PPC advertising gives you the opportunity to pay for top positions in search engines and appear on relevant partner websites. It is a “quick-win” in terms of getting your site seen, whereas getting your organic results appearing near the top of the SERPs (Search Engine Results Pages) is a much longer game and requires time, hard work and patience.
Google Ad Grant Support
If you are a charity or non-profit organisation, you could be entitled to free ad spend (actually $10,000 a month!), using a Google Ad Grant. Find out more about this on our Google Ad Grant Support page.