PPC

Oxfordshire’s Leading PPC Management Agency

With ROI's achieved of 17:1, we have proven experience in helping small, medium and even global businesses across Oxfordshire and the UK secure more clicks, conversions and customers through their PPC Advertising.

With our data-driven and dynamic PPC adverts, you can connect with your ideal customer in a highly targeted way, enabling you to maximise engagement and minimise wasted ad spend. We’re here to help you deliver effective PPC campaigns directly to your target audience.

PPC campaigns require careful research, planning and management to achieve the best results. Whatever platform you are looking to use, our team will ensure your ads are optimised to reach your target audience, no matter their location, interest or demographic; to increase leads and sales.

As an accredited Google Partner, we are trusted by clients of all shapes and sizes across Oxfordshire and beyond to increase revenue, visibility, leads and conversions online by expertly managing and optimising paid search spend.

View Google Ad Packages
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The Oxford PPC Agency That Delivers Results

Our PPC services combine creative content with a data-driven and targeted approach to bring you highly targeted leads, and one on the site, our on-page optimisation expertise helps to maximise conversions.

Some agencies cast a wide net, targeting keywords that bring in lots of leads that look impressive. Our experienced PPC team takes the time to understand your goals and key objectives, to make sure that the leads we bring to your site lead to conversions.

Don’t just take our word for how we can help your business improve ROI on your PPC adverts, check out our case studies below!

Success Stories...

17:1 Return On Ad Spend

Smeg UK
600% traffic increase in just 6 weeks

Health Poverty Action
Over 300% increase in Google Ad Grant clicks

National Garden Scheme

Our Approach to PPC Campaigns

Whether you’re new to PPC advertising or already have experience of it, we offer support throughout the process. We offer complete transparency. We’re proud of the results we achieve for our clients, and ensure you have access to all your data, including what is working, and what isn’t.

Initial Meeting and Data Review

1

In our first meeting, we will discuss what is important to you, what success looks like for your business, discuss your goals and how we can help you achieve this within your required budget.
Ad Creation

2

We’ll review, plan and create the necessary ad groups, audience targeting, and where necessary, landing pages to help maximise conversions.
PPC Management - Analysis and Optimisation

3

Once adverts are created, we don’t just sit back and watch! Adverts are constantly optimised and fine-tuned, so you get the most out of your Ad spend. We also advise on improvements to your landing pages to improve user experience and increase conversions.

View Google Ad Packages
Book Your Free Consultation

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Industry-beating PPC Services

Beyond Your Brand PPC Click-Through-Rates

40.66 / 100

Beyond Your Brand

Arts/Ent Representative Example

Apparel/Fashion - 12.55%
Arts/Ent - 40.66%
Attorney/Legal - 26.39%
Dentist/Dental - 17.27%
Furniture - 14.36%
Home/Home Improvements - 18.09%
Industrial/Commercial - 8.5%
Shopping - 18.10%
Sports/Recreations - 17.3%

Industry Average PPC Click-Through-Rates

13.4 / 100

Industry Average

Arts/Ent Representative Example

Apparel/Fashion - 6.13%
Arts/Ent - 13.4%
Attorney/Legal - 5.3%
Dentist/Dental - 5.38%
Furniture - 6.5%
Home/Home Improvements - 5.59%
Industrial/Commercial - 5.83%
Shopping - 7.81%
Sports/Recreations - 9.6%

Get In Touch

We Will Help You Reach Your Target Audience, Wherever They are

To get the best results, it’s important to use the right method of advertising, in the right way, on the right platform, at the right time! With over 20 years experience, we’re experts at helping clients navigate and understand the various options, maximise the efficiency of their ad spends, and ultimately resulting in highly successful campaigns.

Choose Your Platform:

When most people think of PPC they naturally think of Google Ads. However, any platform which charges per click of an ad falls within PPC (there are other ad types but we’ll skip those for now).

Before we start thinking about creating ads, we first work with you to identify the best platforms for you to utilise to reach your target audience. For example, if you’re primarily B2B, LinkedIn Ads may be best for you. If you’re looking to target B2C with a more mature demographic, then Meta Ads (previously known as Facebook Ads) might be a better option. If you offer B2C, have a visually appealing product/service, plenty of time to create engaging visual content, and want to target a younger audience, then TikTok Ads may be the best solution.

Depending on your goals and advertising budget, you may opt to run different sized campaigns on multiple platforms concurrently to maximise brand awareness and exposure, and to deliver highly targeted ads to each of the unique audiences.

Choose Your Ad Types

Paid Search Ads (Bing & Google Ads)

We will help get your adverts to the top of Google’s search result pages and ahead of the competition for high-value keywords that lead to sales and conversions.
Google Shopping / Performance Max / Product Listing Ads

Essential for online retailers, product listing ads enable you to promote your products on Google and Bing, and get in front of customers at key stages of the purchasing cycle.
Display Ads

Go beyond Google search results with Display Ads, and reach potential customers on third-party websites across the Google Display Network (GDN).
Paid Social Ads

Want to reach your audience before they even search? We can help you to reach your target audience on platforms like Facebook, Instagram or LinkedIn with targeted paid social campaigns.

Social Media Ad Services

Google Ad Packages

The PPC Services We Offer

Beyond Your Brand is an official Google Partner and with over 20 years of PPC experience, we deliver exceptional results across a wide range of PPC services. Our PPC Services are tailored specifically to the needs of each client, but typically include:

PPC Strategy

We’ll help you create a PPC strategy that works for you, by taking the time to understand your business goals. We can then advise on how best to reach your audience, including location, device, and demographic-targeted campaigns.
PPC Campaign Management

PPC is constantly changing, with changes in search behaviour, competition, and fluctuating costs: Which is why PPC campaign management is essential.

