Websites can’t simply be made, they must be planned and designed. At the core of this is knowing who your users are and what their needs are from the site.
This is why our team of user researchers are on-hand to help with planning you a great site, that meets both expectation and need.
User research’s core focus is on understanding user needs, motivations and behaviours.
There are many parts necessary in planning a good, usable, user-friendly site. That’s why we offer comprehensive insight and activities, to ensure that your site is right for your subset of visitors. Our work includes:
Usability Testing allows you to test your site with real users to see if they are using it in the way you intended, or in the way you think they are using it. The process involves giving users a series of tasks to do so you can watch how they interact with your site and see if they are able to find the information they need easily and achieve the tasks they need to do. This then enables you to make informed decisions on how to change or progress your website.
Undertaking audience assessments
Who do you think uses your site? Who uses your site? Who do you need to reach? These are your users. We identify and understand who your users are, from there we can start to understand what these users either want or need to do, as well as what you want or need them to know.
Identifying user needs
What do your users need to do on your website? What tasks have they arrived to complete? E.g. book an appointment; apply for a course; download a publication. What do they need in order to do this? Keeping user needs central means a website stays focused on what it is trying to achieve and doesn’t try and meet needs that don’t exist or are superfluous.
Developing the information architecture (IA)
The structure of the site - Doing this well is imperative so that users can navigate instantly to the information they need. We provide IA solutions that can be tested with real users. Online tools allow us to show users a mockup of a navigation menu and ask them where they would go to find information on certain topics. It’s fun and very insightful!