AEO & GEO Services

AEO & GEO: Optimise for How People Search Today

AI-Powered Search Is Reshaping Visibility. We Help You Stay Ahead.

Appear in Google AI Overviews, voice assistants, ChatGPT responses, and emerging AI platforms, not just traditional search results.

Increase visibility across AI search engines and platforms like Google’s AI
Get cited by answer engines and generative AI tools to enhance visibility
Protect your organic performance as search behaviour shifts

Book a Free AI Search Review

527^%

Year on Year Growth in AI Search Traffic
40^%

Decline in Click Through Rates
800^million

Weekly active Chat GPT users
1.5^billion

Users reached by Google AI Overviews Monthly

View more interesting SEO stats and insights.

Why Are Brands Like Yours Investing in
AI Search Optimisation?

Search behaviour is changing faster than most businesses realise, particularly with the integration of top AI search engines.

AI Overviews, smart assistants, and tools like ChatGPT and Perplexity are reducing traditional click-through rates. At the same time, they are increasing opportunities for brand exposure.

AI Overviews have already reduced Click Through Rates (CTRs) for many top-ranking pages, highlighting the impact of AI models on traditional SEO strategies.

Nearly 60% of Google searches now end without a click
In 2026, traditional search volume could drop significantly

Your customers are still searching. They are just finding answers in more places, often without visiting websites.

AEO and GEO ensure you show up wherever those answers appear.

Understanding AI Search and Answer Engines

What is Answer Engine Optimisation (AEO)?
AEO focuses on optimising content so it directly answers user queries in search engines, earning featured snippets, knowledge panel inclusions, and rich results. This means your business appears in the "answer box" at the top of Google Search results, or gets read aloud by voice assistants like Siri and Google Assistant.

Key benefits include:
- Appearing in Google's featured snippets and AI Overviews
- Being the voice response on smart speakers and voice assistants
- Providing instant answers that build trust with potential customers
- Capturing "zero-click" searches where users get answers without clicking through
This increases visibility even when users do not click.
What is Generative Engine Optimisation (GEO)?
GEO expands AEO principles into the AI era, ensuring your content is not only optimised for traditional search but also for inclusion in AI-generated summaries produced by ChatGPT, Claude, Perplexity, Google's AI Overviews, and other leading AI platforms.

The goal is to:
- Ensure AI answer engines recognise your brand as a trusted, authoritative source
- Get cited and referenced in AI-generated responses
- Maintain visibility as users increasingly bypass traditional search results
- Position your content for the next generation of search behaviour
We help AI systems recognise your site as credible, authoritative and worth citing.

4 Benefits to Investing in AEO & GEO

Establish Visibility Across AI Platforms

Get your brand mentioned, cited and recommended in:

Google AI Overviews
ChatGPT and Perplexity (LLMs) responses
Bing Copilot
Voice assistants like Siri, Alexa and Google Assistant

AI citations build brand familiarity long before a user visits your site.

Capture Zero-Click & Voice Search Opportunities

2
Even when the click does not happen, the impression still matters.

Your content can power:
- Featured snippets are now more frequently generated by AI models, influencing how content is prioritised in search results.
- Spoken voice assistant answers
- Instant AI-generated summaries are reshaping the way users interact with search engines like Google.
This builds trust early in the buying journey, especially when employing tactics that utilise AI-driven insights.
Protect & Strengthen Your Organic Strategy

3
Businesses relying on SEO alone will gradually lose visibility.
Early adopters of AI optimisation gain competitive advantages in platforms like Google’s, particularly as AI models evolve.
- A competitive advantage
- More consistent exposure
- Future-proofed content as AI platforms evolve
Better User Experience On-Site

4
What works for AI also improves human readability:
- Clearer answers
- Stronger structure
- Accessible, well-organised content
Better content leads to more AI citations and more conversions.

Want to discuss how AEO and GEO can support your growth?
Book a free consultation or call 01993 835432 to learn more about AI search engine strategies.

Book Your Free Initial Consultation

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How We Integrate AEO & GEO Into Your SEO Strategy

Content Structuring for AI Visibility
We optimise for how people ask questions and how AI extracts answers.
- Direct, concise responses
- High-quality FAQs
- Lists, tables, and semantic HTML
- Schema markup (FAQ, How-To, Product and more)
- Content written in conversational, natural language is favoured by AI answer engines
Strengthening Expertise Experience Authority & Trust (E-E-A-T)
AI platforms favour authoritative, trustworthy content. We enhance:
- Author credentials
- Real-world experience
- High-quality citations and backlinks
- Clarity, transparency, and helpfulness
Technical AI Search Enhancements
We ensure your content is machine-readable and easily extractable:
- Semantic structure
- Schema implementation
- Accessible, mobile-friendly pages
- Optimisation for long-tail and conversational queries
Ongoing Monitoring Across Search and AI Tools
We track how your content appears across emerging platforms:
- Citations in AI responses
- Featured snippet wins
- Changes in AI Overview visibility
- Voice search performance is increasingly influenced by AI answer engines
- Shifts in user behaviour
Your strategy adapts as the landscape evolves.