Once your PPC campaign is running we constantly optimise and fine-tune, to get you the highest ROI on your ads budget, and find new ways to reach your audience more efficiently.
Data Analysis and Reporting

All of our PPC campaigns are driven by data, to ensure you receive the best results for your money. We constantly analyse the data behind PPC adverts to target the most profitable keywords and maximise your Return On Ad Spend (ROAS).
Remarketing Campaigns

Also known as ‘retargeting’, remarketing allows us to display adverts for your services to people who have previously engaged with your website or adverts. This is one of the most effective ways to improve sales, as you know they’re already interested in what you offer.
Landing Page Creation

Worried your website isn’t set up for our PPC services? Or not getting the conversions you want to see from your current PPC Ads? Don’t worry, we can help you with creating landing pages that are optimised for PPC advertising that increase your ROI from ads spend.
Website Development

When necessary we also offer complete web development services, including website design, hosting and maintenance. Find out more about our web development services here.

Get In Touch

Charity PPC Services

Beyond Your Brand is a Google Partner that specialises in delivering PPC advertising for charities. We have extensive experience in driving awareness, donations and volunteers to charities of all shapes and sizes. Part of this work involves helping charities maximise their Google Ad Grants, a £10,000 per month ad spend grant from Google.

View Google Ad Grants Services

The Benefits of PPC Advertising

PPC advertising can be a cost-effective way to drive traffic and leads to your website. There are a range of benefits and things to be aware of:

Fast results - PPC enables you to achieve results almost as soon as you enable a campaign. We typically expect to see positive results within 30 days.
Near Instant Changes - PPC campaigns can be turned on or off at the click of a button, and changes happen almost instantly without the need to wait for a website to be reindexed by search engines.
Cost-effective - You only pay when someone clicks on your ad. Correctly managed PPC adverts are ideal for maximising advertising budgets for bottom of funnel conversions.
Highly Targeted Campaign Management - Depending on the platform, PPC campaigns can be targeted to certain audience demographics and parameters such as age, gender, location, device, language and more.

Oxford Active

Joanne Manners. Oxford Active. Kidlington, Oxfordshire

“We started work with Caroline and the team last year, and they have since been creating and managing our sponsored PPC ads. As a small business, Caroline's advice and guidance has been fantastic, and she has worked hard to create some great targeted campaigns which have helped drive more traffic to our website and increased bookings. Thank you!”
Industrial Polythene

David Rawle. Industrial Polythene. Witney, Oxfordshire

“I have dealt with BYB for a year now. I have always found them professional, Prompt and engaging. Our project included website design, SEO and Google paid ad's. They fully invest themselves to the project and I would recommend fully.”
Centre for International Governance Innovation

Steve D'Alimonte. Centre for International Governance Innovation. Waterloo, Ontario

“Beyond Your Brand was hired to help manage and grow our companies Google Ads presence. They were tireless in their efforts, great communicators and always willing to help answer our questions. They spent countless hours on the phone with Google support when problems arose in our account. Our companies online advertising wouldn't be as successful today had it not been for the support of Beyond Your Brant. Highly recommended!”
African Promise

Tamsyn Wymer. African Promise. London, Greater London

“Caroline has transformed our Google ads performance, working within the parameters of our Google ads grant while also providing me with skills for how we can make the most of the tools that are at our disposal. She has also worked closely with us to develop a dashboard that will make our Google Analytics results and website performance even easier to interpret in the future. I would wholeheartedly recommend Beyond Your Brand to others looking for straightforward, friendly assistance in this field.”

Where to Find Us

If you’re local, we have an open door policy where clients (existing or new) are more than welcome to drop in any time. Located just a short drive from Oxford, our offices have plenty of on-site free parking, and even a cafe where we can sit down for a friendly and informal chat.

01993 835432

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Contact Us to Improve Your PPC Services

Ready to kickstart your PPC ads, or want a chat to learn more before you make any decisions? Give us a call on 01993 835432 for a free, friendly, no-obligation chat to see if PPC is right for your business. Alternatively you can use the contact form below and we will call you back, or you can schedule a free consultation.

Book a Free Consultation

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Latest PPC Insights

FAQs

What is Pay-Per-Click (PPC)?
Pay-per-click, known as PPC, is an advertising model where an advertiser (you) is charged every time someone (a potential customer/ client) clicks on your advert.

Generally speaking, PPC covers two main branches of digital marketing: Paid Search and Paid Social advertising.
- Paid Search refers to search engines, like Google and Bing, but also includes subsidiaries of these search engines, like YouTube or Gmail.
- Paid Social refers to social media advertising, where your adverts are featured on social media platforms such as Facebook, Instagram, LinkedIn and TikTok.
What is PPC Campaign Management?
PPC Campaign Management is the process of planning, running, and optimising pay-per-click advertising campaigns on platforms such as Google Ads, Bing, or social media networks.

Key elements include:
- Setting goals and choosing the right platform
- Keyword research and audience targeting
- Writing and testing ad copy and visuals
- Managing bids and budgets
- Optimising landing pages for conversions
- Tracking performance metrics like CTR, CPC, and ROI
- Continuous adjustment to improve results
In short, it’s about attracting the right audience, driving conversions, and reducing wasted spend.
How much does PPC Management cost?
With PPC adverts, you have complete control over the cost, as we can easily assign ad spend limits to ensure you don’t spend all your budget in one go. We’re completely transparent about all our costs, which you can find in our brochure here.

