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How we increased leads and conversions by over 1,650%
Databasix thumb

Who are Databasix UK Ltd?

Quite simply, Databasix UK Ltd and experts in all things relating to data protection, handling and processing, and we can honestly say that they are one of the nicest and most engaging companies we’ve had the pleasure of working with.

Based in Oxfordshire, they help businesses around the UK understand how to handle and process data securely, whilst also complying with all areas of GDPR. They currently offer over 20 training courses which range from GDPR for beginners through to cyber-security training. Additionally, they offer a full suite of data protection consultancy services ranging from Data Protection Impact Assessments (DPIA) and support with ISO certification, right through to emergency support for organisations following a data breach.

What were their goals, and why did they choose us?

Databasix first joined Beyond Your Brand in 2019, signing up to our “100 Club” website service and as they grew, so did demand for their services via word of mouth. However, the fields of data protection and data security are both highly competitive, and as a young company they were struggling to compete in search engines so they realised they needed some expert help.

As we already had a great working relationship with the team, it was a natural progression to add on our SEO service, and so in 2021 we commenced work on improving their SEO. This enabled them to remain focused on their core business, whilst also allowing them to improve their SEO without tying up the team’s internal resources.

Starting goals:

With any client, we like to encourage them to highlight a handful of important areas to improve first. This allows us to create a highly focused, targeted campaign to boost SEO in that area rather than trying to boost too many areas at once which can lead to problems and dilute results.

We were initially tasked with helping them raise awareness of, and increase signups for, their range of GDPR training courses.

So how did we do?

We’ve already managed to secure Databasix a number of number 1 positions, and even enhance snippets* across a range of carefully targeted terms.

Contact us if you would like to know more about what “enhanced snippets” are, and how they can help your business stand out

Here are just a couple of examples, with live links so that you can see for yourselves.

“GDPR training for HR professionals”

dbx screenshot gdpr professionals

“DSAR training” (“Data Subject Access Requests”):

dbx screen dsar

We have also secured Databasix positions within a range of locations in Google’s enhanced “Course” carousel:

Google’s enhanced “Course” carousel

Average rankings across the site have increased significantly:

chart increased rankings

The following is data taken from Ahrefs which is based on a selection of keywords that we’re currently tracking for the client.

chart total clicks

And total clicks (from Google organic alone), have also seen a healthy increase:

But most importantly, leads and conversions have increased dramatically:

As the saying goes - it’s all about quality over quantity - and that’s a mantra we live by!

In 2021, before we started SEO, the client received just 3 tracked enquiries via the website for the period covering 1st May 2021 to 31st July 2021, which equated to just 1 conversion per month.

For the same three month period in 2023, this had increased to over 40 tracked enquiries which represents an increase in conversions of over 1,650%.

Not only that, the client has told us that they have noticed a significant improvement in the quality and revenue potential of the leads to them as a business.

More leads and better revenue leads - what’s not to love!?

We say “tracked enquiries” as there are also certain enquiries which we cannot track for various reasons. As a result, we know from discussions with the Databasix team that conversions have actually been even higher than this!

“Working with the knowledgeable BYB team has meant we’ve seen a significant increase in the number and quality of leads via our website. The conversations are more meaningful and more likely to result in a positive outcome - a sale and a happy customer. ”

Regina Johnys. Director & People Person. Databasix

We Thrive, When Our Clients Thrive

As Databasix continues to grow, so does their ability to re-invest in their digital marketing and we’re proud to say that we now also manage all of Databasix’s Pay-Per-Click (PPC) Campaigns

This is probably one of the most compelling demonstrations of why companies not only choose to work with us, but enjoy staying with us. They know that our success is ultimately tied to their success.

It’s been a real pleasure to have seen Databasix grow from strength to strength, and we’re really looking forward to helping them continue to grow for many years to come!

Need to increase your leads and conversions?

Contact us for a friendly, no obligation and no pressure chat about how we can help your business grow today.

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