Content Structuring for AI Visibility
We optimise for how people ask questions and how AI extracts answers.
- Direct, concise responses
- High-quality FAQs
- Lists, tables, and semantic HTML
- Schema markup (FAQ, How-To, Product and more)
- Content written in conversational, natural language is favoured by AI answer engines
Strengthening Expertise Experience Authority & Trust (E-E-A-T)
AI platforms favour authoritative, trustworthy content. We enhance:
- Author credentials
- Real-world experience
- High-quality citations and backlinks
- Clarity, transparency, and helpfulness
Technical AI Search Enhancements
We ensure your content is machine-readable and easily extractable:
- Semantic structure
- Schema implementation
- Accessible, mobile-friendly pages
- Optimisation for long-tail and conversational queries
Ongoing Monitoring Across Search and AI Tools
We track how your content appears across emerging platforms:
- Citations in AI responses
- Featured snippet wins
- Changes in AI Overview visibility
- Voice search performance is increasingly influenced by AI answer engines
- Shifts in user behaviour
Your strategy adapts as the landscape evolves.

The Beyond Your Brand Approach to AI SEO

What sets us apart is that we've been preparing for this shift. While some agencies are scrambling to understand AEO and GEO, we've already been implementing these strategies as standard practice:

Integration, not separation: We don't offer AEO/GEO as add-ons; they're built into our SEO strategies
Quality over gimmicks: We focus on creating genuinely helpful, authoritative content that both humans and AI value
Future-proof thinking: We monitor emerging AI and adjust our strategy proactively
Transparent reporting: We track performance across traditional search AND AI-powered search platforms
Realistic expectations: We're honest about what's achievable and how the search landscape is changing

Meet the SEO Team

Meet the rest of the team

Where to Find Us

If you’re local, we have an open door policy where clients (existing or new) are more than welcome to drop in any time. Located just a short drive from Oxford, our offices have plenty of on-site free parking, and even a cafe where we can sit down for a friendly and informal chat.

01993 835432

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Ready To Turn Your Website Into A Lead Generating Machine!?

Every day your website remains unoptimised is a day you’re missing out on potential opportunities. Don’t put it off any longer.

Why not start by finding out how we can help you with a free, no-obligation chat with our friendly team - simply give us a call today at 01993 835432, or contact us online!

Book a Free Consultation

Common Questions About AEO & GEO

Is AEO or GEO replacing traditional SEO?

No, but it’s important to stay updated with trends in AI search engines. Traditional SEO remains essential, but AEO and GEO add additional layers that help you stay visible across new search environments. Research from Semrush indicates that generative AI tends to expand overall search behaviour rather than replace search engines – these approaches work best together.
Will optimising for AI reduce website traffic?

Not necessarily. Zero-click searches may increase, but appearing in AI-generated answers increases brand recognition and trust. Users who repeatedly see your brand cited are more likely to return when ready to buy. Strong AI visibility also reaches people who may not use traditional search engines at all.
How long does it take to see results from AI SEO?

AEO and GEO follow similar timelines to SEO. Improvements such as featured snippet wins can happen relatively quickly, but building authority for AI citations takes more time. We provide realistic timeframes based on your sector, competition, and existing performance.
Do I need to choose between SEO and AEO/GEO?

No. The strongest strategies combine them. Many of the signals search engines value, such as authority, clarity and structure, are the same signals AI platforms use to assess content quality.
Does AEO matter for local businesses?

Yes, especially with the rise of AI answer engines and advanced AI models from companies like OpenAI. AEO is extremely important for local search. When someone asks a voice assistant for services nearby, optimised content increases your chances of appearing in those results. We ensure your Google Business Profile, local content, and on-site structure work together.
How do answer engines use web content?

AI systems still rely on crawling and indexing websites, but with the emergence of AI-driven search technologies like Gemini, this may change. They also analyse patterns across the web to understand context and authority. Structured, accurate, and clearly written content increases your chances of being selected or cited.
Do I need to rebuild my entire website?

Not at all, especially when considering the advancements in AI search engines and the capabilities of AI models. Many improvements can be introduced gradually. Enhancing high-value pages, adding FAQs, improving structure, and implementing schema can all deliver measurable gains, especially as tactics evolve with AI-driven search. We prioritise changes that bring the highest impact first.

Want to discuss how AEO and GEO can support your growth?
Book a free consultation or call 01993 835432 to learn more about AI search engine strategies.

Book Your Free Initial Consultation

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As an alternative, you can give us a call directly on 01993 835432

Boosting Your SEO Performance Starts Here!

Simply give us a call on 01993 835432 or fill in the form below, and a member of our SEO team will be in touch for a friendly, no-obligation chat to discuss your goals and how we can help grow your business.

Book Your Free SEO Consultation

eCommerce SEO

eCommerce SEO: Turn Searches Into Sales Today

Your competitors are stealing sales while your products sit on page 2.
Here's how we fix that.

With over 30 years of combined SEO experience, our team has a proven track record of helping store owners (direct to consumer), merchants, and reseller brands just like yours drive meaningful results, not just the fluffy metrics.

Increase Organic Sales
Book a Free Consultation

75^%

Of online shoppers never scroll past the first page of search results
40^%

Of ecommerce website traffic is driven by organic search
30^%

Of sites that load within 3 seconds see a lower bounce rate
72^%

Of consumers say they trust organic search results over ads

View more interesting SEO stats and insights.

Are You Leaving Sales
on the Table?

You might have the best products, but if your store isn’t optimised, customers can’t find them. This means sales are slipping through your fingers daily.

Ranking on page 2 for high-intent keywords
Poor mobile experience = abandoned carts
Missing Google Shopping listings
No structured data = invisible products in rich search results
Slow load times driving bounce rates

Find out exactly how much revenue you're missing (Free 15-minute analysis).