In simple terms, costs are normally split into:
- a set-up fee - as there is certain degree of tracking which needs to be setup, initial research, and potentially hand-over from your existing supplier which needs to be taken care of
- a monthly management fee - as we constantly manage and optimise your PPC adverts when they are running
- the fee for the ads themselves - this is the amount charged by the relevant ad company such as Google. We do not add anything onto this. This is simply the total amount they have charged you for each ad click
Can you help with LinkedIn Ads?

Sorry, no; we don’t currently offer support for LinkedIn Ads as for most of our clients we’ve found the ROI isn’t worthwhile compared to other platforms.
How long before I see results?

The beauty of PPC adverts is that you see results from your adverts straight away. However, a key part of any PPC campaign is the optimisation stage. This helps lower per-click costs further and ultimately helps you get even more ROI from your ad spend. This stage takes time as meaningful data naturally needs to be accrued over time. This is why PPC adverts require ongoing management, to ensure Google or social media platforms are spending your budget to get you the right conversions.

Rest assured however that we provide full transparency throughout the process and encourage all clients to commit to regular meetings with ourselves so that you’ll always be fully informed of your campaign(s) current performance.
Will I be tied into a contract?

No. Unlike other agencies, we offer a 30-day rolling contract, so you can stop your adverts whenever you want.
Can you help me switch from my current PPC management company?

Yes, we can help you to switch from your current PPC management company. It’s quite straightforward, and once we have access to your adverts we can get straight to work.
Does Beyond Your Brand work with businesses outside of Oxfordshire?

Yes, we do. While we enjoy working with brands local to us in the Oxford area, some of our biggest clients are outside of Oxfordshire. Not being London-based means we have lower operating costs so can instantly save most companies money when switching from a London based PPC agency.
What industries do Beyond Your Brand work with?

Pretty much any! Whether it be B2B, B2C, FMCG or more, we have experience working with a huge range of industries at Beyond Your Brand.

The only thing we do not do is take on a new client if it would mean a conflict of interest with an existing client (e.g. such as a competitor in the same industry wanting to target the same audience). We believe this is only right and fair for all.

Get Started with PPC That Delivers Results

Simply give us a call on 01993 835432 or fill in the form below, and a member of our PPC team will be in touch for a friendly, no-obligation chat to discuss your goals and how we can help grow your business.

Book Your Free PPC Consultation

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Social Media

Social Media Services

A plan that speaks to your audience.

Arguably the most interactive piece of technology - social media. However, it can be challenging to get it right when it comes to knowing how to implement a plan that speaks to your audience.

Our wonder team of social media specialists can build a social media strategy tailored to your goals, identifying the most relevant social media platforms and creating a content plan bespoke to you.

The services we provide include:

1	Social media strategy - defining the target audience, identifying the platforms and creating a comprehensive plan
2	Social media account management - managing profiles, bios, scheduling and publishing content on Instagram, Twitter, LinkedIn, or Facebook
3	Content creation - creating high quality and engaging content including image, video, text and other multimedia
4	Social media advertising - creating and managing paid social campaigns on social platforms
5	Social media community management - engaging with followers, responding to comments, answering queries and building a rapport with the audience
6	Social media analytics - tracking progress, providing insights and creating regular reports

Recent Successes

Over 50 London Marathon sign ups for one client
2-3 leads a day for a high-end but brand new gazebo company
Filling children’s holiday camps across the UK

Affordable Social Media Packages That Drive Meaningful Engagement

Call us now on 01993 835432 or fill in the form below, and one of our social media specialists will reach out to discuss how we can grow your audience with a cost-effective plan that drives results.

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Content Marketing

Help your brand stay relevant.

Content marketing; articles, blog posts, social posts, videos and more, all help your brand stay relevant and engaging to your target audience, building trust and credibility over time and driving profitable customer action.

Plan Your Content Marketing

Beyond Your Brand are here to help you carefully plan your content marketing. Our team of copywriters and social-first strategists are on-hand to create content that’s relevant to your brand. From informative and entertaining to promotionally driven.

These updates all help with SEO, increase website traffic, generate leads and foster customer loyalty; helping you achieve your marketing objectives.

Speak to the team

To speak with our friendly in-house team of content PPC experts, give us a ring on 01993 835 432 or click the link below.

SEO Strategy

SEO Strategy Agency

As a leading SEO agency, we understand the importance of ensuring that every SEO campaign has a clearly defined strategy. Having an understanding of all possible search terms and prioritising them by search intent, search volume and keyword difficulty is pivotal. If organic lead generation is your objective, there is no point in targeting search terms with a high keyword difficulty. Conversely, there is no point in targeting search terms with low keyword difficulty if there is little to no search volume. A carefully considered SEO strategy that is data-led will maximise your SEO campaign results from the start.

A diverse group of individuals sitting around a table, collaborating on a laptop together.

Why SEO?

Search Engine Optimisation (SEO) is one of the most valuable ways to attract new clients. It can boost your profitability and increase the value of your business. It removes the dependency on advertising spend and creates a predictable pipeline of incoming digital leads.

There is no doubt that the majority of people trust the top organic results. Therefore, if you can get your website ranking well organically for relevant keywords, then your lead generation opportunities will increase. Yes, it can take time and effort to demonstrate to the search engines that you are worthy of the coveted top positions, but when you get there, there is no better place from which to generate high-quality incoming website traffic.

