eCommerce SEO: Turn Searches Into Sales Today

Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process, we take a look at a wide range of factors, including:

• Performing a Technical Audit
• Competitor Analysis
• Content Gap Analysis
• Keyword Research
• SWOT Analysis
• Benchmarking Existing Performance

Ensuring the technical aspects of your website are sound is like guaranteeing a building has solid foundations. Our standalone technical audits look at aspects including:

• Automated, regular health checks and fixes
• Reviewing and optimising site structure and hierarchy
• Crawlibility and indexation issues
• Semantic XHTML and heading structures
• Accessibility Improvements
• Image optimisation
• Schema markup implementation

Speed matters, not just for SEO, but for user experience and conversions. Did you know Walmart found that for every 1-second improvement in page load time, conversions increased by 2%?

We make sure your online store loads fast and meets Google’s Core Web Vitals standards by:

• Finding and fixing anything that slows your site down
• Loading images and content only when needed
• Streamlining fonts, CSS, JavaScript, and other assets
• Reducing server delays and improving caching
• Optimising mobile loading speed and overall performance

Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process, we take a look at a wide range of factors, including:

• Targeting the right keywords for each category
• Writing user-friendly, SEO-focused copy
• Improving internal linking and navigation
• Adding schema markup and structured data
• Preventing duplicate or thin content

Your product pages are where search intent meets buying decisions. We optimise every element to ensure your products not only rank, but convert. Our product page optimisation includes:

• Crafting unique, keyword-rich product descriptions
• Optimising titles, meta descriptions, and headers for SEO
• Improving product image SEO and alt tags
• Enhancing internal linking from category and related products
• Implementing structured data for price, availability, and reviews
• Reducing duplicate content and improving crawl efficiency

A strong content strategy turns your store into a search engine magnet. From blog content to buying guides, we create assets that attract traffic, build authority, and support the buyer journey. Our ecommerce content strategy includes:

• Keyword and topic research based on buyer intent
• Creating blog posts, FAQs, buyer's guides, and evergreen landing pages
• Optimising content to support product and category SEO
• Building internal links to strengthen key pages
• Planning seasonal or promotional content campaigns
• Aligning content with user search behaviour and funnel stages

A fully optimised Google Merchant Centre listing and profile is essential for getting your products seen, in both paid Shopping ads and free listings. We ensure your feed is clean, compliant, and conversion-ready. Our service includes:

• Full Merchant Centre account setup and configuration
• Product feed creation, validation, and troubleshooting
• Optimising titles, descriptions, GTINs, and product categories
• Setting up shipping, tax, and returns policies correctly
• Diagnosing and fixing feed errors and disapprovals
• Enabling free listings and maximising visibility across surfaces

Driving traffic is only half the battle; turning that traffic into sales is where UX and CRO come in. We optimise your store’s design, layout, and user journey to reduce friction and increase conversions. Our process includes:

• Analysing user behaviour with heatmaps and session recordings
• Streamlining navigation and site structure for better flow
• Improving mobile usability and checkout experience
• Enhancing calls-to-action and product page design
• Reducing bounce and abandonment with UX best practices
• Running A/B tests on key pages to maximise performance

Authoritative backlinks are still one of the most powerful ranking factors in ecommerce SEO. We focus on quality over quantity, earning links that drive both trust and traffic. Our link-building & outreach process includes:

• Competitor backlink analysis to find key opportunities
• Targeted outreach to niche-relevant blogs and publications
• Earning backlinks through digital PR and content promotion
• Creating link-worthy assets like buying guides and data insights
• Securing product mentions and reviews on high-authority sites

Selling across borders? International SEO ensures your store ranks in the right countries, languages, and search engines, without confusing Google or your customers. We help ecommerce brands expand globally with:

• Country and language targeting via hreflang implementation
• Optimising for international search intent and buyer behaviour
• Structuring subfolders, subdomains, or ccTLDs correctly
• Managing multi-currency, multi-language product content
• Technical setup to avoid duplicate content and geo-conflicts
• Aligning metadata and schema for international visibility