There are many occasions here at Beyond Your Brand when we receive pre- existing logo images for branding or website design purposes, and we ask the question, “What font did you use?” The reply often comes back, “Ooh, I don't know! I’ll have to contact the old designer.”
Your typography, and the fonts you use in your branding will be part of your company's DNA. Think of them as the extra sprinkles of chocolate on top of your cappuccino. They’re the first thing you see and a taste of what’s to come; giving you a first impression of what wonders lay ahead. As such, it's important to remember what you use. This is particularly useful when using various different companies to produce your marketing materials.
Every Interaction is an Opportunity to Shine
At Beyond Your Brand, we are fortunate to work with organisations of all shapes and sizes. From small charities to enterprise clients. Whether you are seeking donations to help a great cause, or you are looking to close multi-million-pound contracts, one thing is constant; you need to impress your customers.
What is Social Responsibility?
The theory is that whether you are an individual or a business, you have an obligation to act in a manner that benefits society. The International Organization for Standardization (ISO) emphasizes that a business's ability to maintain a balance between pursuing economic performance and adhering to societal and environmental issues is a critical factor in operating efficiently and effectively.
What is a Google Ad Grant?
Ad Grants are a gift-in-kind from Google. It’s not a joke. It’s not a hoax. It is $10,000 of free Google ad spend every month, and if you’re a nonprofit and hold current valid charity status in your country, it’s all yours! Every...single...month!
So, if you’re a charity without a Google Ad Grant, what are you thinking?!
If you find the ‘Aha!’ moment with your prospects, then you are more than half-way to welcoming them as a new customer!
Whether you are selling your products or services directly to consumers or businesses, someone is going to have to make the decision as to whether to buy from you or not. One common thing we all share is that we are all unique. Some of us like to gather all of the facts about a product or service, and compare them to one, or maybe even ten comparable products or services on the market.
A Google Ad Grant is a gift from Google. $10,000 a month in fact! Not a gift to be sniffed at!
The Grant is only available to charities and non profit organisations, who hold valid charity status and who are based in certain countries. A list of those countries can be seen on Google’s Eligibility Page.