Keyword Strategy

Before starting any SEO campaign, we will conduct comprehensive keyword research. This starts with an initial meeting where we discuss your business in detail and identify your objectives. We will, where possible, get access to the website’s Google Analytics and Google Search Console platforms and analyse what search terms it is currently ranking for. We will identify some of the competition, and using our suite of powerful analytics software, we will discover the search terms that they are ranking for. All of this information will be benchmarked in a comprehensive report which will also include recommendations for the right keywords to target. We will conclude the report by defining the proposed SEO strategy.

Keyword Strategy Brochure

How to Get Ranking in the Search Engine Results Pages

Google (and the other search engines) have a simple job to do; find the best web pages to display based on what the user is looking for. What determines the ‘best’ web page? Well, there are many considerations, in fact, Google has over 200 different ranking factors. When we start with a new SEO campaign and we have agreed on the keywords, here are some of the things that we prioritise:

Page Structure

Do you have good metadata on your pages? Google doesn’t have time to look at all of your content, so it relies on page titles, meta descriptions, headings and alt text to understand what your page is about.
Content Strategy

Does your content match up to your target keywords? Does your content inform the search engines what your site is about? Publishing high-quality content on a regular basis is a key part of an SEO strategy that will deliver results.
Backlink Strategy

When a high authority website provides a ‘follow’ link from their website to yours, it gives you ‘kudos’. It is a bit like a recommendation, and recommendations that come from sources of authority will help to boost your own authority.
User Experience

Search engine algorithms are programmed to evaluate the on-site user experience. They want to see that a user will have an easy way to navigate to the pages and sections of your website where they can find the information that they are looking for.
Technical Strategy

Is your website technically sound? Are there broken links? Are there orphan pages? Does it load quickly? Is it secure? It is critical to demonstrate to the search engines that your site is technically optimised.
Conversion Rate Optimisation

Increasing the percentage of users who perform the actions that you want them to is critical to getting the best results from an SEO campaign. Do you have clear call to actions? Does your website structure easily lead users to your website assets?

Think Content - Think E-E-A-T

Experience

We create content on behalf of our clients that demonstrates their experience in their field. Google understandably gives priority to businesses and organisations that can convey expertise through their webpage content.
Expertise

Just like when we require information, we will look to go to someone who is considered an expert in their field; someone who is likely to know the answer. Google is like a librarian whose job it is to direct people to sources of information. So, content that demonstrates expertise is considered useful to users and therefore valuable to search engine algorithms.
Authoritativeness

Google likes to send users to websites (businesses) that demonstrate that they are an authority in their industry sector. A business that, through their website content, can demonstrate experience and expertise, and also contributes valuable information to their industry is likely to rank well. We create high-quality, authoritative content for our clients to help boost their organic visibility.
Trustworthiness

The last, but equally important element that the Google algorithm looks for is trustworthiness. In terms of content, trustworthiness can be demonstrated through case studies, testimonials and reviews. Another important factor is other websites, with high domain authority, linking through to your website by way of a backlink. This suggests to the algorithm that the content that is being linked to is of high quality and can be trusted as a good source of information.

Are You Considering an SEO Campaign?

If you are considering an SEO campaign, we would love to be your first point of contact. We have a proven track record of producing results for our clients. Our success comes from our strategic approach to SEO campaigns and that always starts with a discovery call. Get in touch with us today and we will share our expertise and find out whether an SEO campaign could be right for your business.

SEO

SEO Services, Oxfordshire

Based in Witney, Oxfordshire, we are a data-driven SEO Agency that delivers results. Proudly supporting businesses and charities across the UK.

With 93% of global traffic originating from Google Search, it’s vital that you partner with an SEO agency who has a proven track record of driving results.

As trusted SEO consultants with over 30 years combined, battle-tested, in-depth knowledge and experience, we know exactly what it takes to help different organisation outrank competitors in their niche.

So whether you're a small business in Oxfordshire, a national brand, or an international charity, we can help.

Book a Free Consultation

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67.6^%

of clicks originate from the first 5 organic results in Google
Less than 1^%

of searchers scroll to the second page of Google
73^%

of searchers click on organic results vs ads
39.8^%

is the average CTR (click-through rate) organically ranking in position 1 on Google

View more interesting SEO stats and insights.

If You Don’t Have a Correctly Optimised Website, You Are Missing Out.

When done correctly, Search Engine Optimisation (SEO) is a powerful marketing tool which enables businesses to increase their online presence, connect with their target audience, and increase sales.

However, it is true to say that too many businesses (and even some SEO agencies!) are letting opportunities pass them by on a daily basis. In today’s economy, that’s not a luxury most businesses have!

From slow websites, non-responsive mobile experiences, poor content quality and more, we regularly see countless problems littering clients sites when we first start working with them.

View Our SEO Packages

Over 30 years of combined SEO experience

With over three decades experience, our team of SEO experts know what it takes to drive meaningful results. We work closely with each of our clients, getting to know their businesses inside out. It’s this combined knowledge of your business, and our digital marketing expertise, which enables us to create SEO strategies and online campaigns which:

Increase brand awareness and visibility
Increase rankings
Increase meaningful clicks
And ultimately, increase conversions

All of which will ultimately lead to increased happiness for you as a marketer or business owner.

Don’t just take our word for it! We'd love you to checkout our 5* Google Reviews. Many of our clients say that our SEO team members have become an integral, valued member of their own team.

