Each campaign must have at least two active ad groups
The account must have two active sitelinks
We recommend associating sitelinks at Ad Group level and ensuring there are four sitelinks associated with each Ad Group.
Creating relevant sitelinks that relate to the content that they are associated with provides users with extra clickable links that provide extra information alongside the main ad.
Ensure the account has conversion tracking set up correctly
Link your Google AdGrant account to your Google Analytics accounts and import your important goals - start measuring success.