Cameron Piper, Complete Graphics. Witney, Oxfordshire
“The BYB team have been nothing short of incredible this year. Their dedication and expertise have completely transformed our online presence, with website clicks more than doubling—from 19.3k to an amazing 39.3k!
What’s even more remarkable is how they have helped us break into entirely new areas of business. A year ago, we had virtually no enquiries for our interior services, but now, thanks to their strategic work, this part of our business is thriving.
They have also been instrumental in building momentum for our fire door wrapping service, setting us up for long-term success. We’re so thankful to have a team as talented, driven, and innovative as BYBs SEO team—they have truly made an extraordinary impact.”
Affordable Local SEO Services For Your Business
We can help a wide range of businesses, including:
Trades
Food services
Medical professionals
Legal professionals
Financial services
Property services
Entertainment
Travel & transportation companies
Health & beauty businesses
Automotive services
Home & garden services
In short, if you would like to secure more business from local people, we can help.
Local SEO for Multiple Locations
Local SEO is fairly easy for single location businesses, but once you start managing multiple locations things can go wrong, fast. In addition, updating multiple listings can quickly become time consuming. Therefore, you need a well thought out, robust local SEO strategy with unique landing pages, NAPW consistency and a process for correctly routing user reviews as part of your reputation management.
Outsourcing your local SEO to our team of experts will save you time and money, enabling you to focus on other areas of growing your business.
Google Business Profiles
A Google Business Profile (GBP) is absolutely critical for any business that either:
- Has a physical presence such as a store, office, clinic or garage which people can visit, or
- Operates as a “Service area business” where you visit clients at their location (such as a plumber or electrician)
In fact, of all local citations available, we would hazard a guess that, for most businesses, more than 90% of traffic generated from local citations will originate from your Google Business Profile. However, not all businesses are eligible for one.
Part of our local SEO consultancy service includes:
- Explaining the eligibility requirements
- Claiming your listing (if applicable)
- Optimising your listing so you get the best possible performance
- Ongoing updates (as required)
Local Citation & Directory Listings Management
The term “local citation” basically means any mention of your business online in a local sense. This more often than not, relates to directory listings.
As part of our packages:
- We set up or claim, and optimise listings on high-quality, beneficial directory sites such as:
- Bing Places
- Apple Business Connect
- Yell.com
- Yelp!
- Trip Advisor
- We focus on quality rather than quantity! Some agencies will offer to list you on hundreds of directories. This can actually do more harm than good.
- Ensure NAPW (Name, Address, Phone Number, Website) consistency. This is important to help search engines understand when a listing relates to your business
Reviews
High-quality, independent reviews are another important ranking factor. However, take the wrong approach and your listings could get banned (for example - did you know that while you’re allowed to ask, you’re not allowed to pay for or incentivise GBP reviews).
We help our clients secure customer reviews which contain beneficial language to boost SEO in a natural way, whilst simultaneously adding value to future users and complying with various rules and guidelines.
On-Page Local SEO
Maximising on-page opportunities is something which is often overlooked by many agencies. With over 20 years experience, we’ve learnt how to optimise for location-specific terms which include town and city names, in a natural & ethical way which adds value to users.
This can be especially challenging when you don’t have a physical location in a specific locale, as in an attempt to combat doorway page spam, Google is beginning to favour pages where evidence can be provided of a physical and permanent presence within that town or city.
We do not use “Doorway pages”
Local Business Schema
Whilst technically an “on-page” element, it’s worth us highlighting this specifically. In short, schema is industry standard code which allows site owners to provide meaningful information for search engines in a structured and consistent manner.
Local Business schema and Organisation schema allows us to provide search engines with more information about your business such as your:
- Specific industry (if possible, as not all are defined)
- Full address
- Contact phone number
- Opening Hours
- Social media accounts
- And more
How search engines use this information varies, but for some industries such as restaurants it can be used to provide images for your location along with a guide on price range for example.
A Google Business Profile (GBP) is absolutely critical for any business that either:
- Has a physical presence such as a store, office, clinic or garage which people can visit, or
- Operates as a “Service area business” where you visit clients at their location (such as a plumber or electrician)
In fact, of all local citations available, we would hazard a guess that, for most businesses, more than 90% of traffic generated from local citations will originate from your Google Business Profile. However, not all businesses are eligible for one.
Part of our local SEO consultancy service includes:
- Explaining the eligibility requirements
- Claiming your listing (if applicable)
- Optimising your listing so you get the best possible performance
- Ongoing updates (as required)
The term “local citation” basically means any mention of your business online in a local sense. This more often than not, relates to directory listings.
As part of our packages:
- We set up or claim, and optimise listings on high-quality, beneficial directory sites such as:
- Bing Places
- Apple Business Connect
- Yell.com
- Yelp!
- Trip Advisor
- We focus on quality rather than quantity! Some agencies will offer to list you on hundreds of directories. This can actually do more harm than good.
- Ensure NAPW (Name, Address, Phone Number, Website) consistency. This is important to help search engines understand when a listing relates to your business
High-quality, independent reviews are another important ranking factor. However, take the wrong approach and your listings could get banned (for example - did you know that while you’re allowed to ask, you’re not allowed to pay for or incentivise GBP reviews).
We help our clients secure customer reviews which contain beneficial language to boost SEO in a natural way, whilst simultaneously adding value to future users and complying with various rules and guidelines.
Maximising on-page opportunities is something which is often overlooked by many agencies. With over 20 years experience, we’ve learnt how to optimise for location-specific terms which include town and city names, in a natural & ethical way which adds value to users.
This can be especially challenging when you don’t have a physical location in a specific locale, as in an attempt to combat doorway page spam, Google is beginning to favour pages where evidence can be provided of a physical and permanent presence within that town or city.
We do not use “Doorway pages”
Whilst technically an “on-page” element, it’s worth us highlighting this specifically. In short, schema is industry standard code which allows site owners to provide meaningful information for search engines in a structured and consistent manner.
Local Business schema and Organisation schema allows us to provide search engines with more information about your business such as your:
- Specific industry (if possible, as not all are defined)
- Full address
- Contact phone number
- Opening Hours
- Social media accounts
- And more
How search engines use this information varies, but for some industries such as restaurants it can be used to provide images for your location along with a guide on price range for example.
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As an alternative, you can give us a call directly on 01993 835432
Sarah Smith, ReformIT. Cheltenham, Gloucestershire
“We have been working with Beyond Your Brand for a little while now and the results just speak volumes. We began with the 100 Club for the website and then took up one of their SEO packages too. Best bit of marketing budget ever spent! Their team are knowledgeable, supportive and really care about getting the best results for your business. Highly recommended.”
