SEO Strategy Agency
As a leading SEO agency, we understand the importance of ensuring that every SEO campaign has a clearly defined strategy. Having an understanding of all possible search terms and prioritising them by search intent, search volume and keyword difficulty is pivotal. If organic lead generation is your objective, there is no point in targeting search terms with a high keyword difficulty. Conversely, there is no point in targeting search terms with low keyword difficulty if there is little to no search volume. A carefully considered SEO strategy that is data-led will maximise your SEO campaign results from the start.
Why SEO?
Search Engine Optimisation (SEO) is one of the most valuable ways to attract new clients. It can boost your profitability and increase the value of your business. It removes the dependency on advertising spend and creates a predictable pipeline of incoming digital leads.
There is no doubt that the majority of people trust the top organic results. Therefore, if you can get your website ranking well organically for relevant keywords, then your lead generation opportunities will increase. Yes, it can take time and effort to demonstrate to the search engines that you are worthy of the coveted top positions, but when you get there, there is no better place from which to generate high-quality incoming website traffic.
Keyword Strategy
Before starting any SEO campaign, we will conduct comprehensive keyword research. This starts with an initial meeting where we discuss your business in detail and identify your objectives. We will, where possible, get access to the website’s Google Analytics and Google Search Console platforms and analyse what search terms it is currently ranking for. We will identify some of the competition, and using our suite of powerful analytics software, we will discover the search terms that they are ranking for. All of this information will be benchmarked in a comprehensive report which will also include recommendations for the right keywords to target. We will conclude the report by defining the proposed SEO strategy.