Content Marketing Agency

SEO Copywriting and Website Content That Attracts the Right Customers

Content marketing; articles, blog posts, social posts, videos and more, all help your brand stay relevant and engaging to your target audience, building trust and credibility over time and driving profitable customer action.

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SEO Copywriting & Website Content Writing

Content marketing can take many forms, from website copy and landing pages to articles that help potential customers understand your services. For BYB, the focus is on creating useful, search-led content that supports your website and wider marketing goals.

Whether you are launching a new website, updating outdated pages or struggling to find the time to write, we can help with:

Website Copywriting

Clear, persuasive homepage, service and landing page copy that explains your offering and encourages enquiries.

SEO Content Writing

Search-focused website content and articles informed by keyword research and what your audience wants to know.

Content Optimisation

Improvements to existing pages to strengthen messaging, readability, relevance and calls to action.

Content Strategy

Research and planning to establish which content your website needs and what each page should achieve.

We work with you to understand your goals and what sets you apart, so the finished content sounds like your business rather than a generic template.

Content Strategy Built Around Your Business

Effective website content starts with understanding what your business needs to achieve and what your customers need to know before they get in touch.

Before writing, we look at your existing website and your target audience to identify where content can make a difference.

Content Audits & Opportunity Analysis

Where required, we review your existing website to identify:

Pages that are outdated, unclear or underperforming.
Important services or topics that are missing.
Gaps in your content compared with competing websites.
Opportunities to improve messaging, structure and calls to action.

This helps us prioritise the pages and improvements most relevant to your business.

Keyword Research & Search Intent

We use keyword research to understand what potential customers are looking for and what they need from your website at different stages of their decision.

That might mean answering questions people are researching, explaining how your service compares with alternatives, or providing the information someone needs to make an enquiry.

We use these insights to plan relevant pages, structure content around your customers' needs and identify opportunities to improve organic search visibility.

As part of our wider SEO services, content planning works alongside technical SEO and on-page optimisation to support your website's organic performance.

Website Content & Copywriting Services

From individual pages to ongoing content support, we create copy that reflects your business, meets your customers' needs and supports your marketing objectives.

Website Copywriting

We write and rewrite website content that communicates your services clearly and gives visitors a reason to take the next step.

Homepage and service page copy.
Full website rewrites and new website content.
New landing pages designed to support enquiries and conversions.

Landing Pages & Campaign Copy

We create focused copy to support your digital marketing campaigns and give potential customers a clear next step.

PPC landing pages.
Campaign messaging and promotional copy.
Calls to action and supporting website content.

Existing Content Optimisation

If your website already has content, we can help you get more from it.

We review and improve existing pages to strengthen their structure, clarify your messaging, improve readability, and better align content with search behaviour and conversion goals.

We can also help establish a consistent tone of voice across your website, so your content reflects your business wherever customers encounter it.

Content Challenges We Help You Solve

Whether you need help creating content from scratch or want to get more from your existing website, we tailor our approach to your business, your resources, and your goals.

Don't Have Time To Write Your Website Content?

Running a business leaves little time for researching, writing and maintaining website content. We take the work off your plate, creating clear, professional copy that reflects your business and gives customers the information they need.

We can take care of:

Research and content planning
Page structure and messaging
Website copywriting and SEO content creation
On-page optimisation
Draft reviews and refinements

You provide the insight into your business. We handle the research and writing, keeping the process straightforward while you focus on running your business.

woman celebrates looking at content on phone

Want To Get More from Your Existing Website Content?

If your website content feels outdated, generic, or isn't generating the enquiries you expect, we can help identify what's holding it back and where improvements could make a difference.

We focus on:

Clearer Positioning: Communicating what makes your business and services different.
Stronger Messaging: Organising information so visitors quickly understand what you offer.
More Effective Calls to Action: Helping visitors understand what to do next.
Improved Readability & Structure: Making your pages easier to navigate and understand.
Better Search Relevance: Aligning content with what potential customers are looking for.

The result is website content that better reflects the quality of your business, supports your SEO objectives, and gives potential customers a clearer reason to get in touch.

How Our Content Writing Process Works

We follow a structured process to make sure your content is relevant to your business, aligned with your objectives, and ready to use.

Discovery & Understanding

We start with a short questionnaire to learn about your business, services, audience, and goals.

Content Audit (If Required)

We review your existing content to identify gaps, weaknesses, and opportunities for improvement.

Keyword & Intent Mapping

We research relevant search terms and establish what potential customers are looking for, helping us prioritise the right pages and topics.

Strategy & Structure

We agree on the content priorities, page structure, and messaging hierarchy, so each page has a clear purpose within the wider website.

Content Creation

We write website copy and other agreed content, combining relevant research with customer-focused messaging and SEO best practice.

Review & Refinement

We share drafts for your feedback and refine the content before it goes live, making sure it accurately reflects your business and meets the agreed objectives.

Ongoing Optimisation

Where ongoing support is agreed, we review content performance and identify opportunities to improve visibility, engagement, and conversions over time.

Content That Delivers
Measurable Results

Good content should do more than fill a page; it should help potential customers understand your services and take the next step. Our approach combines customer-focused messaging with SEO research and conversion-led page structure. The following examples demonstrate how we put that into practice.

Improving Website Copy for GasWise Plumbing & Heating’s Local Services

The Challenge: GasWise Plumbing & Heating was underperforming for local searches such as "boiler repair Banbury", limiting its visibility to potential customers in nearby areas.

