Search Engine Optimisation (SEO), Oxfordshire
Our SEO strategies are derived from many years of experience and a thorough understanding of what Google and the other search engines are looking for when they decide which websites to rank at the top of their search results.
Based in Oxfordshire, we are the SEO agency of choice for many local businesses as well as those further afield. We get our clients ranking in the ‘click-worthy’ positions in Google through tried and tested SEO strategies, tailored to every individual customer.
Securing the top spots in the search engine results pages will significantly increase your visibility and lead generation. Most people understand that sponsored ads do not necessarily represent the best companies/websites and that the top organic positions cannot be bought. Internet searchers generally trust that the search engines will only display the best websites in the top positions. There is an associated trust between having a great website and being a credible company.
Boost Your Sales
Search Engine Optimisation can really boost your sales, brand awareness and even the value of your company. However, earning the coveted top spots in search engines like Google can take time and a considerable amount of effort.
Did you know that if you are in position 100 in Google, you will get no organic traffic?
Did you also know that if you are in position 12, you will get almost no organic traffic?
Over 99% of clicks happen on the first page of Google (top ten results).
Every Search Engine Optimisation campaign should be carefully considered and it all starts with a chat. If you are considering beginning or enhancing your SEO journey, then why not get in touch with us and we will arrange a no-obligation, exploratory chat that will help demystify what you need to do to succeed with an SEO campaign.
Five Interesting SEO Stats for 2024*
*According to Semrush
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Less than 1% of searchers scroll to the second page of Google
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88% of marketers already investing in SEO plan to spend more on SEO in 2024
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73% of clicks from the search engine results pages are clicks from the organic results
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Ranking in the first organic position of Google will generate an average click-through rate of a whopping 39.8%!
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68.7% of all organic clicks go to the websites in the top three organic positions
These statistics show that a successful SEO campaign can be hugely valuable. However, it also says that there is little point in an SEO campaign that gets you from position 100 to position 12 because there is very little difference in clicks obtained between the two ranking positions. Be wary of companies that offer better rankings; that, in itself, is not too difficult. Instead, find an agency with a proven track record of generating increased organic traffic.
Check out how we were able to increase organic clicks to Oxfordshire-based paddle boarding company, Mois SUP by 767.2% in just 12 months.
Our Experienced Team of SEO Experts Focus On:
Content Marketing
Technical SEO
On-page Optimisation
Link Building
Local SEO
Analytics and monitoring
Competition Analysis
Reporting
Why Outsource Your SEO to Beyond Your Brand?
- We will not just improve your rankings, we will attract new customers by getting you into click-worthy positions for highly relevant search terms
- We have a proven track record of delivering results
- We are a Google Certified Partner
- We have access to leading analytical software
- We have SEO packages that start from just £560 per month
- We will conduct research and build you a bespoke SEO strategy
- We do not outsource delivery. Everything that we do is with our in-house experts
Great SEO Results Require the Right SEO Strategy
So many clients come to us with the same challenge,
When asked why the strategy failed, the common answer is usually along the lines of,
An SEO Strategy should be the starting point of any campaign and not an afterthought. Targeting keywords that are highly competitive is like entering a race against highly trained athletes. We know that you need to finish in the top ten positions to see any results. You wouldn’t enter a marathon where you had to finish in the top ten positions if you knew that your competition had been training for years before you.
Like most things in life, finding the balance is key. The other extreme, which we have seen many times, is that businesses can inadvertently target seemingly sensible search terms only to find that there is no search volume for them. It is a bit like entering a race, where you are the only competitor and when you reach the finish line, you realise that no one was watching.
We will conduct a significant amount of research into your current metrics, analyse your competitors and plan a comprehensive keyword/SEO Strategy before starting any SEO campaign.
Take a look at what is involved in our SEO Strategies.
Frequently asked questions
Our SEO packages range from £560/month to £2,495/month. Our Advanced Package is the most common package at a cost of £1,395/month. The higher the package, the more time we can allocate to your SEO and the more search terms we can target. Take a look at our SEO packages to see what they include.
This is the million-pound question. There are no guarantees about timescales for results. However, don’t let this deter you. Beyond Your Brand has an excellent process and we know how to create and implement the right strategy for any business. From our extensive experience, six months is the average turning point. Sometimes results happen sooner, some take a bit longer. There are some obvious factors that will influence timescales, such as, what is your current performance like? Have you carried out any SEO previously? How competitive is your marketplace? Before we start any SEO, we will conduct a thorough analysis of your current website and that of your competition, and advise on the search terms that will be the right ones to target. This is key to getting results as quickly as possible.
This is probably one of the most topical questions at the moment. If you have never tried AI content generation tools like ChatGPT you should check them out. At first glance, they are mind-blowing!
Search engines have one primary goal; to direct users to the most useful and relevant content that relates to their search. Search engine algorithms have become so sophisticated that they know exactly what good content is.
AI is a tool. It is not an author or a publisher. AI can be brilliant for generating ideas, doing research, and re-wording sections of content. But, do not rely on AI to produce amazing content, and be very sure that if you are quoting anything factual, you fact-check before you publish anything. Once published, you become the author.
It depends. The best digital marketing strategies often combine both, at least for a while. Remember the saying “Give someone a fish and they’ll eat for a day, teach them how to fish and they’ll eat forever”.
PPC is a bit like buying a fish. It can give you instant results. But, if you need to eat tomorrow, you will have to buy another fish.
SEO takes time and effort but when done correctly, you can attract all the fish that you can eat.
Speak to the team
To speak with our friendly in-house team of SEO gurus, give us a ring on 01993 835 432 or click the link below.