Skip to main content
Cairn Gray

Cairn Gray

Cairn Gray

Cairn Gray

Paid Media / PPC Specialist

Cairn brings more than 15 years of paid media experience to Beyond Your Brand, having developed campaigns for brands including Toyota, Unilever and Standard Bank. His career has taken him from hands-on campaign management to leading a team of PPC specialists, giving him a strong understanding of both the detail and the wider strategy behind successful advertising.

Bio:

At BYB, Cairn manages Google Ads and paid social campaigns, using performance data, tracking and testing to help clients make confident decisions and achieve their goals. He particularly enjoys the challenge of finding what makes each business different and turning that insight into an effective campaign.

Outside of work, Cairn enjoys camping and exploring the outdoors. He’s also a keen film fan with a long-standing interest in storytelling, having studied directing and writing earlier in his career.

caroline rich and paul

Crp

More Team Members

Continue reading

Lily Marvin

Lily Marvin

Lily Marvin

Lily Marvin

Content Writer

With a degree in Fine Art, Lily brings a creative background to her role as a Content Writer at Beyond Your Brand. As part of the SEO team, she likes combining imagination with research to produce content that's useful, engaging, and shaped around what people are actually searching for.

Bio:

Outside of work, Lily is drawn to anything that involves discovering something new, whether that's exploring an art gallery, rummaging through an antique shop, photographing interesting places, or heading off on a city break. She has a love for interiors, manor gardens, and vintage fashion (she buys all of her clothes from Vinted).

Her favourite way to unwind is a peaceful countryside walk with her dog, though she rarely makes it far without getting sidetracked. She can't pass a flower shop without buying a bouquet, a bakery without picking up something sweet, or a cat in the street without stopping to fuss over it.

When she's not embracing her inner retired lady, Lily can usually be found at a festival or rave, sweating it out on the dance floor. She can't seem to spend a day doing absolutely nothing, and then wonders why she's always tired.

  • caroline rich and paul

    Crp

  • Rich Uppingham

    Rich Uppingham

More Team Members

Continue reading

Phumelela Biso

Phumelela Biso

richard o'donnell

Phumelela Biso

SEO Executive

With a diploma in Marketing and a background in SEO strategy, Phume joined Beyond Your Brand with a passion for helping businesses grow through organic search. With a particular interest in content marketing, he enjoys creating strategies and content that not only improve search visibility but also drive meaningful traffic and conversions for clients.

Bio:

As an SEO Executive, Phume is always looking for new opportunities to improve organic performance, whether that's through refining on-page SEO, developing content strategies, or staying ahead of the latest search trends and algorithm updates. He enjoys combining creativity with data-driven decision-making to deliver measurable results and believes there's always something new to learn in the ever-evolving world of SEO.

Outside of work, Phume enjoys spending time outdoors, whether that's hiking, trail running, or taking long walks along the beach. If he's not out exploring nature, you'll probably find him in the gym, staying active and challenging himself. He believes the discipline and consistency developed through fitness carry over into his approach to both SEO and everyday life.

  • Phume

    Phume

  • Phume

    Phume

More Team Members

Continue reading

 Sam Smith

Sam Smith

caroline stevenson

Sam Smith

Head of SEO

Sam joins Beyond Your Brand as Head of SEO, bringing years of experience helping brands grow through tailored, results-driven strategies. With expertise across both eCommerce and B2B markets, Sam plays a key role in driving SEO performance while aligning efforts with broader business goals.

Bio:

With a degree in Graphic Communication with Typography, Sam began his career as a designer, working with renowned institutions such as the V&A and the Imperial War Museum. His journey from print design to web design naturally led him into the world of SEO.

Over the past five years, Sam has refined his SEO expertise while drawing on his multidisciplinary background. This unique perspective enables him to approach search strategy with both creativity and strategic insight.

Outside of work, Sam lives in the Marlborough Downs with his wife, two children, and two dogs. He enjoys mountain biking, nature walks, and is currently training for his first half-marathon. Alongside this, he enjoys camping and driving around in his classic Land Rover camper.

  • Sam and family

    Sam pic 1

  • Sam's camping setup

    Sam Small Pic 2

More Team Members

Continue reading

Yun Won

Yun Won

Yun Won

Yun Won

Web Designer/Developer

Yun is a web designer and developer who loves turning ideas into engaging digital experiences. With many years of experience across both design and front-end development, she enjoys crafting websites that are visually beautiful and intuitive to use. She learns by jumping in and figuring things out along the way and is always looking for ways to work smarter and keep things fun.

Bio:

Originally from South Korea, Yun spent 8 years in New Zealand, sharpening her skills in both design and development for clients across the APAC region. Along with her husband, Yun now calls the UK home, where they love soaking in the charm of old buildings and countryside walks in Witney, Woodstock, and Oxford,

When she’s not working, she’s probably at an art gallery, adoring modern art and architecture, or making something spicy in the kitchen. She’s a proud Ravenclaw with her own wand and cloak and a childhood conviction that she might just get whisked away to Hogwarts one day.

Yun Won

Yun Won

More Team Members

Continue reading