Book a Discovery Call

Ecommerce SEO Services That Drive Organic Sales

Complete SEO Audits & Strategy
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process, we take a look at a wide range of factors, including:
- Performing a Technical Audit
- Competitor Analysis
- Content Gap Analysis
- Keyword Research
- SWOT Analysis
- Benchmarking Existing Performance
Technical SEO
Ensuring the technical aspects of your website are sound is like guaranteeing a building has solid foundations. Our standalone technical audits look at aspects including:
- Automated, regular health checks and fixes
- Reviewing and optimising site structure and hierarchy
- Crawlibility and indexation issues
- Semantic XHTML and heading structures
- Accessibility Improvements
- Image optimisation
- Schema markup implementation
Website Speed & Core Web Vitals Optimisations
Speed matters, not just for SEO, but for user experience and conversions. Did you know Walmart found that for every 1-second improvement in page load time, conversions increased by 2%?

We make sure your online store loads fast and meets Google’s Core Web Vitals standards by:
- Finding and fixing anything that slows your site down
- Loading images and content only when needed
- Streamlining fonts, CSS, JavaScript, and other assets
- Reducing server delays and improving caching
- Optimising mobile loading speed and overall performance
Category & Collection Optimisation
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process, we take a look at a wide range of factors, including:
- Targeting the right keywords for each category
- Writing user-friendly, SEO-focused copy
- Improving internal linking and navigation
- Adding schema markup and structured data
- Preventing duplicate or thin content
Product Page Optimisation
Your product pages are where search intent meets buying decisions. We optimise every element to ensure your products not only rank, but convert. Our product page optimisation includes:
- Crafting unique, keyword-rich product descriptions
- Optimising titles, meta descriptions, and headers for SEO
- Improving product image SEO and alt tags
- Enhancing internal linking from category and related products
- Implementing structured data for price, availability, and reviews
- Reducing duplicate content and improving crawl efficiency
Content Strategy
A strong content strategy turns your store into a search engine magnet. From blog content to buying guides, we create assets that attract traffic, build authority, and support the buyer journey. Our ecommerce content strategy includes:
- Keyword and topic research based on buyer intent
- Creating blog posts, FAQs, buyer's guides, and evergreen landing pages
- Optimising content to support product and category SEO
- Building internal links to strengthen key pages
- Planning seasonal or promotional content campaigns
- Aligning content with user search behaviour and funnel stages
Merchant Centre Set Up & Optimisation
A fully optimised Google Merchant Centre listing and profile is essential for getting your products seen, in both paid Shopping ads and free listings. We ensure your feed is clean, compliant, and conversion-ready. Our service includes:
- Full Merchant Centre account setup and configuration
- Product feed creation, validation, and troubleshooting
- Optimising titles, descriptions, GTINs, and product categories
- Setting up shipping, tax, and returns policies correctly
- Diagnosing and fixing feed errors and disapprovals
- Enabling free listings and maximising visibility across surfaces
User Experience & Conversion Rate Optimisation
Driving traffic is only half the battle; turning that traffic into sales is where UX and CRO come in. We optimise your store’s design, layout, and user journey to reduce friction and increase conversions. Our process includes:
- Analysing user behaviour with heatmaps and session recordings
- Streamlining navigation and site structure for better flow
- Improving mobile usability and checkout experience
- Enhancing calls-to-action and product page design
- Reducing bounce and abandonment with UX best practices
- Running A/B tests on key pages to maximise performance
Link building & Outreach
Authoritative backlinks are still one of the most powerful ranking factors in ecommerce SEO. We focus on quality over quantity, earning links that drive both trust and traffic. Our link-building & outreach process includes:
- Competitor backlink analysis to find key opportunities
- Targeted outreach to niche-relevant blogs and publications
- Earning backlinks through digital PR and content promotion
- Creating link-worthy assets like buying guides and data insights
- Securing product mentions and reviews on high-authority sites
International Markets & SEO
Selling across borders? International SEO ensures your store ranks in the right countries, languages, and search engines, without confusing Google or your customers. We help ecommerce brands expand globally with:
- Country and language targeting via hreflang implementation
- Optimising for international search intent and buyer behaviour
- Structuring subfolders, subdomains, or ccTLDs correctly
- Managing multi-currency, multi-language product content
- Technical setup to avoid duplicate content and geo-conflicts
- Aligning metadata and schema for international visibility

Complete SEO Audits & Strategy
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process, we take a look at a wide range of factors, including:
- Performing a Technical Audit
- Competitor Analysis
- Content Gap Analysis
- Keyword Research
- SWOT Analysis
- Benchmarking Existing Performance
Technical SEO
Ensuring the technical aspects of your website are sound is like guaranteeing a building has solid foundations. Our standalone technical audits look at aspects including:
- Automated, regular health checks and fixes
- Reviewing and optimising site structure and hierarchy
- Crawlibility and indexation issues
- Semantic XHTML and heading structures
- Accessibility Improvements
- Image optimisation
- Schema markup implementation
Website Speed & Core Web Vitals Optimisations
Speed matters, not just for SEO, but for user experience and conversions. Did you know Walmart found that for every 1-second improvement in page load time, conversions increased by 2%?

