with Beyond Your Brand for a chat about how we can help you reach your goals.
