Google Ad Grant Support
Google Ad Grant Management for Nonprofits
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Google Ad Grants provide charities and nonprofits with USD10,000 (equivalent to around £7,900) in free Google Ads funding each month, helping you to increase awareness, attract donors, and drive meaningful engagement to reach your goals.
However, while this grant offers a fantastic opportunity, maximising its potential requires expert knowledge on factors such as compliance and keyword research. Strict ad policies and ongoing performance requirements mean that without the right strategy, your charity may struggle to make the most of the available budget or could be at risk of losing the Grant altogether by becoming non-compliant and having your account suspended.
That’s where Beyond Your Brand’s professional Google Ad Grant management comes in. As Google Partners, our team will ensure your nonprofit not only meets Google's compliance rules but also achieves real, measurable results that make a difference to your charity!
Book a Free Consultation
For this feature to work, you must have accepted cookies.
As an alternative, you can give us a call directly on 01993 835432
Success Stories
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How We Achieved a 600% increase in Ad Grant traffic in just one month
Our Google Ad Grant Management Service
Getting started with us couldn’t be easier, and it all starts with a free discovery call. This is your initial opportunity to ask any questions, and we’ll explain how things work from our end, too. If you’d like to proceed, here’s how we can support your Google Ad Grant needs:
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FREE Compliance Check
We totally understand how vital it is for charities to obtain maximum value from every penny spent. That’s why we offer a completely free, entirely no-obligation compliance check. We will carry out a full analysis of the Grant and advise you on how to best utilise it to specifically meet the needs of your charity.
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Grant Application & Setup
We begin by guiding you through the entire application process, from checking eligibility to completing the application and setting up your Google Ads account. Our experts will ensure your nonprofit meets all the requirements for successful participation in the Google Ad Grants program. -
Campaign Strategy & Creation
We create tailored ad strategies that align with your charity's specific goals - whether that's increasing donations, recruiting more volunteers, or raising awareness. Our campaigns are designed to deliver results and maximise the impact of your free ad spend. Check out our success stories to see some of the amazing results we’ve generated for our clients!
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Ongoing Optimisation
We will continually monitor and optimise your campaigns to ensure peak performance. This includes detailed keyword research using professional software such as Google Search Console and Google Ads Manager, adjusting ad copy, analytics tracking, and refining targeting to help your charity reach the right audience while improving ad performance.
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Clear Reporting
We provide detailed monthly performance reports, offering insights into key metrics like click-through rates, conversion rates, and overall campaign effectiveness. Honest, open communication is a promise of ours! From that data, we find opportunities to grow, reach and target new audiences likely to engage.
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Compliance with Google Ad Grant Policies
Ad Grant accounts have to maintain an overall CTR (clickthrough rate) of over 5%. If an account falls below 5% for two consecutive months, the account will be suspended. We can help you review and optimise your ad groups and campaigns to minimise that from being an issue and address any other compliance concerns that could result in suspension.
Benefits of Using an Ad Grant Management Service
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Managing Ad Grants is complex; outsourcing your Ad Grant to our experts enables you focus on your charity mission instead.
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With constant policy updates and algorithm changes, our management service ensures continued compliance.
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Our PPC professionals constantly refine your keywords, ad copy, and bidding strategies to boost click-through rates.
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Our experts can ensure a stronger return on investment (ROI) by driving more relevant, high-quality traffic to your site.
Why Choose Us to Manage Your Google Ad Grant?
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80+
charities and nonprofits supported
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12+ years
of experience working with charities and nonprofits
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$2,500,000
of Ad grant budget managed each year
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We’re a recognised Google Partner, demonstrating our expertise in handling Google Ads. This reflects our commitment to being the best at what we do!
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Our team has extensive experience in Google Ad Grant management, helping charities from all around the world maximise their ad budget - from community adult day centres to horticultural charities and Canadian think tanks.
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Our dedicated Ad Grant team develops and manages bespoke ad campaigns designed specifically to meet your nonprofit’s goals, ensuring maximum impact.
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We don’t just “set and forget”. We continually monitor, refine and expand your campaigns to ensure optimal performance and efficient use of your Grant.
