MH Doors

Achieving a 107% year-on-year growth of high quality leads with a tailored, targeted ad campaign on a national scale.

Key Stats:

83% Increase in Engaged Sessions
49% Year-on-Year Decrease in Cost Paid per Lead
107% Year-on-Year Growth of High Quality Leads

Who is MH Doors?

MH Doors is a UK-based company with over 30 years of combined experience in the industrial metal doors industry. They specialise in the manufacture, supply, installation and repair of a wide range of metal doorsets, commercial doorsets and industrial doors with products such as louvred steel doors, security-rated doors, aluminium doors and high-speed doors.

MH Doors serves a diverse clientele including nuclear sites, military bases and schools, offering both supply-only and supply and install services. In addition to this, they also provide a comprehensive service and repair service for various types of industrial doors, offering one-off repairs, emergency call-outs and tailored service plans.

With a strong emphasis on quality, customer service and a wide range of products and services, MH Doors is a trusted partner for businesses and organisations seeking reliable and secure door solutions.

What were their goals, and why did they choose us?

MH Doors wanted to attract a higher volume of leads from their website, with the objective of converting those website visits into quote requests or direct enquiries. They wanted a tailored, targeted ad campaign on a national scale to drive sales and increase brand awareness.

About the journey

MH Doors first partnered with BYB when they signed up to the 100 Club in 2023 for a new website to reflect who they are and what they do. With the launch of the new site, they soon realised the potential impact of paid advertising, promptly launching their PPC journey with us to harness the power of Google Ads for driving sales.

Since then, their campaign has gone from strength to strength, seeing consistent growth in clicks, impressions, and most importantly, leads. This upward trajectory has not only boosted revenue but also enabled MH Doors to invest more in their PPC and ultimately, increase the number of sales, along with ROI.

As a data-driven agency, our primary goal with PPC is always to learn and build a high-performing account that delivers the results that matter. In addition to campaign management, we’ve provided strategic on-page recommendations to enhance both the user experience and search engine performance. This includes tailored guidance on landing page content to ensure alignment with high-volume keywords and ad relevance.

Since partnering with MH Doors, we have grown their Google Ads account considerably by doing the following things:

Carrying out keyword research to determine both the keywords, ad copy and content for the landing pages
Setting up conversion tracking to enable us to see what people are looking for and what they are doing on the website
Optimising the account regularly to keep keywords targeted and ad copies excellent. We are then able to keep on top of what is performing well and make any changes to continue to grow the account
Increasing budget as revenue has increased for MH Doors
Expanding Ad Groups to keep ads targeted and reach more people looking for specific products
Make on-page recommendations about the structure of the landing pages to make the user journey as easy as possible
Have regular meetings with the client to ensure they are happy and to discuss any changes

Client Testimonial

“We chose to use BYB as they had given the best proposal, which was most in line with our goals to drive more traffic and conversions through our website.

A short time after we started working with BYB, it was apparent that they were experienced and professional. Over our time with them, we have seen our website develop and change with insights and recommendations from the BYB team, which has led to a huge increase in traffic and conversions on our website.

We would highly recommend BYB for their forward thinking, transparent reports and for generally being a great company to work with.”

Stats/Evidence of success we can share

By updating the tracked conversion actions to focus on higher quality interactions (ie. clicks for quotes and enquiries), we provided MH Doors with deeper insights into their ad performance and user journeys, enabling us to optimise effectively. This valuable data also enhanced Google’s machine learning, leading to smarter targeting and more efficient budget allocation.

Our efforts have significantly expanded MH Doors’ reach to qualified audiences. We achieved a 62% increase in sessions, with an engagement rate that was 56% higher than the ads they previously ran. This resulted in an 83% boost in engaged sessions, demonstrating substantial growth in both user volume and quality.

Thanks to a significant increase in both website traffic and high-quality conversions, MH Doors has consistently expanded their budget with us, fueling their company's growth through Google Ads.

For help with Pay Per Click Advertising, or any of our other digital marketing services, Contact Us Today.