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Website & SEO Migration Services

A website migration is a major investment. At Beyond Your Brand, we manage the SEO at every stage, from pre-migration planning to post-launch optimisation, to protect the rankings, traffic, and revenue you've built and lay a stronger foundation for growth.
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Website Migrations We Support

Website migrations can take many forms, and each presents different SEO considerations. Beyond Your Brand can support your business through individual changes or complex migrations involving several of the following:
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Design Migration or Update

Changes to layout, navigation, and page templates can affect rankings, traffic, conversions, and revenue if SEO isn't considered.

Our Aim: Understand user behaviour, address UX and CRO opportunities, and ensure the new design supports organic performance.

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CMS or Platform Migration

Changing CMS can also change URLs, templates, rendering, and performance, making it a higher-risk migration.

Our Aim: Map the existing site page by page and ensure the new platform preserves or improves what already works.

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Domain Migration

A new domain has no established authority of its own, so rankings and referral traffic can be lost without correctly managed redirects.

Our Aim: Transfer as much SEO value as possible while protecting organic visibility, referral traffic, and your brand during the transition.

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URL Structure or IA Restructure

Changing URLs, categories and site architecture can alter how pages relate to each other and how internal authority flows.

Our Aim: Create an architecture that reflects how people search while protecting pages that already perform.

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Site Consolidation or Split

Merging or separating sites requires careful decisions around overlapping content, redirects and which pages should survive.

Our Aim: Combine the strengths of each site while avoiding duplication and protecting revenue-driving pages.

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Subdomain to Subfolder

Moving content such as blogs or shops from a subdomain can change how search engines understand and evaluate that content.

Our Aim: Consolidate SEO value and make the most of content that already exists.

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International Migration

Changes to international or multilingual sites introduce additional risks around hreflang, targeting, and duplicate content.

Our Aim: Help the right version rank in the right market while maintaining a clear international site structure.

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Hosting or Infrastructure Migration

Changes to servers, CDNs or rendering can affect site speed, stability, crawling and indexation.

Our Aim: Maintain or improve technical performance and crawl efficiency throughout the move.

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Full Migration

Rebrands and major replatforms often combine several migration types, multiplying SEO risk and making problems harder to diagnose.

Our Aim: Sequence changes carefully, minimise disruption and provide one clear SEO strategy across the entire migration.

Protect Your Rankings, Traffic, & SEO Investment

When SEO isn't considered from the start, even a well-built new website can lose significant visibility during the move. Poorly managed migrations can result in:
  • Lost keyword rankings and organic visibility
  • Declining organic traffic
  • Broken redirects and 404 errors
  • Crawlability and indexation issues
  • Loss of valuable backlink equity
  • Fewer leads, enquiries and conversions
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With the right planning and post-launch monitoring, these risks are largely avoidable.
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How We Support Your Migration

Every migration is different, but successful ones share the same foundations: careful planning, technical SEO expertise, and close collaboration. We support your project from initial planning through to post-launch monitoring, reducing risk at every stage.
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Pre-Migration

Migration success is often determined long before the new site goes live. We start by understanding how your existing website performs, identifying risks, and building a strategy to protect its SEO value.

  • SEO & Performance Benchmarking: Baselining rankings, traffic, conversions, and engagement.
  • Full Website Crawl: A complete inventory of URLs, metadata, internal links, and technical elements.
  • Backlink Analysis: Identifying valuable backlinks so their authority can be preserved.
  • URL Mapping & Redirect Strategy: Mapping old URLs to new destinations in a comprehensive 301 plan.
  • Technical SEO Audit: Reviewing canonicals, robots directives, sitemaps, internal linking, and architecture.
  • Stakeholder Collaboration: Working with developers and designers to resolve SEO risks before development begins.
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Migration & Launch

Once development is complete, we work with your project team to confirm SEO requirements are implemented correctly, and the site is ready to go live.

  • Implementing Redirects: Implementing and validating 301 redirects to preserve SEO value and prevent broken pages.
  • XML Sitemap & Search Console: Updating sitemaps and Search Console so the new site is discovered and crawled efficiently.
  • Technical Validation: Checking canonicals, robots directives, metadata, structured data, and crawlability before indexing.
  • Quality Assurance Testing: Testing key templates, URLs, redirects, and user journeys before they reach users.
  • Launch-Day Monitoring: Reviewing traffic, crawl data, and indexation immediately after launch to catch issues fast.
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Post-Migration

A migration doesn't end at launch. The following weeks decide how cleanly the site settles into its new structure.

  • Crawl & Indexation Monitoring: Confirming important pages are discovered and indexed correctly.
  • Redirect Monitoring: Catching broken redirects, chains, and loops.
  • Ranking Analysis: Comparing rankings against pre-migration benchmarks.
  • Backlink Monitoring: Confirming valuable backlinks still pass authority to the right pages.
  • Performance Monitoring: Comparing traffic, conversions, and engagement against benchmarks.
  • Ongoing Optimisation: Resolving technical issues and finding opportunities to strengthen performance.
Talk To Us About Your Migration
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Already Experienced a Drop After Migration?

If your website has already migrated and rankings, traffic, or revenue have fallen, don't assume the damage is permanent. We can investigate the SEO issues affecting performance and create a prioritised recovery plan.