We make sure your online store loads fast and meets Google’s Core Web Vitals standards by:
- Finding and fixing anything that slows your site down
- Loading images and content only when needed
- Streamlining fonts, CSS, JavaScript, and other assets
- Reducing server delays and improving caching
- Optimising mobile loading speed and overall performance
Category & Collection Optimisation
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process, we take a look at a wide range of factors, including:
- Targeting the right keywords for each category
- Writing user-friendly, SEO-focused copy
- Improving internal linking and navigation
- Adding schema markup and structured data
- Preventing duplicate or thin content
Product Page Optimisation
Your product pages are where search intent meets buying decisions. We optimise every element to ensure your products not only rank, but convert. Our product page optimisation includes:
- Crafting unique, keyword-rich product descriptions
- Optimising titles, meta descriptions, and headers for SEO
- Improving product image SEO and alt tags
- Enhancing internal linking from category and related products
- Implementing structured data for price, availability, and reviews
- Reducing duplicate content and improving crawl efficiency
Content Strategy
A strong content strategy turns your store into a search engine magnet. From blog content to buying guides, we create assets that attract traffic, build authority, and support the buyer journey. Our ecommerce content strategy includes:
- Keyword and topic research based on buyer intent
- Creating blog posts, FAQs, buyer's guides, and evergreen landing pages
- Optimising content to support product and category SEO
- Building internal links to strengthen key pages
- Planning seasonal or promotional content campaigns
- Aligning content with user search behaviour and funnel stages
Merchant Centre Set Up & Optimisation
A fully optimised Google Merchant Centre listing and profile is essential for getting your products seen, in both paid Shopping ads and free listings. We ensure your feed is clean, compliant, and conversion-ready. Our service includes:
- Full Merchant Centre account setup and configuration
- Product feed creation, validation, and troubleshooting
- Optimising titles, descriptions, GTINs, and product categories
- Setting up shipping, tax, and returns policies correctly
- Diagnosing and fixing feed errors and disapprovals
- Enabling free listings and maximising visibility across surfaces
User Experience & Conversion Rate Optimisation
Driving traffic is only half the battle; turning that traffic into sales is where UX and CRO come in. We optimise your store’s design, layout, and user journey to reduce friction and increase conversions. Our process includes:
- Analysing user behaviour with heatmaps and session recordings
- Streamlining navigation and site structure for better flow
- Improving mobile usability and checkout experience
- Enhancing calls-to-action and product page design
- Reducing bounce and abandonment with UX best practices
- Running A/B tests on key pages to maximise performance
Link building & Outreach
Authoritative backlinks are still one of the most powerful ranking factors in ecommerce SEO. We focus on quality over quantity, earning links that drive both trust and traffic. Our link-building & outreach process includes:
- Competitor backlink analysis to find key opportunities
- Targeted outreach to niche-relevant blogs and publications
- Earning backlinks through digital PR and content promotion
- Creating link-worthy assets like buying guides and data insights
- Securing product mentions and reviews on high-authority sites
International Markets & SEO
Selling across borders? International SEO ensures your store ranks in the right countries, languages, and search engines, without confusing Google or your customers. We help ecommerce brands expand globally with:
- Country and language targeting via hreflang implementation
- Optimising for international search intent and buyer behaviour
- Structuring subfolders, subdomains, or ccTLDs correctly
- Managing multi-currency, multi-language product content
- Technical setup to avoid duplicate content and geo-conflicts
- Aligning metadata and schema for international visibility

Our Process:

Clear steps. Proven results. Here’s how we take your ecommerce SEO from uncertain to unstoppable.

Free Initial Discovery Call

1

A quick 15–20 minute intro call to understand your store, goals, and challenges, and to see if we’re the right fit to help.
In-depth Discovery Session

2

A collaborative deep dive into your ecommerce platform, target market, products, competitors, and existing SEO efforts.
Situational Review

3

We assess your current SEO position, from technical setup to content and backlinks, identifying what’s working and what’s missing.
Audit & Analyse

4

Picking from one of our audit packages to align with your budget, we conduct a complete technical and strategic SEO audit, including your product pages, category structure, Google Shopping feed, and platform-specific performance.
Strategy & 90-day Plan

5

After we audit your site, we will build a complete SEO strategy as well as a clear, prioritised 90-day roadmap, with actions, quick wins, and high-impact moves to improve rankings, visibility, and revenue.

Book Your Free Initial Consultation

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Your SEO Blind Spots Are Hurting Revenue. Let’s Fix Them.

Even the best ecommerce stores miss critical opportunities: slow load times, poor product schema, unindexed pages, or underperforming Google Shopping feeds. These blind spots don’t just hurt rankings; they cost you real, measurable sales.

Our one-off Ecommerce SEO Audit gives you a clear, actionable breakdown of what’s working, what’s broken, and what’s silently killing your visibility.

Platform-specific insights for Shopify, WooCommerce, and more
Google Shopping feed diagnostics
On-page, technical, and mobile performance checks
A prioritised action plan - no fluff, just fixes

This one-off audit gives you the same insights we use to grow ecommerce brands across multiple sectors, with no ongoing commitment.

Want to know what you’re leaving on the table?

Book a Discovery Call

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As an alternative, you can give us a call directly on 01993 835432

Meet the SEO Team

Meet the rest of the team

Where to Find Us

01993 835432

This email address is being protected from spambots. You need JavaScript enabled to view it.

Ready To Turn Your Website Into A Lead Generating Machine!?

Every day your website remains unoptimised is a day you’re missing out on potential opportunities. Don’t put it off any longer.

Why not start by finding out how we can help you with a free, no-obligation chat with our friendly team - simply give us a call today at 01993 835432, or contact us online!

Book a Free Consultation

Common SEO for Ecommerce Questions

What’s different about SEO for Ecommerce sites?

Ecommerce SEO focuses heavily on product and category page optimisation, site architecture, technical fixes, and integrating with platforms like Google Shopping. It’s more complex than standard SEO because you’re managing large inventories, duplicate content risks, and the need to convert searchers into buyers.
Do you work with Shopify and WooCommerce?

