Technical SEO Agency

If you're asking “why has my website traffic dropped?”, there isn't always an obvious answer. Rankings can fall because of technical issues that have built up over time, problems introduced during a website change, or warnings that have never been properly resolved.

What we check:

• Search Console warnings
  Errors reported by Google are reviewed and explained in terms of what they mean for your website and visibility.
• Broken links
  Links leading to pages that no longer exist are identified, along with where they need to be fixed or redirected.
• Redirect chains
  URLs passing through multiple redirects are identified, as these can create unnecessary delays and weaken the path between old and current pages.
• Duplicate content
  Pages with the same or very similar content are reviewed to make sure Google can understand which version should rank.
• Prioritisation
  Each issue is assessed by its likely impact, putting the most important fixes first.

You get a clear diagnosis and practical priority order, so your budget can focus on the fixes most likely to improve visibility and generate more enquiries or sales.

You can spend time and money creating a strong service or product page, only to find that it isn't appearing in Google at all. Or maybe multiple pages are targeting similar searches and competing with each other. The problem may have nothing to do with the quality of the content. Technical signals can prevent Google from finding, indexing, or choosing the right version of a page, leaving valuable content effectively invisible.

What we check:

• Page indexing
  Which pages Google has included in its results, which it hasn't, and the reasons why.
• Noindex tags
  Pages that have accidentally been told not to appear in search, particularly after a redesign or site change.
• Robots.txt
  Whether this file is preventing Google from accessing important areas of the website.
• XML sitemaps
  Whether your sitemap contains the right pages and gives Google an accurate picture of the site.
• Canonical tags
  Canonical tag issues that could prevent Google from being directed towards the preferred version when similar URLs exist.
• Orphan pages
  Important pages that aren't linked to elsewhere on the site, making them harder for Google to discover.

This helps ensure important pages can be found, understood, and indexed by Google, giving the content you've invested in a stronger opportunity to generate visibility and enquiries.

As websites grow, their structure can become harder to navigate. Important service or product pages may end up several clicks from the homepage, while new sections are added without a clear connection to the rest of the site. This can be frustrating for visitors and makes it harder for search engines to understand which pages are most important.

What we check:

• Site structure
  How pages are organised and whether important pages are easy to reach from the homepage and wider site.
• Internal linking
  Links between relevant pages that help visitors and Google discover the content that matters most.
• URL structure
  Clear, logical web addresses that reflect the site's organisation and make pages easier to understand
• Navigation
  Menus and pathways that help visitors find the information, products or services they need quickly.

The result is a clearer site structure that helps visitors find what they need and gives your most valuable pages a stronger path to visibility and conversions.

A slow website affects more than a PageSpeed Insights score. On mobile, every extra second can make it harder for someone to stay on the page, find what they need or complete an enquiry. The challenge is knowing which issues are actually responsible for the slowdown and which fixes should take priority.

What we check:

• Core Web Vitals
  Google's measures of loading speed, responsiveness, and visual stability, showing where the page experience needs improvement.
• Images
  File sizes, dimensions, and formats that could be creating unnecessary loading time.
• Plugins and apps
  WordPress plugins, Shopify apps and third-party scripts that add weight or delay page loading.
• Code
  JavaScript and CSS that could be reduced or loaded more efficiently to help pages render faster.
• PageSpeed Insights results
  Turning technical scores and recommendations into a clear, prioritised list of practical fixes.

Addressing the right issues can make pages faster to load, improve the mobile experience and reduce the number of visitors leaving before they enquire or buy.

Some competitors have search listings that show more useful information, such as product prices, availability, product review stars, or business details, while yours appears as a plain result. Structured data helps Google understand what your pages and business represent, although Google decides whether eligible enhanced features appear in search.

What we check:

• Local Business schema
  Providing Google with clear information about your business, including its name, address, opening hours, and service area.
• Organisation schema
  Helping establish your business identity, logo and associated social profiles.
• Service schema
  Describing the services offered on relevant pages so Google can better understand what each page represents.
• Product schema
  Providing information such as prices, availability and reviews for eligible e-commerce products.
• Rich result testing
  Checking that structured data is correctly implemented and eligible for relevant search features using Google's testing tools.

Correctly implemented structured data gives Google clearer information about your business and content, giving your pages the best chance of standing out in search results.

A website can function perfectly well on paper while still creating unnecessary difficulty for the people using it. Small mobile controls, unclear headings, missing image descriptions, or poorly structured pages can make information harder to access and understand. These issues also affect how search engines interpret the content, so accessibility and technical SEO often overlap.

What we check:

• Mobile usability
  Buttons, text, and page layouts that make the site difficult to use on smaller screens.
• Alt text
  Useful image descriptions that support screen reader users and help Google understand relevant images.
• Heading hierarchy
  Clear, consistent headings that show how the content on each page is structured.
• Semantic HTML
  Appropriate page elements that help assistive technology and search engines interpret the content correctly.
• Accessibility review
  Common accessibility issues reviewed against WCAG guidelines as a benchmark, without treating the review as a guarantee of compliance.

Improving these areas can make the site easier to use and the content easier for search engines to understand.

Getting visitors to your website is only part of the job. If people are landing on important pages but leaving without enquiring, calling or buying, something in the journey may be getting in the way. The first step is understanding where that happens and whether the data is giving you a reliable picture of what visitors actually do.

What we check:

• Conversion tracking
  Making sure GA4 accurately records enquiries, calls, form submissions and sales, so decisions are based on reliable data.
• User journeys
  Looking at how visitors move from their landing page towards an enquiry or purchase, and where they drop off.
• Calls to action
  Checking that key pages give visitors a clear and visible next step.
• Forms and checkout
  Identifying unnecessary fields or other friction that could prevent someone from completing an enquiry or purchase.
• Trust signals
  Reviewing whether testimonials, case studies and accreditations appear where visitors are deciding whether to get in touch.
• Testing
  Comparing changes against the existing version to establish which improvements actually increase conversions.

Better visibility only matters if visitors go on to enquire or buy. Fixing these issues can help turn more of your existing website traffic into enquiries or sales, without relying on new rankings.