If You Don’t Have a Correctly Optimised Website, You Are Missing Out.
When done correctly, Search Engine Optimisation (SEO) is a powerful marketing tool which enables businesses to increase their online presence, connect with their target audience, and increase sales.
However, it is true to say that too many businesses (and even some SEO agencies!) are letting opportunities pass them by on a daily basis. In today’s economy, that’s not a luxury most businesses have!
From slow websites, non-responsive mobile experiences, poor content quality and more, we regularly see countless problems littering clients sites when we first start working with them.
SEO for Local Service Businesses
As a local business, your catchment area can be incredibly small; therefore it’s vital that you maximise your visibility to secure each and every customer and appear above your competitors in opportunities such as within Google’s “Map Pack” - a list of local businesses matching a given search within your local area.
Our team of SEO consultants are experts in helping businesses - new and old - increase their presence via local organic SEO, and optimisation of local citations such as your Google Business Profile and Bing Places listings.
We Help You Reach:
Success Stories...
Over 1,000% increase in organic traffic
611% increase in organic traffic
SEO for eCommerce Businesses
The world of eCommerce is fiercely competitive. Thankfully, we are highly experienced in the optimisation of a range of eCommerce websites from small artist websites, to international holiday rental websites, to global kitchen appliance specialists such as Smeg.
Each requires different tactics, skills and knowledge to achieve success, from dynamic content creation, to localisation or internationalisation, to knowledge of Product schema, Google Merchant Centre, Google Manufacturer Centre, and more! From increased visibility and higher rankings, to optimised click-through-rates (CTRs), we work closely with you to increase revenues, profits and maximise your ROI.
Neil Partridge, PDA Legal. Epsom, Surrey
“The relationship that we enjoy with the BYB team extends across more than one business, and for several years.
The personal approach, accessibility, integrity and insight from the team at BYB really stand out, and I have recommended them to other businesses.
Put it all together, and despite the current economic climate being so gloomy in general, the results of the work from the BYB team have been game-changing for us. Our latest data shows Google impressions are up 1,859% and clicks are up 824.8% for the quarter vs the same period last year, and this is translating into significantly increased leads and conversions.”
SEO Strategy
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process we take a look at a wide range of factors including:
- Performing a Technical Audit
- Competitor Analysis
- Content Gap Analysis
- Keyword Research
- SWOT Analysis
- Benchmarking Existing Performance
- And more
Technical Audits
Ensuring the technical aspects of your website are sound is like ensuring a building has solid foundations. Our technical audits look at aspects including:
- Automated, regular health checks and fixes
- Reviewing and optimising site structure and hierarchy
- Semantic XHTML and heading structures
- Accessibility Improvements
- Image optimisation
- Schema markup implementation
- And more!
User Experience Audits (UX)
There is little point optimising a website, if the user experience (UX) or user interface (UI) is horrendous, as users will simply leave - and fast!
As a result, we’re always looking for ways to enhance the user experience such as:
- Navigation improvements
- Internal linking opportunities
- Addressing any slow pages
- Improving content quality and clarity
- Optimising forms and streamlining processes
- And more
On-Page SEO
On-page optimisation is the process of improving any aspect which is present on a webpage. However, in most cases it specifically relates to:
- Meta data optimisation
- Heading optimisation
- Improving internal linking
- Improving on-page semantics
- And more
Local SEO
Local SEO is vitally important for businesses whose target audience is typically located within a catchment area of less than 20 miles. Thankfully we’re experts in local SEO and help will perform a number of tasks including:
- Google Business Profile and Bing Places optimisation
- Local directory submissions (Using high quality, value-adding listings only)
- On-page optimisation for local search terms in an authentic, ethical way (We avoid spammy localised landing pages!)
- Managing NAPW (Name, Address, Website, Phone) consistency
- Creating suitable local business schema to attract enhanced snippets
Content Strategies
Essential to the success of any SEO campaign is creating high quality, informative content which is helpful for users, and aligns user intent, business goals and the needs of search engines (interestingly, these don’t always align!). Our content strategy work includes:
- Keyword & competitor research to identify opportunities
- Mapping content to user intent & funnel stages
- Topic cluster and pillar page planning
- Identifying underperforming content in need of reoptimisation
- Alignment of content strategy with other marketing activities such as PPC campaigns
- And more
Content Creation & Optimisation
As part of our SEO packages we are able to assist clients with creation and optimisation of a range of pages types - such as service pages, product pages, articles, etc - each of which require different optimisation techniques to obtain the best results possible. Our content creation service involves:
- Competitor research to identify what’s required to outperform existing pages
- Content brief creation
- Writing high-quality, E.E.A.T (Expertise, Experience, Authority, Trust) aligned content
- Structuring content for maximum readability and UX
- Creating visuals where appropriate, such as infographics, charts, etc.