Common migration problems include:

  • Lost or incorrect redirects
  • Pages missing from Google's index
  • Unexpected URL or content changes
  • Crawlability and indexation issues
  • Canonical, hreflang or technical SEO errors
  • Changes to internal linking or site architecture

The sooner migration issues are identified, the more opportunity there is to recover lost performance.

Find out how we can help diagnose and recover the impact of a problematic migration.

Contact Us

Why Choose Beyond Your Brand for SEO Migration Support?

Specialist SEO Expertise

A migration touches the technical foundations your rankings depend on. Our experienced SEO team manages those changes deliberately, protecting your traffic and revenue throughout the transition.
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SEO at the Centre

We don't treat SEO as an afterthought. From planning and development through to launch and monitoring, we make sure SEO is built into the migration so you can protect existing performance and create opportunities for future growth.
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Collaborative Delivery

We work closely with your developers, designers, project managers, and marketing teams throughout the migration. Clear communication and shared planning help ensure SEO requirements are understood, implemented, and checked at every stage.
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Tailored Strategies

No two migrations are the same. We build a strategy around your website, technology, objectives, and specific migration requirements, whether you're changing CMS, redesigning, changing domains, or consolidating sites.
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Data-Driven Decisions

We establish clear performance benchmarks before migration and use data throughout the project to measure impact and guide decisions. That means your migration is managed using evidence, not assumptions.
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Support Beyond Launch

Going live isn't the end of the migration. We continue monitoring rankings, traffic, crawlability, and indexation after launch, helping resolve issues quickly and identify opportunities to strengthen your organic performance over the long term.
Specialist SEO Expertise
A migration touches the technical foundations your rankings depend on. Our experienced SEO team manages those changes deliberately, protecting your traffic and revenue throughout the transition.
SEO at the Centre
rocket icon
We don't treat SEO as an afterthought. From planning and development through to launch and monitoring, we make sure SEO is built into the migration so you can protect existing performance and create opportunities for future growth.
Collaborative Delivery
collaboritive goal icon
We work closely with your developers, designers, project managers, and marketing teams throughout the migration. Clear communication and shared planning help ensure SEO requirements are understood, implemented, and checked at every stage.
Tailored Strategies
web page icon
No two migrations are the same. We build a strategy around your website, technology, objectives, and specific migration requirements, whether you're changing CMS, redesigning, changing domains, or consolidating sites.
Data-Driven Decisions
chart icon
We establish clear performance benchmarks before migration and use data throughout the project to measure impact and guide decisions. That means your migration is managed using evidence, not assumptions.
Support Beyond Launch
supporticon
Going live isn't the end of the migration. We continue monitoring rankings, traffic, crawlability, and indexation after launch, helping resolve issues quickly and identify opportunities to strengthen your organic performance over the long term.

Meet the SEO Team

Meet the rest of the team

Get Professional SEO Migration Support

Planning a website redesign, CMS migration, domain change, or another type of website migration? Bringing an SEO specialist into the project from the beginning can protect your existing search performance and create a stronger foundation for future organic growth.

Contact our friendly team today to discuss how we can help your website migration run as smoothly as possible.

Book a Free Consultation

FAQs

What is an SEO migration?

An SEO migration is the process of managing the search engine optimisation considerations involved in a significant website change, ranging from a full redesign to site consolidation.

The aim is to preserve existing rankings, traffic, and SEO authority while ensuring the new website can be understood effectively.

Why is SEO important during a website migration?

A migration can change URLs, content, internal links, site architecture, technical settings, and other factors that influence organic performance. Without proper SEO planning, these changes can result in lost rankings, traffic, and eventually, revenue.

Involving an SEO specialist helps identify risks early and protect the value you've already built.

When should I involve an SEO agency in my website migration?

As early as possible, ideally before development begins. Early SEO involvement allows time to benchmark performance, crawl the existing website, plan URL changes and redirects, identify technical risks, and build SEO requirements into the new website before they become expensive to fix.

What types of website migrations do you support?

We support a wide range of migrations, including website redesigns, CMS and platform migrations, domain changes, URL and site structure changes, site consolidations, subdomain-to-subfolder migrations, international migrations, and hosting or infrastructure changes. We can also support complex projects combining several migration types.

Will my rankings drop after a website migration?

Some short-term fluctuations can occur while search engines recrawl and process the new website. However, careful planning and implementation can significantly reduce the risk of substantial or lasting losses.

We benchmark performance before launch and monitor rankings, traffic, crawlability, and indexation afterwards to identify and address issues quickly.

Do you provide SEO support during the website build?
Yes, we can work alongside your developers, designers, and project team throughout the build to ensure SEO requirements are understood and implemented correctly. This can include reviewing templates, URLs, internal linking, metadata, technical settings, and other elements before launch.
How long does an SEO migration take?

There is no fixed timeframe because every migration is different. A simple website change may require relatively limited support, while a large CMS, domain or international migration can require several months of planning, implementation and post-launch monitoring.

We'll recommend an appropriate level of support based on the scope and complexity of your project.

Can you help with a migration after the website has already launched?
Yes, the sooner migration issues are identified, the more opportunity there is to recover lost performance. We can assess what has changed, identify the underlying SEO issues and develop a prioritised recovery plan to address them.