SEO for Local Service Businesses

As a local business, your catchment area can be incredibly small; therefore it’s vital that you maximise your visibility to secure each and every customer and appear above your competitors in opportunities such as within Google’s “Map Pack” - a list of local businesses matching a given search within your local area.

Our team of SEO consultants are experts in helping businesses - new and old - increase their presence via local organic SEO, and optimisation of local citations such as your Google Business Profile and Bing Places listings.

We Help You Reach:

The Right People
In the Right Way
At the Right Time

View Local SEO Services

Success Stories...

1,650% increase in organic leads

Databasix - Data Protection Services. Near Didcot, Oxfordshire.
Over 1,000% increase in organic traffic

Industrial Polythene - UK wide polythene supplier. Witney, Oxfordshire.
611% increase in organic traffic

UKBM - UK Business Mentoring. UK Wide.

A screenshot of the Smeg UK eCommerce website.

SEO for eCommerce Businesses

The world of eCommerce is fiercely competitive. Thankfully, we are highly experienced in the optimisation of a range of eCommerce websites from small artist websites, to international holiday rental websites, to global kitchen appliance specialists such as Smeg.

Each requires different tactics, skills and knowledge to achieve success, from dynamic content creation, to localisation or internationalisation, to knowledge of Product schema, Google Merchant Centre, Google Manufacturer Centre, and more! From increased visibility and higher rankings, to optimised click-through-rates (CTRs), we work closely with you to increase revenues, profits and maximise your ROI.

Learn More About eCommerce SEO

AEO & GEO
(AI-Powered Search Optimisation)

With nearly 60% of Google searches now ending without a click, and AI tools like ChatGPT reshaping how people find information, your business needs more than traditional SEO. Our team integrates Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) to ensure you're visible in AI-generated answers, featured snippets, voice search, and across emerging platforms – future-proofing your organic growth as search evolves.

We Help You Achieve:

Maximum Visibility

Appear in AI-generated answers, featured snippets, and voice search results.
AI Authority

Get cited by ChatGPT, Perplexity, and other AI platforms as a trusted source.
Future-Proof Growth

Stay ahead as search behaviour continues to evolve.

Learn More About AEO & GEO

Neil Partridge, PDA Legal. Epsom, Surrey

“The relationship that we enjoy with the BYB team extends across more than one business, and for several years.

The personal approach, accessibility, integrity and insight from the team at BYB really stand out, and I have recommended them to other businesses.

Put it all together, and despite the current economic climate being so gloomy in general, the results of the work from the BYB team have been game-changing for us. Our latest data shows Google impressions are up 1,859% and clicks are up 824.8% for the quarter vs the same period last year, and this is translating into significantly increased leads and conversions.”

Our SEO Services

SEO Packages

SEO Strategy
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process we take a look at a wide range of factors including:
- Performing a Technical Audit
- Competitor Analysis
- Content Gap Analysis
- Keyword Research
- SWOT Analysis
- Benchmarking Existing Performance
- And more
Technical Audits
Ensuring the technical aspects of your website are sound is like ensuring a building has solid foundations. Our technical audits look at aspects including:
- Automated, regular health checks and fixes
- Reviewing and optimising site structure and hierarchy
- Semantic XHTML and heading structures
- Accessibility Improvements
- Image optimisation
- Schema markup implementation
- And more!
User Experience Audits (UX)
There is little point optimising a website, if the user experience (UX) or user interface (UI) is horrendous, as users will simply leave - and fast!

As a result, we’re always looking for ways to enhance the user experience such as:
- Navigation improvements
- Internal linking opportunities
- Addressing any slow pages
- Improving content quality and clarity
- Optimising forms and streamlining processes
- And more
On-Page SEO
On-page optimisation is the process of improving any aspect which is present on a webpage. However, in most cases it specifically relates to:
- Meta data optimisation
- Heading optimisation
- Improving internal linking
- Improving on-page semantics
- And more
Local SEO
Local SEO is vitally important for businesses whose target audience is typically located within a catchment area of less than 20 miles. Thankfully we’re experts in local SEO and help will perform a number of tasks including:
- Google Business Profile and Bing Places optimisation
- Local directory submissions (Using high quality, value-adding listings only)
- On-page optimisation for local search terms in an authentic, ethical way (We avoid spammy localised landing pages!)
- Managing NAPW (Name, Address, Website, Phone) consistency
- Creating suitable local business schema to attract enhanced snippets
View Local SEO Services
Content Strategies
Essential to the success of any SEO campaign is creating high quality, informative content which is helpful for users, and aligns user intent, business goals and the needs of search engines (interestingly, these don’t always align!). Our content strategy work includes:
- Keyword & competitor research to identify opportunities
- Mapping content to user intent & funnel stages
- Topic cluster and pillar page planning
- Identifying underperforming content in need of reoptimisation
- Alignment of content strategy with other marketing activities such as PPC campaigns
- And more
Content Creation & Optimisation
As part of our SEO packages we are able to assist clients with creation and optimisation of a range of pages types - such as service pages, product pages, articles, etc - each of which require different optimisation techniques to obtain the best results possible. Our content creation service involves:
- Competitor research to identify what’s required to outperform existing pages
- Content brief creation
- Writing high-quality, E.E.A.T (Expertise, Experience, Authority, Trust) aligned content
- Structuring content for maximum readability and UX
- Creating visuals where appropriate, such as infographics, charts, etc.
- And more
Monitoring & Reporting on Performance
Monitoring performance is an essential aspect of SEO. We provide clear, transparent reporting - sharing both wins and any potential issues you may need to be aware of, such as algorithm updates or new competitors in the SEO landscape:
- Monthly video meetings with your dedicated SEO manager*
- Quarterly SEO reports
- We actually speak with many of our clients on a weekly basis
- And we’re always on-hand for any questions you may have
* If you’re in Oxford or surrounding areas, you’re welcome to have these in person at our office in Witney.
Conversion Rate Optimisation (CRO)
SEO is only part of the equation. Conversion Rate Optimisation is the process of maximising the value of every possible view, and every click. CRO takes places in various stages such as:
- Optimising metadata to maximise CTRs (Click Through Rates)
- Ensuring the user experience maximises conversion success rates
- Ensuring clear Call(s) to Action (CTA), user-journeys
- Reviewing content for clarity to reduce
- Ensuring that conversion processes (e.g. completing a web form, or completing a cart/checkout process) are optimal to minimise abandonment rates
SEO Tools
We use a range of professional SEO tools to ensure we always have a finger on the pulse of all SEO campaigns. Just some of the tools we use include:
- Google Search Console (GSC) - Enables us to understand how your site is performing in Google prior to uses visiting your website
- Google Analytics 4 (GA4) - Enables us to understand what users are doing once they land on your website
- Ahrefs - A professional tool which which we use to track rankings, monitor competitors, evaluate changing trends, research potential new content opportunities, spot technical health issues and more
- Screaming Frog - In addition to having a great name, this is another tool which enables us to perform some powerful research to help us maximise your results
- And more! - Our SEO consultants regularly use around 10-15 additional tools all designed to help us achieve the very best results for our clients. We’re experts in these SEO tools so you don’t have to be