- And more
Monitoring & Reporting on Performance
Monitoring performance is an essential aspect of SEO. We provide clear, transparent reporting - sharing both wins and any potential issues you may need to be aware of, such as algorithm updates or new competitors in the SEO landscape:
- Monthly video meetings with your dedicated SEO manager*
- Quarterly SEO reports
- We actually speak with many of our clients on a weekly basis
- And we’re always on-hand for any questions you may have
* If you’re in Oxford or surrounding areas, you’re welcome to have these in person at our office in Witney.
Conversion Rate Optimisation (CRO)
SEO is only part of the equation. Conversion Rate Optimisation is the process of maximising the value of every possible view, and every click. CRO takes places in various stages such as:
- Optimising metadata to maximise CTRs (Click Through Rates)
- Ensuring the user experience maximises conversion success rates
- Ensuring clear Call(s) to Action (CTA), user-journeys
- Reviewing content for clarity to reduce potential confusion or causes for abandonment
- Ensuring that conversion processes (e.g. completing a web form, or completing a cart/checkout process) are optimal to minimise abandonment rates
SEO Tools
We use a range of professional SEO tools to ensure we always have a finger on the pulse of all SEO campaigns. Just some of the tools we use include:
- Google Search Console (GSC) - Enables us to understand how your site is performing in Google prior to uses visiting your website
- Google Analytics 4 (GA4) - Enables us to understand what users are doing once they land on your website
- Ahrefs - A professional tool which which we use to track rankings, monitor competitors, evaluate changing trends, research potential new content opportunities, spot technical health issues and more
- Screaming Frog - In addition to having a great name, this is another tool which enables us to perform some powerful research to help us maximise your results
- And more! - Our SEO consultants regularly use around 10-15 additional tools all designed to help us achieve the very best results for our clients. We’re experts in these SEO tools so you don’t have to be
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process we take a look at a wide range of factors including:
- Performing a Technical Audit
- Competitor Analysis
- Content Gap Analysis
- Keyword Research
- SWOT Analysis
- Benchmarking Existing Performance
- And more
Ensuring the technical aspects of your website are sound is like ensuring a building has solid foundations. Our technical audits look at aspects including:
- Automated, regular health checks and fixes
- Reviewing and optimising site structure and hierarchy
- Semantic XHTML and heading structures
- Accessibility Improvements
- Image optimisation
- Schema markup implementation
- And more!
There is little point optimising a website, if the user experience (UX) or user interface (UI) is horrendous, as users will simply leave - and fast!
As a result, we’re always looking for ways to enhance the user experience such as:
- Navigation improvements
- Internal linking opportunities
- Addressing any slow pages
- Improving content quality and clarity
- Optimising forms and streamlining processes
- And more
On-page optimisation is the process of improving any aspect which is present on a webpage. However, in most cases it specifically relates to:
- Meta data optimisation
- Heading optimisation
- Improving internal linking
- Improving on-page semantics
- And more
Local SEO is vitally important for businesses whose target audience is typically located within a catchment area of less than 20 miles. Thankfully we’re experts in local SEO and help will perform a number of tasks including:
- Google Business Profile and Bing Places optimisation
- Local directory submissions (Using high quality, value-adding listings only)
- On-page optimisation for local search terms in an authentic, ethical way (We avoid spammy localised landing pages!)
- Managing NAPW (Name, Address, Website, Phone) consistency
- Creating suitable local business schema to attract enhanced snippets
Essential to the success of any SEO campaign is creating high quality, informative content which is helpful for users, and aligns user intent, business goals and the needs of search engines (interestingly, these don’t always align!). Our content strategy work includes:
- Keyword & competitor research to identify opportunities
- Mapping content to user intent & funnel stages
- Topic cluster and pillar page planning
- Identifying underperforming content in need of reoptimisation
- Alignment of content strategy with other marketing activities such as PPC campaigns
- And more
As part of our SEO packages we are able to assist clients with creation and optimisation of a range of pages types - such as service pages, product pages, articles, etc - each of which require different optimisation techniques to obtain the best results possible. Our content creation service involves:
- Competitor research to identify what’s required to outperform existing pages
- Content brief creation
- Writing high-quality, E.E.A.T (Expertise, Experience, Authority, Trust) aligned content
- Structuring content for maximum readability and UX
- Creating visuals where appropriate, such as infographics, charts, etc.
