SEO Statistics for 2024 (and Onwards).

As we navigate the digital landscape of 2024, understanding the latest SEO trends is crucial for staying competitive. This article delves into the most significant SEO statistics of the year, revealing insights that can shape your strategy and enhance your online presence. From the dominance of Google in driving web traffic to the rising importance of mobile and local searches, these data points highlight the critical factors influencing SEO success in 2024.
Top 8 SEO Statistics You Need to Know:
In 2024, staying ahead in the digital arena requires a keen understanding of the latest SEO trends. This section highlights the top 8 SEO statistics that are shaping the online landscape, offering valuable insights to enhance your strategy and boost your search engine rankings.
- 68% of online activities start with a search engine. (BrightEdge)
- Google Accounts for 91.54% of the Global Search Engine Market. (Semrush)
- SEO generates over 1,000% more traffic than organic social media. (Jumpstart)
- The first five organic results on Google account for 67.60% of all clicks. (BrightEdge).
- 46% of all Google searches are seeking local information. (WebFX).
- In 2024, the top three disruptions in SEO performance are expected from Generative AI, Google E-E-A-T, and automated tools. (AIOSEO)
- 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (BrightEdge).
- As of 2024, 60.67% of website traffic comes from Mobile Devices. (Whatsthebigdata)
AI and SEO statistics.
Artificial Intelligence is revolutionising various industries, and Search Engine Optimization (SEO) is no exception. It is transforming the field of SEO by enhancing the way businesses analyse data, optimise content, and automate tasks. AI technologies, such as machine learning and natural language processing, are being utilised to improve website rankings and increase organic traffic. However, Over-reliance on AI can lead to a lack of human oversight and critical thinking, which could damage brand reputation and lead to loss of potential customers.
- 75.7% of marketers are now using AI tools for work. (Authority Hacker)
- 69% of marketers are using ChatGPT. (Authority Hacker)
- 71% of marketers use AI tools for content ideation, 70% use AI tools to assist with brainstorming content development, and 40% use AI tools to create overall strategies. (Siege Media)
- From a survey of 3,812 digital marketers, 85.1% are using AI for article writing. (Authority Hacker)
- 65.8% of people think AI content is equal to or better than human writing. (Authority Hacker)
- 32.9% of businesses have already replaced some human tasks with AI solutions. (Authority Hacker)
- Only 30.1% of Marketers think AI will negatively impact search traffic in 5 years. (Authority Hacker)
- 63% of AI adopters cite inaccuracies in AI content as a major challenge. (Authority Hacker)
- 57.2% of marketers considered replacing their internal or external resources with AI. (Superpath)
- 48% of the most widely used news websites across ten countries were blocking OpenAI’s crawlers. 24% were blocking Google’s AI crawler. (Reuters Institute)
- Since the release of ChatGPT, there has been a 33% decrease in writing jobs. (Bloomberry)
Local SEO Statistics
In today's digital landscape, local SEO has become a vital tool for businesses aiming to enhance their online presence and attract customers who are nearby. Here are some key facts surrounding this topic.
- 46% of all Google searches have local intent (SEO Tribunal).
- 42% of consumers regularly read online reviews when browsing for local businesses. (Brightlocal)
- 75% of clients feel more positive about using a local business after reading a positive review about it. (Brightlocal)
- People are 70% more likely to visit local businesses with complete Business Profiles. (Google)
- 78% of local mobile searches lead to offline purchases. (SEO.AI)
- Clients are 2.7 times more likely to consider a company reputable if it has a complete Business Profile on Google Maps and Search. (Google)
SEO industry statistics
In the fast-paced world of digital marketing, staying informed about the latest SEO industry statistics is crucial for maintaining a competitive edge. Here are some of the top informative facts surrounding this topic.
- About 94% plan to boost their digital marketing funds in 2024. (illumination marketing)
- 74% of business owners pay attention to an SEO company’s reputation before hiring one. (Backlinko)
- Nearly 57% of companies plan to start investing more in video content in 2024. (Wistia)
- 48.9% of SEO professionals expect budget increases in 2024. (illumination marketing).
- The following are the worldwide statistics on all platforms as of February 2024: Google – 91.62% Bing – 3.31% (proceed initiative).
Don't let your competitors outpace you in this digital landscape. Contact us today on 01993 835432 for a chat and discover how our SEO services can transform your online presence.
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SEO Statistics for 2024 (and Onwards).