Yes, we work with a range of ecommerce platforms, with deep experience in Shopify and WooCommerce (WordPress). Our strategies are platform-specific to get the best performance and visibility from your CMS.
Will you optimise my Google Shopping feed too?

Absolutely. We review, fix, and optimise your Google Merchant Center feed to improve both free product listings and support paid Shopping campaigns. This ensures your products are correctly indexed, categorised, and eligible for full visibility.
How long does it take to see results from ecommerce SEO?

While technical, UX and CRO improvements can show faster impact (within 4–6 weeks), meaningful ranking and traffic growth typically build over 3 to 6 months, depending on your starting point and competition. The best rule of thumb is that you will start to see a positive return on investment (ROI) by month 9.
Can you help with duplicate content across my product pages?

Yes. We implement smart URL structures, canonical tags, and content strategies to avoid duplication, especially for stores with variations, similar products, or filters that create crawlable URLs.
Do I need to be running ads for SEO to work?

No, SEO and paid ads are separate strategies. Our SEO work improves your organic traffic, which means “free”, ongoing visibility for your products without paying per click. However, they do complement each other, and there is evidence to suggest running ads can help with a SEO signal boost, since increased brand searches and engagement can indirectly support organic performance.
How do you measure SEO success?

We evaluate SEO performance using metrics that directly impact revenue – keyword visibility, organic traffic growth, product indexation, Shopping feed health, and ecommerce conversions. Leveraging GA4, Google Search Console, and advanced analytics tools, we provide clear monthly reporting with actionable, commercially focused recommendations.

Boosting Your SEO Performance Starts Here!

Book Your Free SEO Consultation

Bespoke Pay Monthly Websites

Pay Monthly SEO Packages

Monthly SEO Packages

Professional, affordable, pay-monthly SEO packages that deliver results.

Get ahead of your competitors and grow your business with the help of our affordable, pay-monthly packages. Based in Oxfordshire and trusted by clients across the UK, we take the stress out of SEO by offering tailored monthly plans that align with your goals and budget, with no long-term contracts, and proven results.

Download SEO Package PDF

Flexible Packages, Transparent Pricing

SEO can be complicated enough, so we’ve made our pricing simple

Foundation

Monthly price: £800 +VAT

For new websites and SME’s looking to establish an organic presence.

Advanced

Monthly price: £1,450 +VAT

For businesses competing nationally for organic presence.

Professional

Monthly price: £2,495 +VAT

For established businesses looking to substantially increase their organic presence for a greater range of key search terms.

Analytics, Monitoring & Competition

GA4 set up and optimisation
Google Tag Manager set up and optimisation
Competitor analysis and benchmarking
Keyword/Search term optimisation
Monitoring additional keyword/search terms
Custom dashboard set up

Basic
Basic
2 Competitors
5
50

Advanced
Advanced
3 Competitors
10
250

Advanced
Advanced
4 Competitors
50
500

Local SEO

Local SEO set up (GMB/Bing, etc.)
Local SEO posting
Reputation management

Content Marketing

Content roadmap and recommendations
Article creation
Content optimisation
Link building

1 Per month

2 Per month

3-4 Per month
Advanced

On Page Optimisation

Heading tag optimisation
Metadata optimisation
Image optimisation

Basic

Advanced

Advanced

Technical SEO

Mobile optimisation
Metadata optimisation
Site security
Schema
Core web vitals
URL structure review and optimisation
XML and robots files
Site health

Basic

Advanced
Basic

Advanced
Advanced

Reporting

Monthly report
Monthly online meeting with SEO expert
Quarterly impact meeting with SEO expert

Monthly price: £800 +VAT

Monthly price: £1,450 +VAT

Monthly price: £2,495 +VAT

Book a Free Consultation

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As an alternative, you can give us a call directly on 01993 835432

Pay Monthly Web Design

How much does The 100 Club cost?

Foundation

Monthly price: £800 +VAT

For new websites and SME’s looking to establish an organic presence.

Analytics, Monitoring & Competition

GA4 set up and optimisation	Basic
Google Tag Manager set up and optimisation	Basic
Competitor analysis and benchmarking	2 Competitors
Keyword/Search term optimisation	5
Monitoring additional keyword/search terms	50
Custom dashboard set up

Local SEO

Local SEO set up (GMB/Bing, etc.)
Local SEO posting
Reputation management

Content Marketing

Content roadmap and recommendations
Article creation	1 Per month
Content optimisation
Link building

On Page Optimisation

Heading tag optimisation
Metadata optimisation
Image optimisation	Basic

Technical SEO

Page speed improvements
Mobile optimisation
Site security	Basic
Schema
Core web vitals
URL structure review and optimisation
XML and robots files
Site health

Reporting

Monthly report
Monthly online meeting with SEO expert
Quarterly impact meeting with SEO expert

Advanced

Monthly price: £1,450 +VAT

For businesses competing nationally for organic presence.

Analytics, Monitoring & Competition

GA4 set up and optimisation	Advanced
Google Tag Manager set up and optimisation	Advanced
Competitor analysis and benchmarking	3 Competitors
Keyword/Search term optimisation	10
Monitoring additional keyword/search terms	250
Custom dashboard set up

Local SEO

Local SEO set up (GMB/Bing, etc.)
Local SEO posting
Reputation management

Content Marketing

Content roadmap and recommendations
Article creation	2 Per month
Content optimisation
Link building

On Page Optimisation

Heading tag optimisation
Metadata optimisation
Image optimisation	Advanced

Technical SEO

Page speed improvements
Mobile optimisation
Site security	Advanced
Schema
Core web vitals	Basic
URL structure review and optimisation
XML and robots files
Site health

Reporting

Monthly report
Monthly online meeting with SEO expert
Quarterly impact meeting with SEO expert

Professional

Monthly price: £2,495 +VAT

For established businesses looking to substantially increase their organic presence for a greater range of key search terms.