SEO Strategy
Our SEO strategies form the foundation of our work. It’s where we start with every client, and during the process we take a look at a wide range of factors including:
- Performing a Technical Audit
- Competitor Analysis
- Content Gap Analysis
- Keyword Research
- SWOT Analysis
- Benchmarking Existing Performance
- And more
Technical Audits
Ensuring the technical aspects of your website are sound is like ensuring a building has solid foundations. Our technical audits look at aspects including:
- Automated, regular health checks and fixes
- Reviewing and optimising site structure and hierarchy
- Semantic XHTML and heading structures
- Accessibility Improvements
- Image optimisation
- Schema markup implementation
- And more!
User Experience Audits (UX)
There is little point optimising a website, if the user experience (UX) or user interface (UI) is horrendous, as users will simply leave - and fast!

As a result, we’re always looking for ways to enhance the user experience such as:
- Navigation improvements
- Internal linking opportunities
- Addressing any slow pages
- Improving content quality and clarity
- Optimising forms and streamlining processes
- And more
On-Page SEO
On-page optimisation is the process of improving any aspect which is present on a webpage. However, in most cases it specifically relates to:
- Meta data optimisation
- Heading optimisation
- Improving internal linking
- Improving on-page semantics
- And more
Local SEO
Local SEO is vitally important for businesses whose target audience is typically located within a catchment area of less than 20 miles. Thankfully we’re experts in local SEO and help will perform a number of tasks including:
- Google Business Profile and Bing Places optimisation
- Local directory submissions (Using high quality, value-adding listings only)
- On-page optimisation for local search terms in an authentic, ethical way (We avoid spammy localised landing pages!)
- Managing NAPW (Name, Address, Website, Phone) consistency
- Creating suitable local business schema to attract enhanced snippets
View Local SEO Services
Content Strategies
Essential to the success of any SEO campaign is creating high quality, informative content which is helpful for users, and aligns user intent, business goals and the needs of search engines (interestingly, these don’t always align!). Our content strategy work includes:
- Keyword & competitor research to identify opportunities
- Mapping content to user intent & funnel stages
- Topic cluster and pillar page planning
- Identifying underperforming content in need of reoptimisation
- Alignment of content strategy with other marketing activities such as PPC campaigns
- And more
Content Creation & Optimisation
As part of our SEO packages we are able to assist clients with creation and optimisation of a range of pages types - such as service pages, product pages, articles, etc - each of which require different optimisation techniques to obtain the best results possible. Our content creation service involves:
- Competitor research to identify what’s required to outperform existing pages
- Content brief creation
- Writing high-quality, E.E.A.T (Expertise, Experience, Authority, Trust) aligned content
- Structuring content for maximum readability and UX
- Creating visuals where appropriate, such as infographics, charts, etc.
- And more
Monitoring & Reporting on Performance
Monitoring performance is an essential aspect of SEO. We provide clear, transparent reporting - sharing both wins and any potential issues you may need to be aware of, such as algorithm updates or new competitors in the SEO landscape:
- Monthly video meetings with your dedicated SEO manager*
- Quarterly SEO reports
- We actually speak with many of our clients on a weekly basis
- And we’re always on-hand for any questions you may have
* If you’re in Oxford or surrounding areas, you’re welcome to have these in person at our office in Witney.
Conversion Rate Optimisation (CRO)
SEO is only part of the equation. Conversion Rate Optimisation is the process of maximising the value of every possible view, and every click. CRO takes places in various stages such as:
- Optimising metadata to maximise CTRs (Click Through Rates)
- Ensuring the user experience maximises conversion success rates
- Ensuring clear Call(s) to Action (CTA), user-journeys
- Reviewing content for clarity to reduce
- Ensuring that conversion processes (e.g. completing a web form, or completing a cart/checkout process) are optimal to minimise abandonment rates
SEO Tools
We use a range of professional SEO tools to ensure we always have a finger on the pulse of all SEO campaigns. Just some of the tools we use include:
- Google Search Console (GSC) - Enables us to understand how your site is performing in Google prior to uses visiting your website
- Google Analytics 4 (GA4) - Enables us to understand what users are doing once they land on your website
- Ahrefs - A professional tool which which we use to track rankings, monitor competitors, evaluate changing trends, research potential new content opportunities, spot technical health issues and more
- Screaming Frog - In addition to having a great name, this is another tool which enables us to perform some powerful research to help us maximise your results
- And more! - Our SEO consultants regularly use around 10-15 additional tools all designed to help us achieve the very best results for our clients. We’re experts in these SEO tools so you don’t have to be