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Our performance reports are transparent and easy to understand, helping you to track the progress of your campaigns and measure success.
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Based in leafy Oxfordshire, we are easy to access should you wish to come and meet the team in person.
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We've helped charities both large and small; local and international; and from a wide array of backgrounds, targetting a wide range of audiences. As a result, we know are are the best team to work with you to achieve the best ROI possible.
Book a Free Consultation
For this feature to work, you must have accepted cookies.
As an alternative, you can give us a call directly on 01993 835432
Testimonials
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Steve D'Alimonte. Centre for International Governance Innovation. Waterloo, Ontario
Steve D'Alimonte. Centre for International Governance Innovation. Waterloo, Ontario
“Beyond Your Brand was hired to help manage and grow our companies Google Ads presence. They were tireless in their efforts, great communicators and always willing to help answer our questions. They spent countless hours on the phone with Google support when problems arose in our account. Our companies online advertising wouldn't be as successful today had it not been for the support of Beyond Your Brand. Highly recommended!” -
Tamsyn Wymer. African Children's Fund, Witney. Oxfordshire
Tamsyn Wymer. African Children's Fund, Witney. Oxfordshire
“Caroline has transformed our Google ads performance, working within the parameters of our Google ads grant while also providing me with skills for how we can make the most of the tools that are at our disposal. She has also worked closely with us to develop a dashboard that will make our Google Analytics results and website performance even easier to interpret in the future. I would wholeheartedly recommend Beyond Your Brand to others looking for straightforward, friendly assistance in this field.” -
National Garden Scheme, Guildford. Surrey
National Garden Scheme, Guildford. Surrey
“Caroline has helped take someone with basic google analytics and adwords knowledge and helped us to develop accounts that are high performing yet realistic to manage. All aspects of training are managed in a way that is clear to understand and so you feel comfortable that no questions is too silly to ask. Caroline’s knowledge of analytics, adwords and ad grants is second to none and I feel confident that any advice we implement will have a positive effect on our search presence.”
Meet Our Google Ad Grant Team
Book a FREE Consultation With Our Google Ad Grant Experts
FAQs
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Who’s eligible for a Google Ad Grant?
If you’re unsure if you qualify for a Google Ad Grant, we’re here to help. Google outlines that you must meet their website policy and program policies, as well as the following:
- Must be registered as a charitable organisation in a country or region where the Google Ad Grant is available (such as the UK).
- Must agree to the Google for Nonprofits Additional Terms of Service.
- Must not be a government entity or organisation, a hospital or healthcare organisation, or a school, academic institution, or university.
- UK charities must be registered with the charity regulator in England and Wales (Charity Commission), Northern Ireland (NICC), or Scotland (OSCR); or HMRC as charitable tax-exempt charities or churches.
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How long does it take to apply for a Google Ad Grant?
The Google Ad Grant application process typically takes around five business days, but can take longer in some cases. For example, you’ll need to be enrolled on Google for Nonprofits to apply for the ad grant, which can take a few days to a week for approval.
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How long does it take to set up a Google Ad Grant campaign?
This is dependent on several things, with the number of ad groups within a campaign being one of the biggest deciding factors. A campaign can have any number of ad groups; each of which would take around 45 minutes to create. That time includes a number of tasks such as keyword research, competitor analysis, creating and optimising 15 headline variations and 4 description variations. Your Google Ad Grant account could have any number of campaigns within it - this all depends on your specific goals and target keywords.
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Can my charity use a Google Ad Grant alongside paid Google Ads?
Yes! Nonprofits can run paid ads alongside Grant-funded ads. This is often useful for targeting highly competitive keywords that Google Ad Grants can restrict (eg. big events like the London Marathon). We’re experienced in Pay-Per-Click (PPC) services, so please contact us if you’d like support with this, too.
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How much do your Google Ad Grant packages cost?
Our Google ad grant packages start at £700 for the initial set up, which is roughly 10 hours of work. However, in some cases, (eg. depending on the size of your campaigns) this may take longer. Don’t worry; before we start, we will confirm how long we expect the setup stage to take, and due to our years of experience, this tends to be almost spot on.
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