Digital Marketing Training for New Businesses

Digital Marketing Training for New Businesses

Digital Marketing is the marketing of products or services using the internet, mobile phones, display advertising and any other digital medium.
Digital Marketing enables organisations to interact with their target audiences in real time. It’s no longer just a different way to market, it’s something else! It has become an integral part of what a business is to its customers and if ignored, this can only be to the detriment of the business.

Let’s take a look at why digital marketing is so important:

1) It reaches huge volumes of people worldwide. 53% of the world’s population are internet users, and annual growth continues year-on-year:

Global social media research summary 2018

2) Digital marketing makes it easier for young businesses to start competing. If managed correctly, smaller businesses with smaller budgets can still compete for the top spot on the search engine results page. We can pick apart demographics to specifically target particular audiences to give you highly targeted market groups. We can manage platforms, depending on requirements and create structured, targeted campaigns that will be seen.

3) Digital marketing allows for segmenting audiences, even down to the individual level.

4) Data collected using tools like Google Analytics allow businesses to really understand the users coming to their site. It can help determine how engaged your audience are with your content, whether they shared the content, whether they went on to do anything else on your site, whether it led to a sale or conversion, and so much more. From this, decisions can be made on content, structure, ongoing promotion and streamlining of campaigns.

5) Digital marketing is scalable. As a business grows, so can the marketing of it. Costs of campaigns are up to you and the budgets you have available at a given time, but even with the smallest of budgets, you can still see amazing results if effectively managed.

6) The return on investment of digital marketing campaigns is significant. Specifically, email marketing has the highest ROI of any marketing methods. It is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific leaders. Obviously small businesses need to stay cost-effective, and so determining the channel that generates the best ROI is key to initial success.

7) Digital marketing allows businesses to target audiences in ways that remain respectful and valuable. 20% of 16 to 34 year olds use an ad blocker online - they want relevant information that helps them make informed decisions; not be forced into watched commercials.

Here at Beyond Your Brand, we want to support those organisations that are still in their early days and are struggling to be seen by their desired audiences. We offer training sessions on a variety of digital marketing strategies. Contact us today to find out how we can help you

Start Ups
"90% of searchers haven’t made their mind up about a brand before starting their search."

- Omnicore

Contact Details

We love a good chat, and a good marketing dilemma. It is our pleasure to make suggestions and recommendations on how to implement them, in a way that works for each individual customer, based on their objectives and goals. Give us a ring, or drop us an email, and together we can find a solution for you.

T: 01993 835432

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Happy Customers

  • "Beyond Your Brand have been invaluable in their efforts to help our business grow. Their weekly marketing workshops have given us clear objectives and strategies for success, and their SEO advice has been invaluable in our recent site migration."
    - Thinking Software
  • "Caroline has helped take someone with basic google analytics and adwords knowledge and helped us to develop accounts that are high performing yet realistic to manage. All aspects of training are managed in a way that is clear to understand and so you feel comfortable that no question is too silly to ask...
    - National Garden Scheme
  • "I could not be more thrilled with my new website. From the first meeting, Caroline took great care to understand my business and how I wished to see the website. The result is stunning. In addition to this, Beyond Your Brand are helping me to understand Google analytics so I get the best return. I would be delighted to recommend."
    - Anna Gage, Edelweiss HR
  • "Beyond Your Brand have transformed our Google ads performance, working within the parameters of our Google ads grant while also providing me with skills for how we can make the most of the tools that are at our disposal...
    - African Children's Fund
  • "Analytics has always been a bit of a mystery to us but not anymore. Beyond Your Brand were able to break it down and explain it so that not only did we understand it, we could build a strategy around it; see what keywords were bringing people to the site, which pages were most popular and which ones weren’t...
    - Shoot it Yourself

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