Cairn Gray
Paid Media / PPC Specialist
Cairn brings more than 15 years of paid media experience to Beyond Your Brand, having developed campaigns for brands including Toyota, Unilever and Standard Bank. His career has taken him from hands-on campaign management to leading a team of PPC specialists, giving him a strong understanding of both the detail and the wider strategy behind successful advertising.
Bio:
At BYB, Cairn manages Google Ads and paid social campaigns, using performance data, tracking and testing to help clients make confident decisions and achieve their goals. He particularly enjoys the challenge of finding what makes each business different and turning that insight into an effective campaign.
Outside of work, Cairn enjoys camping and exploring the outdoors. He’s also a keen film fan with a long-standing interest in storytelling, having studied directing and writing earlier in his career.