Analytics, Monitoring & Competition

GA4 set up and optimisation	Advanced
Google Tag Manager set up and optimisation	Advanced
Competitor analysis and benchmarking	4 Competitors
Keyword/Search term optimisation	50
Monitoring additional keyword/search terms	500
Custom dashboard set up

Local SEO

Local SEO set up (GMB/Bing, etc.)
Local SEO posting
Reputation management

Content Marketing

Content roadmap and recommendations
Article creation	3-4 Per month
Content optimisation
Link building	Advanced

On Page Optimisation

Heading tag optimisation
Metadata optimisation
Image optimisation	Advanced

Technical SEO

Page speed improvements
Mobile optimisation
Site security	Advanced
Schema
Core web vitals	Advanced
URL structure review and optimisation
XML and robots files
Site health

Reporting

Monthly report
Monthly online meeting with SEO expert
Quarterly impact meeting with SEO expert

Frequently asked questions

What’s the difference between an SEO Campaign vs an SEO Package?

SEO campaigns are great for ad-hoc or iterative projects with a well defined scope, start date and end date.
In contrast, SEO packages are normally ongoing in nature, with the next priorities being identified and worked on, on a rolling basis.

	SEO Campaigns	SEO Monthly Packages
Duration	Fixed (e.g. 3-6 months)	Ongoing, month-to-month
Focus	Specific goals (e.g. product launch, event)	Long-term SEO growth, re-optimisation, and routine maintenance
Scope of Work	Project-based with defined deliverables	Continuous updates, monitoring, and optimisation
Flexibility	Limited changes once scope is set	High flexibility; adapts to changing needs
Reporting	Final report or milestone-based	Regular monthly reporting
Cost Structure	One-time or milestone payments	Recurring monthly fee
Best For	Short-term, targeted SEO needs	Ongoing improvement, competitiveness, and upkeep

Can I cancel at any time?

Yes. All of our SEO packages operate on a rolling 30-day contract which means pausing or cancelling a package is quick and easy.
How much does an SEO package cost per month?

Our packages start from just £800 + VAT per month which offers incredible value given the success & growth rates that we achieve for our clients.

There are cheaper companies out there, but as the saying goes, “You get what you pay for”. We specialise in providing reliable, long term results using only ethical “white hat” methods. As a result, our clients are often less impacted by shifts in algorithms than sites which use less ethical practices.

Need Tailored SEO Packages Without the Premium Price? Get Started:

Book Your Free SEO Consultation

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As an alternative, you can give us a call directly on 01993 835432

SEO for Charities

SEO for Charities and NonProfit Organisations

With close to a decade of charity specific experience, we help UK charities reach supporters, attract donors, and make a greater impact via robust, cost-effective SEO strategies that deliver results.

With increasing financial and resourcing pressures on charities and not-for-profit organisations, Search Engine Optimisation (SEO) provides a cost-effective solution that helps organisations raise awareness, increase website traffic, and connect with people who care about their cause.

Book a Free Consultation

Charities We’ve Helped:

Casp
Carers Worldwide
Give A Little
National Garden Scheme
Cigi
Victa
Chipping Norton Theatre
Perenial
Pkd
Cathedral Music Trust
African Childrens Fund

How We Can Help Your Charity

As one of Oxfordshire’s leading digital agencies, we provide a range of SEM (Search Engine Marketing) services for charities.

From a search engine optimisation perspective, there are three core specialisms we can help with depending on your needs:

Website SEO

to raise awareness of your cause, increase donations, provide support, etc
Local SEO

to boost sales & donations via each of your charity shops
eCommerce SEO

to boost online sales via your eCom platform

Each of the above can be supported via any of our affordable SEO packages.

View SEO Packages

And if you are looking for an agency who can support all of your digital marketing needs, we also provide the following services, which mean we can turbo-charge your fundraising campaigns via cohesive, joined-up marketing strategies across all channels:

Website creation & hosting

from as little as £100 per month
Google Ad Grant Management

we help UK Charities access $10,000 of free Google advertising
Social media advertising campaigns

perfect for running “upcoming birthday” campaigns to encourage donations

Book a Free Consultation

Benefits of SEO for charities

Utilising SEO as part of your digital marketing campaigns offers a number of benefits for charities and not-for-profit organisations:

Boosts your charity’s online visibility
Attracts more donors, volunteers, and supporters
Drives steady, cost-effective website traffic
Helps you compete with larger organisations, especially where you don’t have sufficient budget to compete using PPC campaigns
Builds trust and authority for your cause
Supports fundraising and awareness campaigns

Driving Success With A Clear Strategy

SEM requires a clear strategy which aligns with your core goals. SEO can have long-term benefits for your charity, but thoughtful planning is essential for success. That’s why we begin every new project with an SEO audit:

SEO Audits for Charities
Our SEO audits enable us to:
- Identify key technical issues
- Identify any key user-experience areas for improvement
- Researching highly targeted user searches which relate specifically to your cause and goals - such as “how to donate to a cancer charity”, “Fundraising ideas”, “How to leave a gift in your Will”
- Benchmark your site against competitors
- Uncover new opportunities for growth
Once the audit has been completed, we’ll agree on the right SEO package for you which aligns with your needs, goals, budget, and any time requirements.
On-Page SEO
On-page SEO involves optimising the content and structure of your website’s pages. Key actions include:
- Creating clear, engaging content supports your messaging
- Optimising meta titles and meta descriptions to maximise CTRs (click-through rates)
- Semantically structuring content to aid understanding and ease of use by users, and search engines
- Adding image alt text for accessibility
- Improving internal linking to improve user experience and dwell times
- Ensuring site structure and navigation is optimised to maximise user experience
Technical SEO
Technical improvements can be both on-page and off-page at server level. A solid technical foundation ensures that search engines can easily crawl and index your website. Important elements include:
- Fast loading speeds
- Mobile-friendly, “responsive” designs which ensure your site is usable on any device
- Fixing broken links and any code errors
- Following all technical best-practices which change over time!
As part of our SEO services, we perform regular technical audits to identify and resolve any issues to keep your overall site health quality high.
Off-Page SEO
Off-page SEO focuses on building your website’s authority and reputation online. This is an area where it’s very important to know that your SEO agency is working ethically and in accordance with best practices.
- We do not buy backlinks
- We do not take part in link farms, etc.
- We do not take part in guest blogging for the purposes of acquiring backlinks (There are situations where guest blogging can be useful, and we can happily advise on those.)
- We rarely run backlink building campaigns, as whilst these can be useful when done correctly, we typically find the time required doesn’t provide a worthwhile ROI for charities.
Instead, we focus on creating high-quality, informative, authoritative content which attracts backlinks naturally. Whilst this approach can take longer, the ROI and stability of the results speaks for itself.
Analytics & Reporting
We understand how vital it is for charities to demonstrate the impact of every pound spent - especially when it comes to marketing. Therefore, we provide the following to ensure your team can easily track performance, understand what’s working, and make informed decisions:
- Monthly reporting meetings (face-to-face via video)
- Quarterly reports
Data is normally collected using an array of tools including Google Search Console (GSC). Google Analytics 4 (GA4) and Ahrefs, plus we can often look at other insights if you have your own custom reporting tools.

With our clear, transparent and honest reporting, we help you keep all key stakeholders in the loop with meaningful data that evidences ROI and supports long-term growth.

SEO Strategy
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process we take a look at a wide range of factors including:
- Performing a Technical Audit
- Competitor Analysis
- Content Gap Analysis
- Keyword Research
- SWOT Analysis
- Benchmarking Existing Performance
- And more
Technical Audits
Ensuring the technical aspects of your website are sound is like ensuring a building has solid foundations. Our technical audits look at aspects including:
- Automated, regular health checks and fixes
- Reviewing and optimising site structure and hierarchy
- Semantic XHTML and heading structures
- Accessibility Improvements
- Image optimisation
- Schema markup implementation
- And more!
User Experience Audits (UX)
There is little point optimising a website, if the user experience (UX) or user interface (UI) is horrendous, as users will simply leave - and fast!

As a result, we’re always looking for ways to enhance the user experience such as:
- Navigation improvements
- Internal linking opportunities
- Addressing any slow pages
- Improving content quality and clarity
- Optimising forms and streamlining processes
- And more
On-Page SEO
On-page optimisation is the process of improving any aspect which is present on a webpage. However, in most cases it specifically relates to:
- Meta data optimisation
- Heading optimisation
- Improving internal linking
- Improving on-page semantics
- And more
Local SEO
Local SEO is vitally important for businesses whose target audience is typically located within a catchment area of less than 20 miles. Thankfully we’re experts in local SEO and help will perform a number of tasks including:
- Google Business Profile and Bing Places optimisation
- Local directory submissions (Using high quality, value-adding listings only)
- On-page optimisation for local search terms in an authentic, ethical way (We avoid spammy localised landing pages!)
- Managing NAPW (Name, Address, Website, Phone) consistency
- Creating suitable local business schema to attract enhanced snippets
View Local SEO Services
Content Strategies
Essential to the success of any SEO campaign is creating high quality, informative content which is helpful for users, and aligns user intent, business goals and the needs of search engines (interestingly, these don’t always align!). Our content strategy work includes:
- Keyword & competitor research to identify opportunities
- Mapping content to user intent & funnel stages
- Topic cluster and pillar page planning
- Identifying underperforming content in need of reoptimisation
- Alignment of content strategy with other marketing activities such as PPC campaigns
- And more
Content Creation & Optimisation
As part of our SEO packages we are able to assist clients with creation and optimisation of a range of pages types - such as service pages, product pages, articles, etc - each of which require different optimisation techniques to obtain the best results possible. Our content creation service involves:
- Competitor research to identify what’s required to outperform existing pages
- Content brief creation
- Writing high-quality, E.E.A.T (Expertise, Experience, Authority, Trust) aligned content
- Structuring content for maximum readability and UX
- Creating visuals where appropriate, such as infographics, charts, etc.
- And more
Monitoring & Reporting on Performance
Monitoring performance is an essential aspect of SEO. We provide clear, transparent reporting - sharing both wins and any potential issues you may need to be aware of, such as algorithm updates or new competitors in the SEO landscape:
- Monthly video meetings with your dedicated SEO manager*
- Quarterly SEO reports
- We actually speak with many of our clients on a weekly basis
- And we’re always on-hand for any questions you may have
* If you’re in Oxford or surrounding areas, you’re welcome to have these in person at our office in Witney.
Conversion Rate Optimisation (CRO)
SEO is only part of the equation. Conversion Rate Optimisation is the process of maximising the value of every possible view, and every click. CRO takes places in various stages such as:
- Optimising metadata to maximise CTRs (Click Through Rates)
- Ensuring the user experience maximises conversion success rates
- Ensuring clear Call(s) to Action (CTA), user-journeys
- Reviewing content for clarity to reduce
- Ensuring that conversion processes (e.g. completing a web form, or completing a cart/checkout process) are optimal to minimise abandonment rates
SEO Tools
We use a range of professional SEO tools to ensure we always have a finger on the pulse of all SEO campaigns. Just some of the tools we use include:
- Google Search Console (GSC) - Enables us to understand how your site is performing in Google prior to uses visiting your website
- Google Analytics 4 (GA4) - Enables us to understand what users are doing once they land on your website
- Ahrefs - A professional tool which which we use to track rankings, monitor competitors, evaluate changing trends, research potential new content opportunities, spot technical health issues and more
- Screaming Frog - In addition to having a great name, this is another tool which enables us to perform some powerful research to help us maximise your results
- And more! - Our SEO consultants regularly use around 10-15 additional tools all designed to help us achieve the very best results for our clients. We’re experts in these SEO tools so you don’t have to be