SEO Packages

Cameron Piper, Complete Graphics. Witney, Oxfordshire

“The BYB team have been nothing short of incredible this year. Their dedication and expertise have completely transformed our online presence, with website clicks more than doubling—from 19.3k to an amazing 39.3k!

What’s even more remarkable is how they have helped us break into entirely new areas of business. A year ago, we had virtually no enquiries for our interior services, but now, thanks to their strategic work, this part of our business is thriving.

They have also been instrumental in building momentum for our fire door wrapping service, setting us up for long-term success. We’re so thankful to have a team as talented, driven, and innovative as BYBs SEO team—they have truly made an extraordinary impact.”

Our Process:

Free Initial Discovery Call

1

This initial call just helps us to get a quick sense of what you want to achieve and evaluate if SEO is going to be the right option for you. If it’s not - we will tell you!
In-depth Discovery Session

2

Typically taking around 1hr, we’ll meet with you (either virtually or in-person) to really get to know your business, goals, objectives and more.
Recommendation Report

3

After the discovery call, we typically spend 15-20 hours researching where you sit currently, and what’s needed to get you where you need to be. And if that’s not looking feasible for any reason, we aim to tell you at that stage.
Implementation

4

Assuming we’re both happy and have similar expectations based on the above report, we’ll ask you to choose which SEO package you’d like to utilise (Ultimately, determine by your SEO budget) and then we’ll commence work, working through each of the priorities identified.

Book Your Free Initial Consultation

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Cullens of Surrey

Derrick Hunt, Cullens of Surrey. Wallington, Surrey

“Amazing results in such a short period of time!

After professionally being recommended to speak with Beyond Your Brand Ltd, with a from-scratch website, SEO Campaign and Management, I have found everyone who I have dealt with to be very professional, informative and ultimately welcoming.

After a short period, our new website was built and it looks fantastic, but more surprisingly with the backend SEO work our website is being seen and leads being converted!

Our journey has only just started with BYB and it has been great!”
ReformIT

Sarah Smith, ReformIT. Cheltenham, Gloucestershire

“We have been working with Beyond Your Brand for a little while now and the results just speak volumes. We began with the 100 Club for the website and then took up one of their SEO packages too. Best bit of marketing budget ever spent! Their team are knowledgeable, supportive and really care about getting the best results for your business. Highly recommended.”
Complete Graphics

Abbey Churchill. Complete Graphics. Witney. Oxfordshire

“We have worked with Beyond Your Brand since 2022, when we approached them to redesign our website. They did a fantastic job, listening to our aims and goals, and created a website with much better user experience.

Not only that, but they have a fantastic SEO optimisation team! Our leads through Google have doubled on average compared to the year before we started with BYB.

It is always a pleasure working with Paul, Caroline, Sam, James, Ally and the rest of the team behind the scenes! We would not hesitate to recommend them to anyone.

Keep doing what you're doing :)”

Why Choose Beyond Your Brand?

Our SEO team has over 30+ years digital marketing experience.
“Hacks” come and go; we take pride in doing SEO the right way, to make results last!
We have proven success - check out our case studies and testimonials
We provide digital marketing services for almost every type of business.. from local startups, to international charities, to global eCommerce brands such as SMEG - so we know which techniques work best for each.
SEO strategies are 100% tailored to your needs, goals, objectives and budget
We use multiple, professional SEO tools - each of which we use to maximise the success our data-driven campaigns
We have SEO packages that start from just £800 per month.
We are a Google Certified Partner.
We are fully transparent - SEO is rarely straight up & only up- there will always be ups and downs for various reasons. We always provide you with honest updates both on wins and any challenges.
We do not outsource overseas. Everything we do is performed by our in-house team of SEO experts based in Oxfordshire and if you’re local to or passing Oxford, you’re welcome to drop in anytime.

Meet the SEO Team

Meet the rest of the team

Where to Find Us

01993 835432

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Ready To Turn Your Website Into A Lead Generating Machine!?

Every day your website remains unoptimised is a day you’re missing out on potential opportunities. Don’t put it off any longer.

Why not start by finding out how we can help you with a free, no-obligation chat with our friendly team - simply give us a call today at 01993 835432, or contact us online!

Book a Free Consultation

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FAQs

Do you only work with businesses in Oxfordshire?
No. We're proud to say we work with companies and charities from across the UKm, and we even have a few international clients.

Our portfolio includes accountants in Scotland, charities in London, auctioneers in Surrey, law firms in Cambridge, and more.

