Website SEO
to raise awareness of your cause, increase donations, provide support, etc
Local SEO
eCommerce SEO
Website creation & hosting
Google Ad Grant Management
Social media advertising campaigns
SEO Audits for Charities
Our SEO audits enable us to:
- Identify key technical issues
- Identify any key user-experience areas for improvement
- Researching highly targeted user searches which relate specifically to your cause and goals - such as “how to donate to a cancer charity”, “Fundraising ideas”, “How to leave a gift in your Will”
- Benchmark your site against competitors
- Uncover new opportunities for growth
Once the audit has been completed, we’ll agree on the right SEO package for you which aligns with your needs, goals, budget, and any time requirements.
On-Page SEO
On-page SEO involves optimising the content and structure of your website’s pages. Key actions include:
- Creating clear, engaging content supports your messaging
- Optimising meta titles and meta descriptions to maximise CTRs (click-through rates)
- Semantically structuring content to aid understanding and ease of use by users, and search engines
- Adding image alt text for accessibility
- Improving internal linking to improve user experience and dwell times
- Ensuring site structure and navigation is optimised to maximise user experience
Technical SEO
Technical improvements can be both on-page and off-page at server level. A solid technical foundation ensures that search engines can easily crawl and index your website. Important elements include:
- Fast loading speeds
- Mobile-friendly, “responsive” designs which ensure your site is usable on any device
- Fixing broken links and any code errors
- Following all technical best-practices which change over time!
As part of our SEO services, we perform regular technical audits to identify and resolve any issues to keep your overall site health quality high.
Off-Page SEO
Off-page SEO focuses on building your website’s authority and reputation online. This is an area where it’s very important to know that your SEO agency is working ethically and in accordance with best practices.
- We do not buy backlinks
- We do not take part in link farms, etc.
- We do not take part in guest blogging for the purposes of acquiring backlinks (There are situations where guest blogging can be useful, and we can happily advise on those.)
- We rarely run backlink building campaigns, as whilst these can be useful when done correctly, we typically find the time required doesn’t provide a worthwhile ROI for charities.
Instead, we focus on creating high-quality, informative, authoritative content which attracts backlinks naturally. Whilst this approach can take longer, the ROI and stability of the results speaks for itself.
Analytics & Reporting
We understand how vital it is for charities to demonstrate the impact of every pound spent - especially when it comes to marketing. Therefore, we provide the following to ensure your team can easily track performance, understand what’s working, and make informed decisions:
- Monthly reporting meetings (face-to-face via video)
- Quarterly reports
Data is normally collected using an array of tools including Google Search Console (GSC). Google Analytics 4 (GA4) and Ahrefs, plus we can often look at other insights if you have your own custom reporting tools.
With our clear, transparent and honest reporting, we help you keep all key stakeholders in the loop with meaningful data that evidences ROI and supports long-term growth.
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process we take a look at a wide range of factors including:
- Performing a Technical Audit
- Competitor Analysis
- Content Gap Analysis
- Keyword Research
- SWOT Analysis
- Benchmarking Existing Performance
- And more
Ensuring the technical aspects of your website are sound is like ensuring a building has solid foundations. Our technical audits look at aspects including:
- Automated, regular health checks and fixes
- Reviewing and optimising site structure and hierarchy
- Semantic XHTML and heading structures
- Accessibility Improvements
- Image optimisation
- Schema markup implementation
- And more!
There is little point optimising a website, if the user experience (UX) or user interface (UI) is horrendous, as users will simply leave - and fast!
As a result, we’re always looking for ways to enhance the user experience such as:
- Navigation improvements
- Internal linking opportunities
- Addressing any slow pages
- Improving content quality and clarity
- Optimising forms and streamlining processes
- And more
On-page optimisation is the process of improving any aspect which is present on a webpage. However, in most cases it specifically relates to:
- Meta data optimisation
- Heading optimisation
- Improving internal linking
- Improving on-page semantics
- And more
Local SEO is vitally important for businesses whose target audience is typically located within a catchment area of less than 20 miles. Thankfully we’re experts in local SEO and help will perform a number of tasks including:
- Google Business Profile and Bing Places optimisation
- Local directory submissions (Using high quality, value-adding listings only)
- On-page optimisation for local search terms in an authentic, ethical way (We avoid spammy localised landing pages!)
