How Much Does SEO Cost?
Search Engine Optimisation - or SEO for short - is a widely used term when discussing websites, and successful SEO is a large contributing factor to the overall visibility and success of a website. However, good SEO comes at a cost; but what are the contributing factors that make up those costs?
The Key Elements of SEO Expenses
Before we cover the main elements of optimisation expenses, it is important to reiterate the importance of SEO itself. SEO is a set of practices and techniques aimed at improving a website's visibility on search engines like Google. The main goal is to enhance a website’s ranking in the search engine results pages (SERPs) for relevant and targeted keywords. By optimising various elements inside and outside of a website, search engines will understand the content and purpose of that site, helping to increase its ranking on the results page.
Due to there being a number of elements that make up SEO, it is no surprise that some mandatory costs correlate to the degree of success that a website has. Investing in good quality SEO is a wise step for many websites and business owners alike. Why might someone spend more on SEO than others, and what successes does this bring? Let’s have a look at the key expense elements;
Understanding your business goals, and how SEO is involved with these, is a large contributing factor when understanding the costs of the SEO you need. Companies with more ambitious goals or those targeting competitive keywords may require more extensive SEO efforts, leading to higher costs. If it’s helping you reach your goals, you’ll be glad you invested in it.
Competitiveness Within the Industry
Every business wants to be better than their competition but to actually be better may involve investing more in optimisation. The level of competition in your industry can impact the resources needed to outrank competitors; highly competitive markets often require more comprehensive and, consequently, more costly SEO strategies. In the long run, this may be a small price to pay if you outrank your competitors - a price worth paying indeed.
Scope of Work
It’s important to plan the scope of the services you may require. The extent of these services, such as on-page optimisation, content creation, link building, technical SEO, and ongoing maintenance influences the overall cost. Understanding the scope early on can help plan for any ongoing costs that could arise.
Current State of the Website
Consider the current state of the website you’ve got, if you already have one (if not, maybe we could change that?). Websites that are outdated or poorly maintained/optimised may require significantly more effort to optimise, leading to greater costs. Read about the importance of having a good website in our dedicated article “What Makes a Bad Website”.
Quality and Quantity of Content
Creating high-quality, engaging, and relevant content is a crucial aspect of SEO. Search engines such as Google love useful, informative content, so it is important to create quality content regularly. Costs may increase based on the volume and quality of content needed for your website, but these costs are wise investments in the long-term when gaining more of an online audience. Knowing what content to create is also crucial, so research into relevant content that appeals to the search intent of your target audience is key.
The selection of keywords for optimisation plays a role in determining costs; targeting highly competitive keywords often requires more resources compared to long-tail (specific/longer) or niche keywords. Specialists such as ourselves offer insightful keyword strategies which we recommend carrying out before signing up for any SEO (with us or any agency) as it analyses existing performance and provides a starting point and strategy for when you do start your SEO efforts. This SEO/Keyword Strategy is certainly a cost that is worth considering. It is also important to note that keywords should not be “stuffed” - as explained in our article entitled “How to Check for Keyword Stuffing”.
Understanding the scale that your business works on is important when considering SEO costs. Local, national, and international scales affect the complexity of optimisation needed; as expected, local is the cheapest scale, and international is more expensive. As your business grows, this may be something you reassess over time.
Managing Your Own SEO vs Hiring an External Agency; What’s Best to Do?
There are two options for SEO within your business; managing it internally, or outsourcing to an external agency. Managing SEO in-house may require salaries for specialised staff since you need a good knowledge of SEO for it to be successful and bring in the right target audiences.
On the other hand, hiring an external agency involves service fees, but take heart knowing that the SEO standards will be of good quality, as long as you approach the right agencies - do your research and look for success stories that arise from digital marketing agencies. It is worth considering that quality is often worth the slightly higher costs and hiring an agency could take the stress away from you. SEO needs to be maintained over time, and it can often take a little while for results to show, so patience is needed regardless of who manages it.
Why Is SEO So Important for Your Business Website?
We can’t stress enough how important SEO is for success on business websites; it is one of the biggest contributing factors to being seen on search engines. Discover more about why we consider SEO a no-brainer.
We’ll keep the benefits of carrying out SEO brief as they’ve been touched upon throughout the article;
- Increased visibility and traffic from the right audiences
- Credibility and trust in your business field
- Higher conversion rates
- Competitive advantages over those around you
- Optimises your content for web and mobile users
- Maximises PPC (pay-per-click) campaigns
Are You Looking for Someone to Manage Your SEO for You?
Here at Beyond Your Brand, we are experts in the SEO industry. We take great pride in delivering successful SEO strategies for our clients, helping their websites get the online recognition they deserve. If you’re looking for someone to manage your SEO, look no further; get in contact with us today.