That said, we’re committed to quality over quantity. Therefore, we follow two key principles:
- We only take on clients when we’re confident we can genuinely make a difference.
- We avoid working with multiple clients in the same niche or geographic area to prevent any conflicts of interest.
So no matter where you're based, if we decide to work together, you'll have our full attention, with no overlap or competition from within our client base.
What are the benefits of SEO?
- Increased Website Traffic: Higher rankings drive more organic visitors.
- Improved Visibility: Appear prominently in search engine results.
- Better User Experience: Optimised sites are faster and easier to navigate.
- Higher Credibility: Top search rankings build trust with users.
- Local Reach: Target local customers effectively with local SEO.
- Long-Term Results: Sustainable growth with ongoing optimisation.
How much does SEO cost?

As we are based outside of London, we’re able to offer premium SEO agency-level service at a fraction of the price. Our SEO packages start from as little as £800 per month which is significantly more affordable than many London-based firms. Indeed, that’s just one reason why many national companies and charities have opted to work with us; it’s a win-win. Take a look at our SEO packages for more information and book a free, no-obligation initial consultation today.

Contact Us
How long does it take to get results through SEO?

We understand the frustration - many businesses have heard promises of "overnight success" through SEO, only to be left disappointed when the results never materialise. At Beyond Your Brand, we take a different approach; as part of our commitment to full transparency, we believe in setting clear, realistic expectations from the outset.

SEO is a long-term investment, not a quick fix. While some changes - such as technical optimisations - can deliver improvements within a few weeks, meaningful, lasting results typically take around 6 months and the overall process of SEO should never really end as you’re in constant competition with your competitors, and with algorithm changes.
Why does SEO take time?

Search engines need to crawl and index your site, and building authority through high-quality content and backlinks should be a gradual process. We focus on sustainable strategies that deliver consistent growth - not temporary spikes.

Throughout your campaign, we provide regular performance reports and ongoing adjustments to ensure your SEO strategy improves with search engine algorithms and market trends. You’ll always know where you stand, what we’re working on, and how your site is progressing.
Can I do SEO myself?

Yes and no. Whilst SEO can theoretically be done by anyone (just as theoretically, anyone can build a house), our staff have over 30 years of experience in the sector, and their expert knowledge is the key to our success and the reason why we’re trusted by so many companies across the UK.
Which is better for my business - SEO or PPC?
The beauty of SEO and PPC is that they can be used independently, or in parallel to complement each other depending on the needs of your business. As a general rule:
- PPC is best if you need direct control over when a campaign will generate leads, as you can turn PPC campaigns on and off as required.
- SEO on the other hand should be regarded as part of your long-term marketing strategy. SEO can typically take up to 6 months to see changes come into effect, and similarly, can have a lag of around 6 months if you stop SEO before you’ll see a drop-off.
For this reason, which is best for your business will ultimately be determined by your goals and budget. For a more in-depth discussion, please feel free to give us a call for a free, no-obligation chat and we’ll be happy to discuss the pros and cons in more depth to help you determine which would be best for you.

Contact Us

Boosting Your SEO Performance Starts Here!

Simply give us a call on 01993 835432 or fill in the form below, and a member of our SEO team will be in touch for a friendly, no-obligation chat to discuss your goals and how we can help grow your business.

Book Your Free SEO Consultation

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PPC

Oxfordshire’s Leading PPC Management Agency

The Oxford PPC Agency That Delivers Results

Success Stories...

17:1 Return On Ad Spend

600% traffic increase in just 6 weeks

Over 300% increase in Google Ad Grant clicks

Our Approach to PPC Campaigns

Initial Meeting and Data Review

Ad Creation

PPC Management - Analysis and Optimisation

Industry-beating PPC Services

Beyond Your Brand PPC Click-Through-Rates

40.66 / 100

Beyond Your Brand

Industry Average PPC Click-Through-Rates

13.4 / 100

Industry Average

We Will Help You Reach Your Target Audience, Wherever They are

Choose Your Platform:

Choose Your Ad Types

Paid Search Ads (Bing & Google Ads)

Google Shopping / Performance Max / Product Listing Ads

Display Ads

Paid Social Ads

The PPC Services We Offer

PPC Strategy

PPC Campaign Management

Data Analysis and Reporting

Remarketing Campaigns

Landing Page Creation

Website Development

Charity PPC Services

The Benefits of PPC Advertising

Where to Find Us

Contact Us to Improve Your PPC Services

Latest PPC Insights

FAQs

What is Pay-Per-Click (PPC)?

What is PPC Campaign Management?

How much does PPC Management cost?

Can you help with LinkedIn Ads?

How long before I see results?

Will I be tied into a contract?

Can you help me switch from my current PPC management company?

Does Beyond Your Brand work with businesses outside of Oxfordshire?

What industries do Beyond Your Brand work with?

Get Started with PPC That Delivers Results

Related PPC Articles

Social Media

Social Media Services

The services we provide include:

Recent Successes

Over 50 London Marathon sign ups for one client

2-3 leads a day for a high-end but brand new gazebo company

Filling children’s holiday camps across the UK

Affordable Social Media Packages That Drive Meaningful Engagement

Related Social Media Articles

Content Marketing

Content Marketing

Plan Your Content Marketing

Speak to the team

Related Content Marketing Articles

SEO Strategy

SEO Strategy Agency

Why SEO?

Keyword Strategy

How to Get Ranking in the Search Engine Results Pages

Page Structure

Content Strategy

Backlink Strategy

User Experience

Technical Strategy

Conversion Rate Optimisation

Think Content - Think E-E-A-T

Experience

Expertise

Authoritativeness

Trustworthiness

Are You Considering an SEO Campaign?

67.6^%

Less than 1^%

73^%

39.8^%

AEO & GEO
(AI-Powered Search Optimisation)