- Managing NAPW (Name, Address, Website, Phone) consistency
- Creating suitable local business schema to attract enhanced snippets
Essential to the success of any SEO campaign is creating high quality, informative content which is helpful for users, and aligns user intent, business goals and the needs of search engines (interestingly, these don’t always align!). Our content strategy work includes:
- Keyword & competitor research to identify opportunities
- Mapping content to user intent & funnel stages
- Topic cluster and pillar page planning
- Identifying underperforming content in need of reoptimisation
- Alignment of content strategy with other marketing activities such as PPC campaigns
- And more
As part of our SEO packages we are able to assist clients with creation and optimisation of a range of pages types - such as service pages, product pages, articles, etc - each of which require different optimisation techniques to obtain the best results possible. Our content creation service involves:
- Competitor research to identify what’s required to outperform existing pages
- Content brief creation
- Writing high-quality, E.E.A.T (Expertise, Experience, Authority, Trust) aligned content
- Structuring content for maximum readability and UX
- Creating visuals where appropriate, such as infographics, charts, etc.
- And more
Monitoring performance is an essential aspect of SEO. We provide clear, transparent reporting - sharing both wins and any potential issues you may need to be aware of, such as algorithm updates or new competitors in the SEO landscape:
- Monthly video meetings with your dedicated SEO manager*
- Quarterly SEO reports
- We actually speak with many of our clients on a weekly basis
- And we’re always on-hand for any questions you may have
* If you’re in Oxford or surrounding areas, you’re welcome to have these in person at our office in Witney.
SEO is only part of the equation. Conversion Rate Optimisation is the process of maximising the value of every possible view, and every click. CRO takes places in various stages such as:
- Optimising metadata to maximise CTRs (Click Through Rates)
- Ensuring the user experience maximises conversion success rates
- Ensuring clear Call(s) to Action (CTA), user-journeys
- Reviewing content for clarity to reduce potential confusion or causes for abandonment
- Ensuring that conversion processes (e.g. completing a web form, or completing a cart/checkout process) are optimal to minimise abandonment rates
We use a range of professional SEO tools to ensure we always have a finger on the pulse of all SEO campaigns. Just some of the tools we use include:
- Google Search Console (GSC) - Enables us to understand how your site is performing in Google prior to uses visiting your website
- Google Analytics 4 (GA4) - Enables us to understand what users are doing once they land on your website
- Ahrefs - A professional tool which which we use to track rankings, monitor competitors, evaluate changing trends, research potential new content opportunities, spot technical health issues and more
- Screaming Frog - In addition to having a great name, this is another tool which enables us to perform some powerful research to help us maximise your results
- And more! - Our SEO consultants regularly use around 10-15 additional tools all designed to help us achieve the very best results for our clients. We’re experts in these SEO tools so you don’t have to be
Local SEO to Boost Charity Shop Sales
According to the Charity Retail Association, an estimated 94.8% of all retail income is generated in-store. With over 22 million UK adults buying goods in Charity Shops, and over 80% of donated goods being dropped off in-store by donors, it can be mission-critical to ensure that each of your branches shows up in the “local map pack” search results, ahead of other charities.
If you have retail stores, a key part of our strategy will be to ensure we optimise each store’s online presence to boost visibility, increase brand awareness, and ultimately drive sales and donations from supporters.
As part of your local SEO strategy we will:
- Setup (if necessary) and optimise your Google Business Profile for each store
- Setup and optimise additional, high-quality listing opportunities such as Bing Places, Apple Business Connect, etc
- Create location specific pages on your main website to help raise awareness of each store to site visitors
