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SEO Strategy Agency

As a leading SEO agency, we understand the importance of ensuring that every SEO campaign has a clearly defined strategy. Having an understanding of all possible search terms and prioritising them by search intent, search volume and keyword difficulty is pivotal. If organic lead generation is your objective, there is no point in targeting search terms with a high keyword difficulty. Conversely, there is no point in targeting search terms with low keyword difficulty if there is little to no search volume. A carefully considered SEO strategy that is data-led will maximise your SEO campaign results from the start.

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Why SEO?

Search Engine Optimisation (SEO) is one of the most valuable ways to attract new clients. It can boost your profitability and increase the value of your business. It removes the dependency on advertising spend and creates a predictable pipeline of incoming digital leads.

There is no doubt that the majority of people trust the top organic results. Therefore, if you can get your website ranking well organically for relevant keywords, then your lead generation opportunities will increase. Yes, it can take time and effort to demonstrate to the search engines that you are worthy of the coveted top positions, but when you get there, there is no better place from which to generate high-quality incoming website traffic.

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Keyword Strategy

Before starting any SEO campaign, we will conduct comprehensive keyword research. This starts with an initial meeting where we discuss your business in detail and identify your objectives. We will, where possible, get access to the website’s Google Analytics and Google Search Console platforms and analyse what search terms it is currently ranking for. We will identify some of the competition, and using our suite of powerful analytics software, we will discover the search terms that they are ranking for. All of this information will be benchmarked in a comprehensive report which will also include recommendations for the right keywords to target. We will conclude the report by defining the proposed SEO strategy.

How to Get Ranking in the Search Engine Results Pages

Google (and the other search engines) have a simple job to do; find the best web pages to display based on what the user is looking for. What determines the ‘best’ web page? Well, there are many considerations, in fact, Google has over 200 different ranking factors. When we start with a new SEO campaign and we have agreed on the keywords, here are some of the things that we prioritise:
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Page Structure

Do you have good metadata on your pages? Google doesn’t have time to look at all of your content, so it relies on page titles, meta descriptions, headings and alt text to understand what your page is about.
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Content Strategy

Does your content match up to your target keywords? Does your content inform the search engines what your site is about? Publishing high-quality content on a regular basis is a key part of an SEO strategy that will deliver results.
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Backlink Strategy

When a high authority website provides a ‘follow’ link from their website to yours, it gives you ‘kudos’. It is a bit like a recommendation, and recommendations that come from sources of authority will help to boost your own authority.
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User Experience

Search engine algorithms are programmed to evaluate the on-site user experience. They want to see that a user will have an easy way to navigate to the pages and sections of your website where they can find the information that they are looking for.
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Technical Strategy

Is your website technically sound? Are there broken links? Are there orphan pages? Does it load quickly? Is it secure? It is critical to demonstrate to the search engines that your site is technically optimised.
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Conversion Rate Optimisation

Increasing the percentage of users who perform the actions that you want them to is critical to getting the best results from an SEO campaign. Do you have clear call to actions? Does your website structure easily lead users to your website assets?

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Experience

We create content on behalf of our clients that demonstrates their experience in their field. Google understandably gives priority to businesses and organisations that can convey expertise through their webpage content.

Expertise

Just like when we require information, we will look to go to someone who is considered an expert in their field; someone who is likely to know the answer. Google is like a librarian whose job it is to direct people to sources of information. So, content that demonstrates expertise is considered useful to users and therefore valuable to search engine algorithms.

Authoritativeness

Google likes to send users to websites (businesses) that demonstrate that they are an authority in their industry sector. A business that, through their website content, can demonstrate experience and expertise, and also contributes valuable information to their industry is likely to rank well. We create high-quality, authoritative content for our clients to help boost their organic visibility.

Trustworthiness

The last, but equally important element that the Google algorithm looks for is trustworthiness. In terms of content, trustworthiness can be demonstrated through case studies, testimonials and reviews. Another important factor is other websites, with high domain authority, linking through to your website by way of a backlink. This suggests to the algorithm that the content that is being linked to is of high quality and can be trusted as a good source of information.

Are You Considering an SEO Campaign?

If you are considering an SEO campaign, we would love to be your first point of contact. We have a proven track record of producing results for our clients. Our success comes from our strategic approach to SEO campaigns and that always starts with a discovery call. Get in touch with us today and we will share our expertise and find out whether an SEO campaign could be right for your business.