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Social Responsibility - A Choice or an Obligation

Written by Paul Coombes on .

What is Social Responsibility?

The theory is that whether you are an individual or a business, you have an obligation to act in a manner that benefits society. The International Organization for Standardization (ISO) emphasizes that a business's ability to maintain a balance between pursuing economic performance and adhering to societal and environmental issues is a critical factor in operating efficiently and effectively. 

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What we believe

Beyond Your Brand was started by two people who believed from the offset, that social responsibility was an obligation. It was at the heart of the very first discussions when deciding on how the business would be structured, and the vision for the future growth of the company. We decided that, from Day 1, we would devote some of our resources towards trying to make the world a better place. We knew that although this presented challenges, if we started as we meant to go on, then we would grow the business into something we would be very proud of. So, while we were busy organising the company, creating logos and websites, setting up bank accounts and getting our first paying clients, we started devoting some of our time to assisting a small, but highly impactful charity.

In the same way that businesses compete in this digital age, charities compete for attention and charitable donations from individuals and organisations prepared to give something to people who may be less fortunate than themselves and others. This means making the most of Google Ad Grants and social media platforms, ensuring that a website is optimised to reach the target audiences, and just as importantly, that all the key metrics are being monitored for their effectiveness.

What we did

Amongst a number of fundraising events in which we participate, we are proud to continue to support a wonderful charity, The African Children’s Fund who help make a real difference to children born into poverty across Kenya, Tanzania, Uganda and Zimbabwe. When you hear of all the difficulties that these children face, it makes it an easy decision for us to do what we can to support the amazing people who work tirelessly to improve the standard of life in areas severely affected by poverty. Utilising our experience in managing Google Ad Grantsmanaging Google Ad Grants, SEO and various analytical tools, we have helped increase the traffic to their site and gain valuable insight into the effectiveness of their campaigns. Are we saving the world? No. But we are doing our bit to make it a better place.

What do you get?

We never set out with the objective of gaining anything from doing this, but it never fails to amaze us how valued we are for the support we give. We have been very kindly introduced to several new opportunities, directly as a result of the wonderful people at The African Children’s Fund talking about us. We also feel like, in our own small way, we are taking our Social Responsibility seriously to the point it has already become part of our company’s DNA. As we grow, we will continue to invest in supporting those people that bring about positive change to society, whether it is locally or even in countries we may never be fortunate enough to visit. Every member of our team will be given opportunities and encouraged to contribute, and if we all do our bit, the world will be a better place to live for so many people.

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