Our Approach: Following a website audit, Beyond Your Brand developed a local SEO strategy that included creating service-area pages targeting key towns and relevant search terms.

The Results: The new pages helped improve GasWise's relevance for local searches, contributing to a 58% increase in clicks on location-related terms and supporting its visibility across Banbury and surrounding areas.

See How We Can Improve Your Website Content

Whether you need new website copy or want to improve existing pages, we can help you identify opportunities and turn them into a practical content plan.

Let’s Get Started

Why Choose Beyond Your Brand?

We help businesses turn their website content into a practical marketing asset, combining clear copywriting with the research and planning needed to support your wider objectives.

Content That Reflects Your Business

We take the time to understand your services, customers and differentiators, creating copy that communicates what makes your business worth choosing.

SEO & Conversion Expertise

Our content is informed by keyword research, search behaviour, and your customers' needs. We consider both how people find your website and what they need to take the next step.

Practical, Transparent Support

From individual page rewrites to ongoing content creation, we agree the scope of work with you and provide clear guidance on what is needed, how it will be delivered and what it will cost.

Local Knowledge, UK-Wide Support

Based in Witney, Beyond Your Brand works with local businesses and clients across the UK. We combine an understanding of the local business landscape with digital marketing experience across a range of industries.

How Much Does Website Copywriting Cost?

We charge £70 per hour plus VAT for website copywriting. As a guide, we typically allow around two hours for writing and refining an individual page within an agreed content plan.

This provides a starting point for straightforward page-writing projects. The time required will depend on the length, complexity and research needs of the content.

Content audits, keyword research and wider content strategy are scoped according to the requirements of your project, with costs agreed before work begins.

Additional Digital Marketing Services

Your website content works alongside the wider digital marketing activity that helps customers find your business and take action.

At Beyond Your Brand, we provide website design, technical SEO and PPC services to support your online presence.

Website Design

We design and build professional pay-monthly websites that are easy to navigate, visually engaging and tailored to reflect your brand.

Our approach combines creative design with practical functionality, ensuring your website not only looks great but works hard for your business.

Explore Pay Monthly Websites

Pay-Per-Click Advertising

PPC can complement your organic content by helping your business reach people actively searching for your products or services.

We manage targeted campaigns and support them with relevant ad copy and landing pages designed to encourage enquiries.

Explore PPC Services

Technical SEO & SEO Services

Content is one part of organic search performance. Our SEO team also works on the technical foundations of your website, helping search engines understand and index your pages.

From technical SEO audits and site improvements to on-page optimisation and keyword research, we help businesses address the wider factors affecting search visibility.

Explore SEO Services

Turn Your Website Into a Powerful Marketing Tool Today

Whether you need to refresh outdated copy or develop a long-term content strategy, we're here to help.

By combining strategic planning, SEO expertise, and engaging copywriting, we create content that attracts the right audience and generates more enquiries for your business. Simply fill out the contact form below or give us a call on 01993 835432 to get started.

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Where to Find Us

01993 835432

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FAQs

What does a content marketing agency do?

A content marketing agency helps businesses plan and create content that attracts relevant audiences, communicates their services, and supports marketing goals.

At Beyond Your Brand, we focus on SEO copywriting, website content, landing pages, and content strategy to help businesses improve search visibility and generate enquiries.

What's the difference between content marketing and SEO copywriting?

Content marketing covers the planning and creation of content to attract and engage potential customers. SEO copywriting focuses on creating website copy that meets customer needs while aligning with relevant search terms and search intent. The two can work together to help your website reach and convert the right audience.

Who is your content writing service suitable for?

Our service is suitable for businesses that need professional website copy, want to improve existing pages or need ongoing SEO content support. It's particularly useful for business owners who lack the time or resources to produce effective content in-house.

How much do your content writing services cost?

Our copywriting is charged at £70 per hour plus VAT. We typically allow around two hours for an individual page within an agreed content plan. The time required will depend on the complexity of the content. Content audits, keyword research, and wider strategy work may be scoped separately, depending on the project.

Can you improve existing website content?

Yes, we can review your existing pages, identify opportunities to improve clarity, structure, and search relevance, and rewrite or refine the content to better reflect your business and customers' needs.

Do you write SEO-friendly content?

Yes, we use keyword research, search intent, and relevant page structure to create content that is useful to readers and aligned with SEO best practices. Our focus is on natural and relevant content rather than simply adding keywords.

Can you help my content appear in Google AI Overviews and AI search results?

We can help create clear, relevant content that supports your website's visibility in traditional search results and AI-powered search experiences. This includes answering relevant customer questions, using descriptive headings, and structuring information clearly.

However, no agency can absolutely guarantee that a page will appear in Google AI Overviews or be cited by an AI tool.

How much input do I need to provide?

We aim to keep the process straightforward. We'll typically ask you to complete a short questionnaire, which takes around 10 to 20 minutes, covering your business, services, target customers, differentiators, and website goals.

We'll then handle the agreed research and writing, using any existing materials you provide. You'll have the opportunity to review and refine the content before it goes live.

Will the content match my brand voice?

Yes, we take time to understand your business, audience and preferred tone of voice so the finished content reflects your brand and communicates consistently across your website.

What if I already have existing content or materials?

You can share brochures, service lists, previous website copy and other relevant materials. We'll use these to inform the content and make sure it reflects your services and experience.

Do you offer ongoing content support?

Yes, we can provide ongoing support with SEO content writing, website page updates, landing pages, and content optimisation. The scope can be agreed around your business objectives and wider SEO activity.

Content Marketing Agency

SEO Copywriting & Website Content Writing