Local SEO to Boost Charity Shop Sales

According to the Charity Retail Association, an estimated 94.8% of all retail income is generated in-store. With over 22 million UK adults buying goods in Charity Shops, and over 80% of donated goods being dropped off in-store by donors, it can be mission-critical to ensure that each of your branches shows up in the “local map pack” search results, ahead of other charities.

If you have retail stores, a key part of our strategy will be to ensure we optimise each store’s online presence to boost visibility, increase brand awareness, and ultimately drive sales and donations from supporters.

As part of your local SEO strategy we will:

Setup (if necessary) and optimise your Google Business Profile for each store
Setup and optimise additional, high-quality listing opportunities such as Bing Places, Apple Business Connect, etc
Create location specific pages on your main website to help raise awareness of each store to site visitors

Why Choose Beyond Your Brand?

Our SEO team has over 30+ years digital marketing experience.
Some members of our team have first-hand experience of working within Charities, so understand the unique challenges faced
“Hacks” come and go; we take pride in doing SEO the right way, to make results last!
We have proven success supporting charities with SEO & PPC services - check out our case studies and testimonials
We provide digital marketing services for almost every type of charity, from small local non-profits, to international organisations - so we know which techniques work best for each.
SEO strategies are 100% tailored to your needs, goals, objectives and budget
We use multiple, professional SEO tools - each of which we use to maximise the success our data-driven campaigns
We have SEO packages that start from just £800 per month.
We are a Google Certified Partner.
We are fully transparent - SEO is rarely straight up & only up- there will always be ups and downs for various reasons. We always provide you with honest updates both on wins and any challenges.
We do not outsource our SEO. Everything we do is performed by our in-house team of SEO experts based in Oxfordshire and if you’re local to or passing Oxford, you’re welcome to drop in anytime.

Meet the SEO Team

Meet the rest of the team

Our Experts Help Charities Hit Their Goals

Whether you’re a small local charity or a large nonprofit organisation, investing in SEO can help you reach more people and achieve your mission; and we would love to help you with that.

Contact our team today on 01993 835 432 or by clicking the button below, for a friendly no obligation chat to learn more about how we can help you achieve your objectives.

Book a Free Consultation

Helpful Articles for Charities to Read

FAQs

Why is SEO important for charities and nonprofits?

Competition within the charitable sector is ever increasing, and so with greater demands on resources - both financial and otherwise - it’s more important than ever that organisations spend their limited marketing budgets wisely.

SEO helps with this as it typically provides a more affordable solution when compared to alternatives such as PPC advertising, traditional print, TV or radio advertising.

Learn more about the benefits of SEO for charities.
Is SEO Right for You?
As touched on above, we only take on clients where we feel we can make a significant difference. Within the charitable sector, there are a few situations where SEO may not be right for you. This is mainly true for charities where:
- Your main or only aim is to target policy makers to influence change or raise awareness of your cause
- Your main or only aim is to communicate your work as part of efforts to secure Government funding.
Can charities use a Google Business Profile?

In most cases, yes, absolutely. There are a few cases where you may not be eligible but we can help you review your eligibility.
Which marketing channel is best for charities and nonprofit organisations?

Great question! That really comes down to your goals, budget and needs in terms of timeframes. For the best advice, the quickest answer is to recommend that you give us a call on 01993 835432 for a friendly, no obligation chat and then we can provide you with a tailored response, specific to your needs.
Is local SEO relevant for charities?
It really depends on the charity. If you fall into one or more of the following categories, then absolutely!
- You are a small charity looking to grow
- You have charity stores which you need to drive traffic too, or
- You provide support to your local community

AEO & GEO Services

AEO & GEO: Optimise for How People Search Today

AI-Powered Search Is Reshaping Visibility. We Help You Stay Ahead.

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Establish Visibility Across AI Platforms

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Strengthening Expertise Experience Authority & Trust (E-E-A-T)

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Content Structuring for AI Visibility

Strengthening Expertise Experience Authority & Trust (E-E-A-T)

Technical AI Search Enhancements

Ongoing Monitoring Across Search and AI Tools

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Ready To Turn Your Website Into A Lead Generating Machine!?

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Your SEO Blind Spots Are Hurting Revenue. Let’s Fix Them.

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527^%

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