- And more
Monitoring performance is an essential aspect of SEO. We provide clear, transparent reporting - sharing both wins and any potential issues you may need to be aware of, such as algorithm updates or new competitors in the SEO landscape:
- Monthly video meetings with your dedicated SEO manager*
- Quarterly SEO reports
- We actually speak with many of our clients on a weekly basis
- And we’re always on-hand for any questions you may have
* If you’re in Oxford or surrounding areas, you’re welcome to have these in person at our office in Witney.
SEO is only part of the equation. Conversion Rate Optimisation is the process of maximising the value of every possible view, and every click. CRO takes places in various stages such as:
- Optimising metadata to maximise CTRs (Click Through Rates)
- Ensuring the user experience maximises conversion success rates
- Ensuring clear Call(s) to Action (CTA), user-journeys
- Reviewing content for clarity to reduce potential confusion or causes for abandonment
- Ensuring that conversion processes (e.g. completing a web form, or completing a cart/checkout process) are optimal to minimise abandonment rates
We use a range of professional SEO tools to ensure we always have a finger on the pulse of all SEO campaigns. Just some of the tools we use include:
- Google Search Console (GSC) - Enables us to understand how your site is performing in Google prior to uses visiting your website
- Google Analytics 4 (GA4) - Enables us to understand what users are doing once they land on your website
- Ahrefs - A professional tool which which we use to track rankings, monitor competitors, evaluate changing trends, research potential new content opportunities, spot technical health issues and more
- Screaming Frog - In addition to having a great name, this is another tool which enables us to perform some powerful research to help us maximise your results
- And more! - Our SEO consultants regularly use around 10-15 additional tools all designed to help us achieve the very best results for our clients. We’re experts in these SEO tools so you don’t have to be
Cameron Piper, Complete Graphics. Witney, Oxfordshire
“The BYB team have been nothing short of incredible this year. Their dedication and expertise have completely transformed our online presence, with website clicks more than doubling—from 19.3k to an amazing 39.3k!
What’s even more remarkable is how they have helped us break into entirely new areas of business. A year ago, we had virtually no enquiries for our interior services, but now, thanks to their strategic work, this part of our business is thriving.
They have also been instrumental in building momentum for our fire door wrapping service, setting us up for long-term success. We’re so thankful to have a team as talented, driven, and innovative as BYBs SEO team—they have truly made an extraordinary impact.”
“Amazing results in such a short period of time!
After professionally being recommended to speak with Beyond Your Brand Ltd, with a from-scratch website, SEO Campaign and Management, I have found everyone who I have dealt with to be very professional, informative and ultimately welcoming.
After a short period, our new website was built and it looks fantastic, but more surprisingly with the backend SEO work our website is being seen and leads being converted!
Our journey has only just started with BYB and it has been great!”
“We have been working with Beyond Your Brand for a little while now and the results just speak volumes. We began with the 100 Club for the website and then took up one of their SEO packages too. Best bit of marketing budget ever spent! Their team are knowledgeable, supportive and really care about getting the best results for your business. Highly recommended.”
“Kieran is an SEO expert - I’ve never known someone with such an extensive knowledge of all things Google Search Console and SEO and with the ability to explain it to people with little to no knowledge or experience.
With Kieran you can be sure that he’ll make sure you understand what the team are doing, and the intended outcome. One of the things we at Complete Graphics appreciate, is that he’ll take the time to understand the direction the company is looking to head in, and advise on the best strategy for our website to get us there.
We’ve had our SEO managed by Kieran for a number of years, since our new site was built, and has seen first hand the success of great SEO. Our enquiries have more than doubled over this time, and increased in value! Above all, he’s a friendly guy to work with, always happy to chat through any ideas, no matter how random or off the wall! ”
Why Choose Beyond Your Brand?
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Our SEO team has over 30+ years digital marketing experience.
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“Hacks” come and go; we take pride in doing SEO the right way, to make results last!
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We have proven success - check out our case studies and testimonials
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We provide digital marketing services for almost every type of business.. from local startups, to international charities, to global eCommerce brands such as SMEG - so we know which techniques work best for each.
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SEO strategies are 100% tailored to your needs, goals, objectives and budget
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We use multiple, professional SEO tools - each of which we use to maximise the success our data-driven campaigns
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We have SEO packages that start from just £800 per month.
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We are a Google Certified Partner.
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We are fully transparent - SEO is rarely straight up & only up- there will always be ups and downs for various reasons. We always provide you with honest updates both on wins and any challenges.
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We do not outsource overseas. Everything we do is performed by our in-house team of SEO experts based in Oxfordshire and if you’re local to or passing Oxford, you’re welcome to drop in anytime.
